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Winning the new technology race6 simple lessons you can follow from business and history
Email: [email protected] Twitter: @JayneReddyhoff
Introduction
• We’ll all be redundant image – terminator
• I disagree I am an optimist
Email: [email protected]: @JayneReddyhoff
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
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8.0%
1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
% of workforce in agricultural labour
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
1.8%
1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
% of workforce in washing/laundry
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
Bar staff as % of workforce
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
Hairdressers as % of workforce
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
Accountants as % of workforce
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census
30.00
40.00
50.00
60.00
70.00
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90.00
1841 1851 1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991
male female
Life expectancy at birth
Source: http://visual.ons.gov.uk/how-has-life-expectancy-changed-over-time/
How do you take advantage of new technologies…
…instead of sinking under them?
Email: [email protected] Twitter: @JayneReddyhoff
Logica Telecoms 2001 - the challenges
• More than 25% staff attrition
• Mainly senior/experienced staff
• Each project losing one key person every month
• Potential recruitment cost £620,000 pa
• Lost revenue/project overruns/unhappy customers/our reputation?
• 45% revenue from one customer
• Less than 35% retainer revenue against target of 50%
• We had to re-sell £45 million every year
Email: [email protected]: @JayneReddyhoff
Many thanks to www.zoneofsuccess.com for this image
Drive it from the top
Many thanks to www.zoneofsuccess.com for this image
Lead from the front
Staff Mgr1
Staff Mgr2
Staff Mgr3
Staff Mgr4
Project A
Project B
Project C
Open book relationships
Technology must serve business….
…not dominate it
What are machines good at?
Consistency
Repetition
Staying inside the box
What are humans good at?
Empathy
Inspiring
Making inspired connections
Put fear aside – don’t hesitate
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Nokia share price 1999 - 2016
Put fear aside – don’t hesitate
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Blackberry share price 1999 - 2016
Winning the new technology race
Genius1% inspiration, 99% perspiration
Humans 1% inspiration
Machines 99% perspiration?
Email: [email protected] | Twitter: @JayneReddyhoff | W: www.zanzidigital.co.uk
Thank you
Jayne ReddyhoffManaging DirectorZanzi Digital
