Internet of Things W H A T D O E S 2 0 1 5 – F I R S T Q U A R T E R S A Y?

S O C I A L M E D I A I N S I G H T S

• Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and information privacy. With access to Internet and smart devices, it is real fun to get the things connected and make life simpler.

• Undoubtedly, leveraging on Big Data and Technology is the future of mankind. It is possible and Virgin Atlantic has already embraced IoT in Airlines Industry.

IoT in the world of Big Data

• Virgin Atlantic has embraced IoT with a slew of connected Boeing 787 aircraft and connected cargo devices. Each plane has multiple internet-connected parts generating a large volume of data.

• According to Virgin Atlantic IT director David Bulman, each connected flight can produce more than a half a terabyte of data. While the exact big data program isn't fully realized, the data could be used to predict maintenance requirements or to improve flight and fuel efficiency.

Big Data and IoT in Virgin Atlantic

Anything Any Device

Anytime Any context

Anyone Anybody

Anyplace Anywhere

Any Service Any Business

Any Path Any Network

Advantages of IoT

Word Cloud on Social Media

Gender Buzz of People discussing IoT

72% Male

28% Female

Geographic Distribution of the Buzz

Total Mentions

84,452 Maximum Mentions

5,357 on 17-02-2015

Buzz of IoT on Twitter!

IoT videos on goes viral!

IoT is followed closely on Twitter

18778

45277

77519

211848

441159

0 100000 200000 300000 400000 500000

SamsungNorge

EricssonLabs

BoschGlobal

Philips

Cisco

Followers

Top 5 influential companies talking about IoT

IoT is discussed on Facebook too!

IoT has its footprint on Tumblr.

IoT on Google+

Top 10 IoT Companies right now

Source: http://iot-analytics.com/

Top Influencers – Companies

Top Influencers – Companies

Top Influencers – Companies

People’s talk on Blogs about IoT

Methodology

Simplify360’s online proprietary listening tools is used for collecting the data and

counting the number of mentions and other stats.

All the data and images are take from the official pages on Twitter and Facebook.

Period of analysis: January 01st, 2015 to April 22nd, 2015

Social Business

Intelligence

www.simplify360.com

Simplify360 is the leading social business intelligence firm. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

Authors: Suhas J and Vang Lian

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