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From strategy to execution, a portfolio of work by Jeff Widmer
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portfolio
jeff widmer
communications strategy
brand identity
brand concepts
annual reports corporate brochures posters online ads
campaigns
presentations video websites print ads
social media strategy
content creation + curation
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blogs
YouTube
communities
mobile
wikis
websites
intranets
video
books
private-label magazines
annual reports
articles
brochures
digital
newsletters
traditional
newsletters
exhibits
expert source positioning
customer profiles
corporate
profiles
presentations
white papers
crisis communications
merger communications
sponsored editorial
speeches
arts
op-ed
public relations
media relations
investor relations
community relations
employee relations
motivational programs
public policy
government relations
training materials
legal publications
nonprofits
I have a passion for writing
about the people who benefit from our brands. The author of The Spirit of Swiftwater and other books, websites, and collateral, my work bridges journalism and marketing, public relations and copywriting. It ranges from the creation of strategic communications plans to the production of their content. A veteran of editorial, agency, and corporate life, I have directed TV commercials and conducted on-camera field interviews, written radio spots and the entire content of microsites, magazines, and annual reports. That has led to a rich and varied work experience, from covering the construction of America’s first space shuttle to writing a nationally syndicated column on music and spoken-word audio. Specialties include corporate history, ghosted memoir, and collateral in every form, channel, and platform. Clients have included leading brands such as Crayola, Mack Trucks, Rank Group plc, and Sanofi Pasteur. My writing has won numerous awards from the International Association of Business Communicators and the Pennsylvania Newspaper Association.
