Embed Size (px)
Citation preview
INTERNAL STARTUP IN AN
ESTABLISHED COMPANY
Harri Kiljander
http://www.slideshare.net/kiljander/internal-startup-in-an-established-company
11th November 2015
Harri Kiljander
Job: Director, Personal Identity Protection, F-Secure Harri is a computer scientist who got into information visualization, computer graphics and animation, and UI design in the last millennium. He spent 15 years at Nokia doing and leading UX design, including Nokia’s Linux-based MeeGo smartphone platform. Since 2010 he has been with F-Secure, first leading UX and brand design, then ramping up new consumer security products. In 2012–2013 Harri got a task to “work like a startup” to build a team to build Lokki, the private location sharing app for families and other groups. Currently Harri’s team is building F-Secure KEY, the secure and elegant password management app. Harri is a design advisor to the B2B2C startup Morelex and an advisor to the EuropeanPioneers startup incubator in Berlin, he holds a PhD in Interactive Digital Media and a number of HCI patents. He is a product designer who wants to bridge design, technology and marketing to create world’s best products. | [email protected]
INTERNAL STARTUP IN AN ESTABLISHED COMPANY
1. Building the internal startup capability and competences; case F-Secure LOKKI
2. Second generation of F-Secure internal startups, case KEY and Freedome
3. 10 rules for internal startup founders, investors, advisors, teams, and stakeholders
Don’t forget to b r e a k t h e r u l e s as appropriate
INTERNAL STARTUP?
LOKKI ORIGINS
People protection Concept “Ringo”
No
vem
ber 2
012
0
5000
10000
15000
20000
25000
30000 17
-Dec
2
3-D
ec
27-D
ec
2-Ja
n 7-
Jan
9-Ja
n 13
-Jan
15
-Jan
17
-Jan
20
-Jan
2
2-Ja
n 24
-Jan
28
-Jan
30
-Jan
3-
Feb
5-Fe
b 7-
Feb
11-F
eb
13-F
eb
15-F
eb
17-F
eb
19-F
eb
21-F
eb
23-
Feb
25-
Feb
27-F
eb
2-M
ar
4-M
ar
6-M
ar
10-M
ar
12-M
ar
14-M
ar
18-M
ar
20-M
ar
24-M
ar
26-M
ar
28-M
ar
4-A
pr
8-A
pr
13-A
pr
16-A
pr
22-
Apr
5-
May
12
-May
20
-May
9-
Jul
F-Secure Lokki new user sign-ups Total
Android
WP iOS
THE 10 RULES OF SUCCESSFUL F-SKUNK WORKS PROJECTS
http://www.fastcompany.com/3001702/rules-successful-skunk-works-projects
1. Independent project with maximum control over
people+budget+process
(laws and company values permitting)
2. Clear top-level target setting and top-level sponsor
3. Aligned targets with in-house
stakeholder teams
4. Clear focus, no other obligations for team and team
leader
5. Somewhat unrealistic schedules
& targets balanced with full authority
6. Physical co-location of the
x-disciplinary team, led by product person
7. Team must take product/prototype to
the market
8. Minimum Viable Product.
Build-Measure-Learn. KISS. No dogmas!
SCHOOL SURVEY N: 85 adults, 24 children
! !
9. Accept/expect/appreciate some
people getting upset of broken rules
10. Continuous improvement and
lessons learned
THE RULES OF SUCCESSFUL F-SKUNK WORKS PROJECTS 1. Independent project with maximum control over people+budget+process
(laws and company values permitting) 2. Clear top-level target setting and top-level sponsor 3. Aligned targets with in-house stakeholder teams 4. Clear focus, no other obligations for teams and team leader 5. Somewhat unrealistic schedules & targets balanced with full authority 6. Physical co-location of the x-disciplinary team, led by product person 7. Team must take product/prototype to the market 8. Minimum Viable Product. Build-Measure-Learn. KISS. No dogmas! 9. Accept/expect/appreciate some people getting upset of broken rules 10. Continuous improvement and lessons learned
Adapted from Lockheed Martin’s 143 day P-80 jet fighter prototype project in ’43
http
://w
ww
.so
ftw
aref
acto
ry.c
c
https://leanpub.com/internalstartups
THANK YOU! Time for questions, discussion, debate, feedback, learning!
[email protected] http://www.slideshare.net/kiljander/internal-startup-in-an-established-company
SWITCH ON
FREEDOM
