Upload
sophia-fan
View
10.224
Download
1
Tags:
Embed Size (px)
Citation preview
Why we need to use IXP?
1.How would it be if all our members had Exchange experience?2.How would you sell your program (any) if you have Exchange experience?3.It is the AIESEC Way!!
Yes, we would have a stronger talent capacity, sales force and higher quality in our experiences!
TimelineJ anuary February March April May June
ReintegrationGo on exchange!
So what is our focus right Now?
Now look at this:
New members going on Exchange this summer!
J anuary February March April May JuneReintegrationGo on exchange!Member Recruitment
Target Audience: LC Members, team
leaders, managers, LC EB
Chanel: LC meeting, LC social
media group, newsletter,
mentoring etc
KEY Steps
Message: Brand, Value proposition
etc (why members should go X)
Product Packaging for Members Go X
Goal: No. Realize Match, Raise of members who wants to go on
exchange.
Example: AIESEC in Colombia created a a new product: “Global Leader” for TMP TLP recruitment, this product engages people who wants to go on Exchange and also be a member.
“Make ‘Members go on X’ a culture. It’s part of the members development path. It’s just normal to go on exchange as an AIESECer.
To massively drive IXP, we need to…
Integrated Experience (IXP)
Str
ate
gie
s fo
r M
C
Planning and Tracking• Have a clear goal for IXP (per programme and for each month)• Track the contribution of IXP to GCDP and GIP goals, in terms
of RA MA RE and talent capacity in local teams.
LC’s management• Create national R&R campaign for LC’s• Define IXP focus according to MC / LC strategy (focus on GCDP
or GIP)• Make sure there’s a clear responsable at local level for IXP goal
(VP TM & VP Comm).
Drive IXP Culture• Include Exchange experience in your education cycle, every
member should plan in their career plan a GCDP XP.• Promote the opportunity of being TMP TLP for EP’s in OPS and
EP preparation seminars. • Incentives (e.g. Scholarship for members to go X, investment for
EB, TL)
Strategies for LC
Start Up LC• Big Focus on
reintegration to start having talent capacity in your LC. Allocation according to LC needs.
• All the members need to have in mind to go on Exchange.
• Embed into Career Planning
Intermediate• Choose a focus for
IXP, GCDP or GIP.• Returnees
allocated in Operations team and sales teams.
Advanced• Be able to drive IXP
for GCDP and GIP.• A lot of your
membership is going on Exchange, you have off peak TMP TLP recruitment to support operations during summer.
High Volume• Big amount of OGX
exchanges should come from IXP.
• Create an IXP corner in the LC to upscale strategies.
Converting exchange participants into your Talent Capacity.
Talent Capacity
What Matters:
1. EP’s Experience?
2. Plan & Goal: How, What, When?
3. Synergy: TM, GCDP OGX.
Re-integration
Re-Integration Flow (GCDP – TMP-TLP)
P(re) - Integration Re-integration
XP Tracking
Engagement in Absence
Promotion
LC Updates
Involvement & Engagement
Re-Integration Seminar or Conference
Flexible Structure (more Short-term XP) Strategic Structure (Allocation to Strategic teams and position => sales teams)
Re-Integration Flow (GCDP – TMP-TLP)
P(re) - Integration Re-integration
Engagement in Absence:- EP Contact abroad included in mailing list,
- EP Newsletter,- Exchange Assignment, based on background of
studies & role,- Promotion home country abroad,
Promotion:- Re-integration pack & Promoting Position
LC Updates
Involvement & Engagement- Induction to the LC
- Invitation to LC meetings- Offer specific roles
- Add to internal communication channels
Re-Integration Seminar or Conference:Experience sharing,
Experiencing different Culture
Flexible Structure (more Short-term XP) Strategic Structure (Strategic position) (sales teams)
XP Tracking:- Evaluating Value proposition delivery,- Experience sharing and showcasing,
How can I plan my IXP goal?
Plan your OGCDP/OGIP
Goal
Historical review, how
many IXP you delivered in
2013?
Plan a growth percentage
What is your Ambition? What % of
your membership do you want
to have Exchange
experience?
How many Reintegration
s and realizations do you want from IXP?
Example
1. Plan your OGX GoalsOGCDP Goal: 100OGIP Goal: 40
2. Historical review 2013: 15 members went on Exchange20 EPs reintegratedTotal IXP: 35
3. Growth percentage:We want to grow 70% in IXP!So thi means we will deliver as a mínimum 60 IXP!
4. Ambition: But I have 90 members and I want 50% of my membership to have Exchange experience.
5. GOALRealizations OGX: 45 Reintegration: 34 (with a 70% growth).
Total IXP Goal: 79
Synergy MC levelMCVP TM
-Responsible for IXP programme
-Track LCVP’s TM in IXP goals achievement.
MCVP OPERATIONS-Include IXP in the portfolio strategies
-Separate goal of RE coming from IXP and
external market.
MCVP MARKETING/COMM-Internal communication campaign
-Design external campaign to recruit EP’s and members to be IXP
-Synergy with TM and OGX to set recruitment timelines and messages.
-Collect cases of EP’s IXP to showcase
J anuary February March April May June
ReintegrationGo on exchange!
TMSupport Delivery of XP.
ComunicationsKeep the Eps uptaded with LC internal comm.
Support reintegration, start selling.
Raising Members Raise and Match DeliveryoGCDP
Allocating people coming from reintegration, specific induction for them. Run member
recruitment.
Induction and L&D for oGCDP, Members go on exchange strategy. Tracking of IXP.
Internal campaign for reintegration of Eps, Inclusion of the Eps to the LCs.
Members going on exchange campaign
Synergy LC Level
Results using IXP strategy
Improve quality exchanges
Drive Exchange Results
Talent capacity in your LC
• Returnees selling the programmes, increases our conversion rate.
• High quality membership
Activities / Initiatives
• Creation of a new product: “Global Leader” for TMP TLP recruitment, this product engages people who wants to go on Exchange and also be a member.
• LCVP’s TM have an Exchange goal per quarter and IXP is considered as an organizational goal.
• Incentives and R&R campaign for IXP’s in national congress.
• IXP opportunities portfolio in EP preparation seminar.
• International Project “IGNite Project” to send EB members on Exchange to expansión entities in IGN.
• Tracking system on PODIO.• $$ Discounts for members on their EP Fee.
Results
Around 250 EP
reintegrations in the 1st semester
50 Raises of oGIP in Q1
40 Raises of oGCDP in Q1