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Why your communication value for money can be solved by interactive solutions
during the crisis ?
- The environment in the next few months won’t be the same at all – restrictions, cut-downs, disappointment…
- Strong decisions will have to be made to move your business forward.
- A crisis is always a sudden change in the course of an event, toward either improvement or deterioration.
It’s time for you to change the way you communicate and the way you split your investment in media.
Moreover, you’ll have to talk differently to the consumers.
A changing context.
Interactive media is the perfect tool to face those problems efficiently
And here are the reasons
1/ Flexible.
Online investments are more flexible. They can be adjusted daily, regarding what’s going on,
the messages delivered to the consumers can be changed very quickly, social media is close to the news
and we can use it as well.
Online is the easiest media to track, to understand. We can use a lot of tools to deliver precise analytics on the market, on the ROI, on the behavior…If you want to know why you spend your money, digital is
the best way to understand everything about it.
2/ Result-oriented.
You can target precisely your consumers, no waste of money.
And you know that Internet users are less touched by the crisis than the majority. They’re younger and very
active, with bigger revenue, with more education. Digital means are the best way to touch them.
3/ Targeted.
More and more people will use Internet to look for the good opportunities, to compare for the best products, to compare the prices and the
services, to use applications to simplify their lives. In crisis times, Internet will be their best friends.
4/ Value for Money.
In a tough moment, people want to talk to trustful friends.
Just give them the opportunity to express themselves. You’ll understand them better and will react
in consequence.
5/ Dialogue.
Hold on. What about Russia?
• Russian Ad Market Growth claimed to drop from 25% to 22%.
• International Ad Market – from 6.6% to 4.8%.
• Runet forecast left untouched in its 75%.
• In 2010 BRIC is going to provide 65% of total market growth. Social networks report growth of traffic right now. Yes, due to the crisis.
• LiveJournal Traffic in September–October’08 grew up to 20%.
What about Russia?
People got conscious about what’s going on.They are looking for advice and support.
Online Ad spending is growing 2 times faster than any other segment of the Russian Ad market – one of the most dynamic in the world,
gradually climbing from 2,5% of overall budgets in 2005 to 10% in 2010.
ZenithOptimediaSeptember 2008
Channel growth.
2006 2007 2008 2009
34,4
27,2
Millions of users in RussiaФОМ October 2008
For more information about your interactive communication opportunities
Franck VinchonManaging Director in Victory
Kirill SmirnovCreative and Strategic Director in Victory
