2. Intercultural communication& International communication
3. Communicationis the exchange of information, ideas, or feelings
with other person in such a way that the receiver perceive it in
the same way in which sender wants to give 4. Intercultural
communication occurs whenpeople of diverse ethnic
backgroundsdiscuss ideas and tasks in a languageother than their
native tongue is a relatively new term in the businessworld and is
defined as communicationwithin and between businesses thatinvolve
people from more than one culture 5. Demandsfor intercultural
communication skills are increasing as more and more businesses go
global or international. They realize that there are barriers and
limitations when entering a foreign territory. Without the help of
intercultural communication they can unknowingly cause confusion
and misunderstandings. 6. Pakistani investors invest in Turkey and
Egypt 3 billion rupees. But subsequent to sometime they suffer that
there is collapse in at hand business afterward they accomplish
make inquiries. The upshot of research was the grounds at the back
the down fall is they cant realize local peoples communication,
value, perception. 7. Interethnic communicationInterethnic
communication refers to communication between people of the same
race but differentethnic background. For example in China, if a
Tibetan communicates with a Han, we haveinterethnic communication,
as they are from different ethnic groups.
InterracialcommunicationInterracial communication occurs when the
source and the receiver exchangingmessages are from different races
which pertains to physical characteristic. Forinstance, if an
Afro-American interacts with a white American, its
interracialcommunication. Interracial communication may or may not
be intercultural InterregionalcommunicationThis term refers to the
exchange of messages between members of the dominant culture within
a country 8. In a global economy, success depends on
accuratelyreading and responding to environmental complexityand
competition on regional level. Moreover, thediversity of peoples
and environments in whichmultinational firms (MNCs) operate should
increasethe potential number and sources of innovations andlearning
Exampleof impact of interculturalcommunication in business "Death
of a Princess" 9. Due to improvement in transportationtechnology
Developments in communicationtechnology Changes in mass migration
patterns 10. Division of mankind Conflicts due to different
meanings Misunderstandings as a result of poorcommunication
Difference in perceptions of sender andreceiver Personal feelings
of a listener Lack of similar life happening 11. Do not use double
meanings word listen carefully and, if in doubt, ask
forconfirmation of understanding respect the local
communicationformalities and styles Do have a knowledge about their
culturesperception 12. Ideas Values Attitudes Behaviors Ethics
These five contents construct the perception of the mankind of that
certain region. 13. Some factors due to which culturechanges
Relative advantage Compatibility Complexity Observability 14.
Centralpart of society Our economy Organizations which employees us
15. International communication is the abilityto provide and access
information acrosscultures through speaking, listening, orreading
and writing 16. Againsta background of rapid technological change,
the impact of global communication on national cultures and
societies has become a dynamic area of critical enquiry.
International Communication and Globalization offers a timely
overview of the rapidly expanding area of media and communication
studies. 17. Thistime to re-examine the value of international
communication. With the help international communication we can
Bestsuit of exchange multicultural ideas Diversified horizontally,
vertically, integrated insense of business globalization Microsoft,
McDonald, Addidas working on therule international communication
18. Cross cultural communication skills Cross culture beliefs Rules
and regulations for internationalcommunication 19. ToleranceIf you
communicate on international forum somebody cant deliver word as
per required pronunciation we should have patience Adoptabilityto
their cultureIts the rule of communication to adopt a culture where
are you, when you in Rome do as Romans Respecttheir beliefs and
culturesShould be treat peoples as they expect on global community
we have to respect theirbelief, values, culture ShowFlexibilityAt
the time of international communication should keep in mind there
may bemiscommunication, we have to face this and show flexible
behavior 20. Interculturalinternational communication both have
same value. We cant underestimate any level of communication. But
with the passage of time our world changing into Global Village day
by day need of international communication increasing because we
interact thousand peoples on daily basis
