Upload
emergelocal
View
67
Download
1
Tags:
Embed Size (px)
Citation preview
Internet Users By CountryPhilippines internet usage is ranked no. 16 worldwide
Source: internetlivestats.com
Filipinos are searching
6.8M internet users searching
84% engaging in search/navigation activities
63% searching on mobile everyday
Comscore Ipsos MediaCT
39 % internet penetration
Internet Live Stats, ADMA 2012
52% Filipinos with high speed
connection at home42% going online everyday,
spending
21.5 hours online a week
Filipino internet audience
is the fastest growing in
Asia
94.2 million mobile phone subscribers
CIA World FactbookBloomberg: http://bloom.bg/1joepSBIpsos MediaCT
Filipinos are open to online ads
35% are open to relevant ads
83% believe relevant ads make lives easier85% of Filipinos watch online videos on products/services they’re buying ADMA 2011, 2012
DTI data http://www.slideshare.net/jobitonio/philippine-smes-8939004
99% of Philippine businesses are SMBs
770,000 SMBs
32% is contributed by SMBs to the overall
economy
Only 4% of marketing budget was spent on
online ads
Benefits of AdWords:
SummaryReach
Access to 84% market share in the Philippines
CostLow costs for high ROI
Pay only when users click on your ads
TimingAds are seen by users looking to purchase
Reach your audience at the right time, with the right message
FlexibilityStart advertising quickly
Unlimited changes, wherever you w ant
You can target ads to the specific location & language of your customers
MeasurementTracking and reporting allow ongoing optimization, and better ROI
505 qualified leads in 6 monthsClosed deals worth PHP 13M
“With great enthusiasm for their work, working with them is easy! They offer suggestions and practical solutions not only for our website but online marketing as well. They create professional website fast and at a reasonably affordable price.”
Philip Anthony TanMarketing Manager FIESTA Communities, Inc.
Case Study