INTRODUCTIO TO EVENTS AND EVENT MANAGEMENT

Prepared by:

Dr. John V. Padua

After studying this chapter, you should be able to:

Define what is an Event and Special Event

Common Characteristics of Events Types of Events Event Management Event Terms and Meaning Event Marketing

WHAT IS AN EVENT?

Is a general term indicating the coming together a number of people in one place, to confer or carry out a particular activity.

EVENT

Is anything that happens or a very important occurrence. Can range from local, regional and international.

As an activity established to evolves the local population in a shared experience to their mutual benefits

SPECIAL EVENT

A unique moment in time celebrated with ceremony and ritual to satisfy special needs.(2002,p.6)

SPECIAL EVENT

A special event is a one-time or infrequently occurring event outside normal or activities of the sponsoring or organizing body;

To the customer or guest, a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.(1997, p.4)

Common Characteristics of Events

Are unique occurrences that do not happen very often

Have a LIMITED duration (happening within hours or days at the most)

Happen with a live audience in attendance

Require one or more groups to plan and organize

Are staged for a purpose

EVENTS MANAGEMENT

Is one of the professional courses included in the curriculum for tourism and hospitality programs, even to some other business management-related programs.

This course as required is significant competency that was embedded in the curriculum in order for the industry professionals to become more equipped with event organization

EVENTS MANAGEMENT

A function requiring public assembly for the purpose of celebration, education, marketing and reunion;

The process that includes research, design, planning, coordinating and evaluation of events.

It is a science and artIt is a venue to incorporate principles in the field of management and business with social graces, protocol, and the art of creating unique.

EVENTS MANAGEMENT

Types of Events

Events vary in size, content and purpose making the industry extremely diverse. As an event leader, it is important for you to distinguish the difference in terminology. This will enable you grasp the kind of event your client would like to produce. This way you can plan, manage and coordinate the event requirements well (Aastroff and Abbey,1998)

Types of EventsA. According to purpose: The C’s of Events

 

1. Celebrate life’s milestones and accomplishments, and to perform rituals or ceremonies as required by religion, culture or society.

Life-cycle events Religious rituals Commemorative ceremonies Socio-civic events2.Commune and strengthen bonds of friendship and restore

friendships Reunions Hallmark events

3. Convene-that is to share and pass on knowledge among peers and colleaguesMeetings, conference, conventions 

4. Commerce-to market and promote product offerings

Marketing Events Exhibits and trade shows

B. According to the number of participants(few, many, multitude)

D. According to Frequency Monthly Quarterly Semestral Annual BiennialD. According to Magnitude Impact

Field of Specialization

Civic Events Expositions Hallmark Events Incentive Travel Retail Events Social life-cycle

events Tourism

Conventions Fairs and Festivals Hospitality Meetings and

Conferences Reunions Sports Events

Event Terms and Its Meaning

Meeting an assembly of individuals gathered to discuss items of material interest, or engage in professional development thru learning activities.

Conference

1. A participatory meeting defined for the discussion of subjects related to a specific topic or area. May include fact-finding, problem-solving and consultation.

2. An event used by any organization to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or specific period is required to convene a conference. Although not generally limited, conferences are usually of short duration with specific objectives. Conferences are generally smaller in scale.

3. An assembly of a large number of individuals to discuss items of mutual interest, or engage in professional development through learning.

Congress

1. A scheduled, periodic meeting of delegates or representatives of interested groups to discuss a subject.

2. The European term for convention.

Convention A general or formal meeting of a legislative body or social or economic group to provide information of a particular situation, and to establish consent on policies among participants. Usually of limited duration and set objectives, but no determined frequency.

Foreign Meeting A meeting comprised of attendees from other nations; also known as international meeting or institute.

Seminar

A lecture, representation, and discuss under the guidance of an expert discussion leader allowing participants to share experiences in a particular field.

Workshop1. A training session in which participants

develop skills and knowledge in a given field.2. an event designed to stimulate intensive

discussion and compensate for diverging views in a particular discipline.

3. an informal public session of free discussion organized to take place between formal plenary sessions on a subject chosen by the participants or on a special problem suggested by the organizers.

 

Exhibit Although the term exhibit, booth and stand are often used interchangeably, an exhibit is actually all of the display materials and products housed in a booth or stand.

Exhibition A display for public view of products or promotional materials for the purpose of PR, sales, and/or marketing; also known as exposition, industrial show, or trade show.

 

Fair A public celebration that includes commercial and civic activities.

 

Festival A public celebration that conveys, thru a kaleidoscope of activities.

 

Parade A moving pageant including floats, bands, individual entertainers, and dignitaries.

 

Event Marketing The process that

integrates a range of marketing elements and a central event sponsorship or lifestyle-themed activity. This process incorporates advertising, employee and consumer programs, sales promotion, PR, causes, business, TV property, and trade promotion with a specific event.