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It’s Not About the Hats
Driving Traffic and Growing Your Business
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Many Hats, One Goal
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Conflict of Interests
VS
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How you see your business growth
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How Google sees your business growth
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Google wants growth for Google
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Google growth
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Google growth
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Google growth
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Google growth
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Google growth
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Google TOS: https://www.google.com/intl/en/policies/terms/
Before you accuse Google of stealing…
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Time to stop the madness and take care of your own business
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What Contributes to Traffic
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What Contributes to Traffic
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Long term vs short term? Clean vs spammy? Expensive vs low budget? Creative vs scalable?
SEO
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Brand vs Affiliate
VS
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First ever guest post? First ever industry authority interview? First ever top 10 list? First ever infographic? Etc.
Creativity + Scale = Spam (Eventually)
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Search spam as a business model
Spam, Spam, Spam
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Complete Lack of Understanding
NOBODY understanding the blackhat business model would have ever said that
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Benefits:◦ Relatively quick rankings◦ Scalable, manageable traffic
Risks:◦ No guaranteed minimum period of ranking (is
there ever?)◦ Manual reviews leading to manual cleanups◦ Algorithmic changes
But every change that makes one kind of spam impossible, makes 10 others possible!
The business model
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Payday Loans 2.0 Update
Does It Work?
10 days
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You Bet It Works!
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Post-Penguin 3.0
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But It Can Get Nasty
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Hacking: a Serious Issue
Detailed blog post: http://www.irishwonder.syndk8.co.uk/2014/09/10/look-google-no-links-or-a-recipe-for-a-major-disaster/
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Hacking ≠Blackhat SEO
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Bulk link spam (often automated) Redirects Cloaking
Blackhat SEO
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Link manipulation Private networks “Creative” ways of getting links
Greyhat SEO
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Is there such a thing?
Whitehat SEO?
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Check All That Apply:
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Once again: How Google sees your business growth
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Read below and think again
Do You Expect Help from Google?
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The Answer? Diversify!
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1. http://designspiration.net/image/150464475486/
2. http://designspiration.net/image/13551540533998/
3. http://designspiration.net/image/2056330221996/
4. http://www.thisiscolossal.com/2013/09/mr-thoms-street-art/
5. http://designspiration.net/image/1934788038233/
6. http://itoysgameswall.info/dolls/victorian-porcelain-doll-hd.html/
7. http://designspiration.net/image/887430429055/
8. http://www.europarl.europa.eu/news/en/news-room/content/20120326ipr41843/html/Hacking-IT-systems-to-become-a-criminal-offence
9. https://support.google.com/webmasters/answer/35769?hl=en
10. http://designspiration.net/image/100303748815/
And special thanks to niice.co for helping me find a lot of these images
Image Credits
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Questions? Feel free to get in touch!
• [email protected]• Twitter: @irishwonder• Slideshare:
http://www.slideshare.net/irishwonder/• LinkedIn: linkedin.com/in/irishwonder• Blogs:
http://www.irishwonder.com/blog/ - general SEOhttp://www.irishwonder.syndk8.co.uk/ - darker areas