It's Not About the Hats: Driving Traffic and Growing Your Business

@irishwonder Financial Partners Expo 2014

It’s Not About the Hats

Driving Traffic and Growing Your Business

@irishwonder Financial Partners Expo 2014@irishwonder

Many Hats, One Goal


Conflict of Interests

VS


How you see your business growth


How Google sees your business growth


Google wants growth for Google


Google growth


Google growth


Google growth


Google growth


Google growth


Google TOS: https://www.google.com/intl/en/policies/terms/

Before you accuse Google of stealing…


Time to stop the madness and take care of your own business


What Contributes to Traffic


What Contributes to Traffic


Long term vs short term? Clean vs spammy? Expensive vs low budget? Creative vs scalable?

SEO


Brand vs Affiliate

VS


First ever guest post? First ever industry authority interview? First ever top 10 list? First ever infographic? Etc.

Creativity + Scale = Spam (Eventually)


Search spam as a business model

Spam, Spam, Spam


Complete Lack of Understanding

NOBODY understanding the blackhat business model would have ever said that


Benefits:◦ Relatively quick rankings◦ Scalable, manageable traffic

Risks:◦ No guaranteed minimum period of ranking (is

there ever?)◦ Manual reviews leading to manual cleanups◦ Algorithmic changes

But every change that makes one kind of spam impossible, makes 10 others possible!

The business model


Payday Loans 2.0 Update

Does It Work?

10 days


You Bet It Works!


Post-Penguin 3.0


But It Can Get Nasty


Hacking: a Serious Issue

Detailed blog post: http://www.irishwonder.syndk8.co.uk/2014/09/10/look-google-no-links-or-a-recipe-for-a-major-disaster/

http://www.irishwonder.syndk8.co.uk/2014/09/10/look-google-no-links-or-a-recipe-for-a-major-disaster/


Hacking ≠Blackhat SEO


Bulk link spam (often automated) Redirects Cloaking

Blackhat SEO


Link manipulation Private networks “Creative” ways of getting links

Greyhat SEO


Is there such a thing?

Whitehat SEO?


Check All That Apply:


Once again: How Google sees your business growth


Read below and think again

Do You Expect Help from Google?


The Answer? Diversify!


1. http://designspiration.net/image/150464475486/



4. http://www.thisiscolossal.com/2013/09/mr-thoms-street-art/


6. http://itoysgameswall.info/dolls/victorian-porcelain-doll-hd.html/


8. http://www.europarl.europa.eu/news/en/news-room/content/20120326ipr41843/html/Hacking-IT-systems-to-become-a-criminal-offence

9. https://support.google.com/webmasters/answer/35769?hl=en


And special thanks to niice.co for helping me find a lot of these images

Image Credits


Questions? Feel free to get in touch!

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http://www.irishwonder.com/blog/ - general SEOhttp://www.irishwonder.syndk8.co.uk/ - darker areas