COUNTRY PROFILE Comprise of United

states of America and Canada

Major Languages: English, Spanish to lesser extent French

Major religions: Christianity, Judaism, Islam, Buddhism, Hinduism and Sikhism

Life expectancy 80-85 years

Literacy rate : 99%

BACKGROUND OF JOHNSON AND JOHNSON

Launched in 1886 by Robert Wood Johnson and is a well known global brand.

Johnson and Johnson is world’s sixth largest premier consumer health company, eighth largest pharmaceutical company and fifth largest biologics company

Have more than 275 operating companies around the globe in more than 60 countries employing around 128,000 people.

Johnson & Johnson’s worldwide head office is located at Brunswick, New Jersey in United States.

Embrace research and science and invent innovative products and ideas to advance the well-being of people.

Company strongly focus upon its slogan of: CARING FOR THE WORLD, ONE PERSON AT A TIME.

PURPOSE: BRINGING SCIENCE TO THE ART OF HEALTHY LIVING.

VISION: TRUSTED TO ENRICH THE HEALTH AND WELLNESS OF EVERY NORTH AMERICAN, EVERY DAY.

MISSION: WE WILL BE THE FASTEST GROWING CONSUMER HEALTHCARE COMPANY IN NORTH AMERICA

CREDO: RESPONSIBILITY TOWARDS CONSUMERS, EMPLOYEES, ENVIRONMENT AND STOCKHOLDERS

COMMITMENT OF GIVING BETTER LIVINGCOMMITMENT OF GIVING BETTER

LIVING

BRANDS AND PRODUCTS Baby care

Oral Health Care

Wound Care

Nicotine Replacement Theory

Skin and Hair Care

Women’s Health

Nutritionals

Non-Prescription Drugs

Eye Care

BRANDS AND PRODUCTS

DEMOGRAPHICS

Human Resource- Skilled & diversified workforce

Physical resources- Information technology, production facilities and marketing facilities. Maintenance for continuation of smooth production processes.

Knowledge Resources- To maintain its position among its competitors strong market knowledge is essential.

Infrastructure- Advanced and improved infrastructure provides J&J a competitive advantage.

DEMOGRAPHICS

GOVERNMENT Empathetic and fair health policy.

North America is a continent not a single country meaning it has no single government.

Canada and Mexico have forms of democracy, head of the government is Prime Minister

Superior, reasonable health care delivered carefully and successfully.

Defensible growth and environmental fortification.

Free-market economic values.

Motivating people to make cognizant decisions about their fitness .

CULTURE OF THE FIRM Value based leadership:

continue to put the “need of the people they serve first”

Diversity: value people from every background, culture, religion, gender.

Innovation : rewards creativity and newness.

Passion : desire to enrich people’s lives – delivering quality

Collaboration: believe in building trusting relationships

Courage: to take great risks for the benefit of the greater good.

ROLE OF GEOGRAPHY AND THE FIRM

Pool of consumers from different parts of the world.

Large pool of skilled workforce with innovated new ides for improvements in fitness of its consumers.

High-tech machinery and equipment's for continuous process of production.

Good market knowledge and the company invests about 12.5 of its total revenue every year to get more information about the market trends and consumer expectations globally.

ECONOMICSECONOMICS

STRENGTHS Higher customer satisfaction and strong

research and development facilities

Recognized for its strong customer base and brand image

Strong global presence, products are sold in more than 175 countries

Pharmaceutical revenues of $24.6 billion for the financial year 2008

Successfully differentiated itself from competitors

Vastly diversified company enormous variety of products

High reliance on sales of CNS and Risperdal

Private label exposure

Key products demand is shrinking

Pressure to reduce prices

OPPORTUNITIES Global expansion

Integrate recent acquisitions (Conor Med systems, Robert Reid, Maya's Mom)

Opportunity to increase market share

Opportunity to acquire its competitor(Pfizer)

Expansion and innovation into diagnostics and medical devices

THREATS

Healthcare regulations

Growing Competitors; generic drugs growth

Weaker consumer environment expected in the US

Spreading too thinly - made investments in non-core areas, like social media with Maya's Mom

COMPETITORS

Pfizer

Merck

Novartis

Sales

J&J

Pfizer

Merck

Novartis

COMPETITORS

REVENUE OF THE FIRM

FUTURE PERSPECTIVES To be the largest

healthcare company in the world.

Promoting trust, fairness, respect and care not only among its consumers but also among its stakeholders.

J&J commits to live by its credo.

Creating values through innovation.

Global reach with local focus.

Excellence in execution.

Development of its employees.

Building market leadership.

Adapting to changing Global markets.

Strengthen Global presence.

FIRM STRATEGIES