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Guest Lecture for Social Media Summer School Course
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2. 3. 4. 5. one size fits no one 6. 7. 8. 9. what is marketing?
10. beyond selling things
11. the four Ps framework
12. integration is the key
13. first principle
14. marketing as philosophy 15. real marketing attempts to
16. value
17. implications
18. the marketing management framework
19. Plan HQ 20. marketing can help the STP process 21. segments
22. targeting
23. positioning
24. choosing a positioning strategy
25. so
26. inspiration? 27. books