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Adventure TourismAdventuretourism.wordpress.com
Adventure Tourism
What is it?Who does it?
Definition:
• Tourism that combines physical activity, cultural exchange or interaction and an engagement with nature
Adventure Tourism
• creates some excitement by stepping out of your comfort zone
• requires significant physical or mental effort
• may involve some kind of risk, be it real or perceived
• expectations vary depending on participants level of experience
• may have an element of physical danger
Mountaineering trekking walking bungee jumping rockclimbing white water rafting kayaking canoeing fishing jungle visit safaris hang gliding paragliding mountain biking road cycling bird or animal watching skiing snowboarding ski mountaineering scuba diving snorkelling wind surfing surfing caving cooking staying on a sheep farm…
The list goes on and on and on…
Activities are linked to places
• Wanaka and Queenstown are synonymous with skiing
• Milford Track is synonymous with walking
• Otago Peninsula is synonymous with wild life observing
• Himalaya - trekking
Adventure Tourism can be broken down into two
parts
1.Soft Adventure
2.Hard Adventure
Soft Adventure
• A travel experience that goes beyond the typical tourist itinerary
• Is rewarding for the spirit and the mind
• Is safe and without excessive physical demands
Examples of soft adventure:
• Camping
• Walking on gradually changing terrain
• Biking
Check out the following websites:• www.advsouth.co.nz• www.flyingkiwi.com – watch the you
tube clip• www.countrywalkers.com – look at the
destination slide shows• www.puretrailsnewzealand.co.nz• www.wildernesslodge.co.nz
Who do you think are the target audiences?
Hard Adventure
• is a travel experience the has more physical challenge
• has a higher element of risk
• is rewarding to the spirit • pushes people outside of the comfort
zone
Examples of hard adventure:
• Mountaineering
• White water rafting/kayaking
• Mountain biking
Check out the following websites:• www.adventureconsultants.co.nz• www.mountainmadness.com• www.exum.com• www.gravitybolivia.com – look at the slide
show of “The Worlds most dangerous road”• www.riversurfing.co.nz – watch the you
tube clip on the website
Who do you think are the target audiences?
Hard adventure appeals to a more specific
audience
Why??
• Level of physical fitness required is higher
• Physical output required is higher
• Pushed outside their comfort zone
• Tours may vary in length• The adrenalin flows fast!• Often expensive and requires
technical equipment
Soft adventure is the most popular form of
adventure tourism
Why??
• Wide range of people • Easily done by first timers• Less physical output required• Pushed slightly beyond their
comfort zone• Variety of budgets• Risks are generally lower• Easily adapted for the audience • Shorter time spans• Tours usually includes a cultural
component
In Summary…
• Adventure tourism means different things to different people
• Activity can vary depending on experience
• Adventure tourism is a fast growing area of tourism