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The internet and social media has had a serious impact on the college admission process. This presentation was given to a group of almost 100 college admission executives in Minneapolis, MN in June 2008. Contact John Lawlor at john at johnlawlor.com for more information on how your college can harness social media in your admission process.
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copyright 2008 John Lawlor
Maximizing Social Media Opportunities
John A. Lawlor
copyright 2008 John Lawlor
Maximizing Social Media Opportunities
copyright 2008 John Lawlor
A Brief History of Online Marketing
copyright 2008 John Lawlor
1993 - 1997
You want me to do what?
copyright 2008 John Lawlor
copyright 2008 John Lawlor
1998 - 2000
Booming Lunacy
copyright 2008 John Lawlor
2001 -2003
The Big Hurt
copyright 2008 John Lawlor
2004
Hope Returns
copyright 2008 John Lawlor
2005 - 2006
Happy Times Are Here Again
copyright 2008 John Lawlor
Dec. 25, 2006
copyright 2008 John Lawlor
2007 - today
Who’s Really In Control?
copyright 2008 John Lawlor
copyright 2008 John Lawlor
Social Networks
A social network focuses on the building of communities of people who share interests and activities.
Social networks are primarily web based and provide a collection of various ways for users to interact.
From Wikipedia, the free encyclopedia
copyright 2008 John Lawlor
What Is Social Media?
copyright 2008 John Lawlor
Multiple Names – Same Concept
• Social Media • Social Networking• Social Media Marketing• Web 2.0• New Media Marketing
copyright 2008 John Lawlor
Social Media Includes:
• Blogs• Podcasts• Webinars• Community Sites• Bookmarking/Tagging Sites• Social Media News Releases• Discussion Forums• Video Sharing Sites• Niche Mailing/Announcement Lists
• -- anyplace where individuals drive the content in an online community setting
copyright 2008 John Lawlor
copyright 2008 John Lawlor
copyright 2008 John Lawlor
copyright 2008 John Lawlor
copyright 2008 John Lawlor
copyright 2008 John Lawlor
copyright 2008 John Lawlor
copyright 2008 John Lawlor
FAU, other colleges struggle to control image in cyberspace
It used to be that kids' impressions of prospective colleges were shaped by glossy university-produced advertisements that hit home mailboxes (not in boxes) and highlighted only the benefits of their institutions.
Today, universities and colleges have little control of their public image on the Internet.
Palm Beach Post June 03, 2008
copyright 2008 John Lawlor
How Is Social Media Changing the Admission Funnel?
copyright 2008 John Lawlor
Stealth
copyright 2008 John Lawlor
Incorporating Social Media Into Your Application Funnel
copyright 2008 John Lawlor
Embrace theStealth
copyright 2008 John Lawlor
copyright 2008 John Lawlor
Your "Official" Website - a New Way of Thinking About It.
copyright 2008 John Lawlor
copyright 2008 John Lawlor
copyright 2008 John Lawlor
Enable the Audience
copyright 2008 John Lawlor
Listen Systematically
copyright 2008 John Lawlor
Engage Intelligently
copyright 2008 John Lawlor
Enable the Audience Listen SystematicallyEngage Intelligently
Contact information for Online strategist
John Lawlor [email protected]
561.750.8095
866.jlawlor
www.johnlawlor.com
