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realization

Kaleidoscope Capabilities

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Product PrototypingPackage Hero Mock-UpsModel-MakingCustom Color-ProofingSales SamplesDesign ImplementationStructural Design

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Page 1: Kaleidoscope Capabilities

realization

Page 2: Kaleidoscope Capabilities

a refreshing blendRealizationWe have assembled a talented team of creatively minded problem solvers.Through collaborative processes, advanced technology and project-basedteams, the solutions and services they provide are driven to maximizeconsistency and efficiency.

Page 3: Kaleidoscope Capabilities

realization services– Project Coordination

– Pre-Media/Image Manipulation

– Color Proofing Solutions

– Mock-Up

– Prototyping/Model Making

– Structural Packaging Solutions

– Sales Samples

– Production Assembly

– Design Implementation

Page 4: Kaleidoscope Capabilities

project coordination

Our Account Management and Project Coordination teams

provide comprehensive project administration by managing

both rapid turn around and high-volume implementation.

We support domestic and global initiatives through a

centralized administration team.

– Comprehensive Design & Production Workflows

– Centralized Cross Functional Project Management

– Real-time Project Planning & Workflow Tracking

– Dedicated Client Support Teams

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pre-media/image manipulation

Our Image Manipulation team provides the depth of skill and

experience required to create, enhance and implement the

most complex imaging challenges.

– Spot Color File Conversion

– Color Engineering

– Print Production File Alignment

– File Stripping / Separations for Color-Proofing

Page 6: Kaleidoscope Capabilities

color proofing solutions

High-End Color Proof:Metallic, pearlescent, high complexity solution

Fuji Final Proof:Spot color accuracy, moderate color complexity

Inkjet Proof:Spot color simulation with moderate color

management complexity

HP Indigo Digital Press:Web-fed digital press, with paper or clear substrates and opaque white

capabilities. Ideal for sales samples and short run printing.

– Color Space Appropriate Device Selection

– Traditional Color-Proofing

– Fuji Final Proof / Kodak Approval

– Digital Press / Wide Format Ink Jet Color-Proofs

– “Scripted” Press Alignment Workflow

Page 7: Kaleidoscope Capabilities

mock-up

Pride, pursuit of perfection and optimized processes are the driving force

behind our Mockup team. Adhering to the highest standards possible, they

apply optimal attention to detail across every project.

Page 8: Kaleidoscope Capabilities

prototyping/model making

Our staff of artisans and engineers resolve complex challenges everyday.

They transform design intent into manufacturable solutions for packaging,

products and retail environment displays.

Page 9: Kaleidoscope Capabilities

structural packaging solutions

Through technology and expertise we deliver structural packaging services

focused on technical excellence and creative know-how. From rapid prove-out

paperboard fabrication to injection-molded plastic prototypes, our structural

solutions are about more than just speed, they’re about listening to your

needs and expectations - we make it happen, and we’ll get it done right.

Services include:

– Structural Design

– Interactive Design Prototypes

– Functional Mockups

– Prove-out Prototypes

Page 10: Kaleidoscope Capabilities

sales samples

We invest in tools that support and accelerate workflow processes, while

reducing costs and saving time.

These state of the art tools include: Sample Makers, 3D Printers, Digital

Vacuum Formers, Advanced Paint & Finishing and Injection Molding Tools.

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production & assembly

With over 55 years combined experience, our Production and

Assembly teams are experts in multi-SKU rollout. Working in

close collaboration with the Design Implementation team, they

produce flawless pre-press ready artwork.

– Dedicated Image Manipulation Teams

– Asset Management

– Production Standards Systems

– Non Proprietary Software Platforms

– File Construction “RIP Alignment”

Page 12: Kaleidoscope Capabilities

design implementation

Our extensive Design Implementation team includes

experts in packaging layout, illustration and structural

packaging development. As a cross-functional

implementation team, they bridge the gap between design

intent and the disciplines of production.

– Creatively Lead

– Dedicated Implementation Team

– Utilization of Production Ready Files

– Multi SKU Rollout

Page 13: Kaleidoscope Capabilities

case studies

Page 14: Kaleidoscope Capabilities

A bushel of oranges cascading down a ramp

to a group of excited children. Sounds simple

enough, until the reality of multiple takes

made everyone realize that real oranges

were not going to take this kind of abuse

without showing signs of wear and tear.

The Challenge

Tropicana

Kaleidoscope’s model department created

life-like oranges using actual Valencia

oranges as the model, for the ad shoot.

Additionally, we created hero comps of the

carton, bottle and straw for both tv and print

ad work.

The Solution

Page 15: Kaleidoscope Capabilities

To create an “eat it off the page” model

which would be the center piece of a print

advertisement for Tostitos Salsa Con Queso.

The Challenge

Tostitos

Leveraging the years of handmade craftsmanship within our model shop, we:

– Created a mold from an existing structure

– Cast a clear urethane replica

– Created a one-off lid

– Cut the vessel and lid to create the

sliced cheese-wheel effect

– Created faux cheese

– Filled the bottle and styled the

faux cheese

– Printed and applied color-correct

graphic transfers

The result? Pass the chips!

The Solution

Page 16: Kaleidoscope Capabilities

To develop and produce sales samples that

would allow Wrigley to do market testing

well in advance of final approval for the look

and feel of the brand.

The Challenge

Life Savers

Kaleidoscope delivered packaging that was

both visually compelling and cost-effective.

We formulated and produced several

hundred sales samples. Then, with the help

of our HP Indigo digital press, we filled them

with product and crimped the seams,

resulting in a ready-for-prime time bag

of treats.

Featured in a major confectionary show,

the samples were depleted well before the

show ended – a great early indicator of the

product’s future success!

The Solution

Page 17: Kaleidoscope Capabilities

To provide world-class beverage company

PepsiCo with elements that would keep

the brand fresh and offer greater relevancy

to consumers.

The Challenge

PepsiCo

PepsiCo is constantly evaluating line

extensions, restages and limited-edition

promotional packaging for their beverage

products. Kaleidoscope was called on to

support these efforts. We applied our

expertise and provided exceptional color

matching, transfers, shrink sleeves and

production of hero images for their print

and television advertising – meeting client

expectations head-on.

The Solution

Page 18: Kaleidoscope Capabilities

To position a new, great-tasting player into

the premium vodka market.

The Challenge

American Luxury Vodka

In a word… collaboration. The

Kaleidoscope team worked closely with

Americana, the bottle manufacturer, and

their production partners, to realize several

versions of the challenging red and blue

vignettes. We evaluated sizing, placement,

and treatment options for the branding

graphics in order to deliver a unique

structure and compelling design that would

break through the clutter. The result? A

powerful statement on-shelf and behind

the bar.

The Solution

Page 19: Kaleidoscope Capabilities

To create a one-of-a-kind, full-scale model

of a remote control surgical innovation

called the CyberKnife that would draw

major attention for Accuray at a critical

national trade show.

The Challenge

Cyberknife

Though the objective was straightforward,

the technical challenges were tough – to

deliver a non-working model that was

lightweight, designed for easy set-up,

break-down and shipping, and perhaps

most importantly, that protected their

valuable intellectual properties.

Our industrial design and 3-D Lab teams

went to work brainstorming design and

fabrication options, which would deliver ahigh-quality, timely and cost-effective

solution. The result was an eight-foot tall

replica of modern technology that was

impossible to ignore. Through our collaborative process Accuray got exactly

what they were looking for – a true showstopper that significantly increased

traffic at their booth.

The Solution

Page 20: Kaleidoscope Capabilities

To uniquely position an energy beer

concept.

The Challenge

Nectar

From the unique vessel structure to the tri-

pack carrier, Nectar utilizes environmentally

friendly components to deliver a modern

eco image. Inspired by space-saving

design, the sleek hexagonal aluminum can

and molecular honeycomb tri-pack

enhances the consumer brand experience,

promising a distinctive experience for a

highly discerning audience.

The Solution

Page 21: Kaleidoscope Capabilities

Complement the uniqueness of a product

that could be applied in direct sunlight

without streaking.

The Challenge

Turtle Wax ICE

Kaleidoscope developed an innovative

structural packaging system for this

unconventional car care product. The

patented trigger system and unique

structural form for the vessel helped ICE

become the category leader.

The Solution

Page 22: Kaleidoscope Capabilities

the work

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client testimonials

Page 38: Kaleidoscope Capabilities

“Thanks for rocketing us to the moon,

you delivered beyond expectation.”

- Mark Gerhart

Global Innovation Director, HJ Heinz

Page 39: Kaleidoscope Capabilities

- Claire Fieldhouse

Marketing, Group Brand Manager - Wm. Wrigley Jr. Company (UK)

“We have now finished one of the biggest artwork projects in the UK Wrigley

history! We appreciate your commitment and dedication at the start of the

project by you traveling over to the UK to meet with our other agency partners

to help build and agree the process. Your commitment to the project continued

throughout – with the project delivered to time and quality. Thanks again!”

Page 40: Kaleidoscope Capabilities

“Bravo! Fabulous Work! Your work was perfect.

Very impressive, an exciting body of work.”

- Chuck Hardinger

Director, Brand Identity and Packaging, MillerCoors

Page 41: Kaleidoscope Capabilities

“We love Kaleidoscope.”

- Glen Spurrier

Global Design Manager, Alberto Culver

Page 42: Kaleidoscope Capabilities

realization