Embed Size (px)
DESCRIPTION
Kantipur Publications, (Pvt.) Ltd. is a media firm based in Kathmandu, Nepal. The company operates five widely circulated print publications, a national television network, and a radio station. It is the first media organization in Nepal to gain membership to the World Association of Newspapers. Its chairman is Mr. Kailash Shiroya.
Citation preview
KantipurKantipur Vox Populi Vox Populi
A brief backgroundA brief background Kantipur & The Kathmandu Post were Kantipur & The Kathmandu Post were
launched in 1993launched in 1993 Saptahik also launched in 1993Saptahik also launched in 1993 Nepal launched in 2000 Nepal launched in 2000 Nari launched in 2003 Nari launched in 2003 Kantipur is the only integrated media Kantipur is the only integrated media
house in the country with KFM and KTV house in the country with KFM and KTV both of which are leaders in their both of which are leaders in their respective fields respective fields
Distribution NetworkDistribution Network
No. of distributors - No. of distributors - 200 (All Nepal)200 (All Nepal)
Retail outlets within Retail outlets within valley valley (Lalitpur, Bhaktapur, (Lalitpur, Bhaktapur, Kathmandu) – 1397Kathmandu) – 1397
Retail outlets Outside Retail outlets Outside Valley (rest Nepal) - Valley (rest Nepal) - 993993
Total Subscription Break upTotal Subscription Break upWe have over We have over 95,00095,000 subscribers and subscribers and
we are still growing we are still growing Subscribers for Various Publications
50,800
10,0006,600
4,400
8,200
0
10,000
20,000
30,000
40,000
50,000
60,000
Kantipur TKP Nepal Nari Saptahik
Kantipur DailyKantipur Daily
A Nepali language broadsheet newspaper presently with a A Nepali language broadsheet newspaper presently with a daily print run of 250,000 copies. Being the most widely daily print run of 250,000 copies. Being the most widely circulated and popular vernacular, the paper is highly circulated and popular vernacular, the paper is highly regarded for its in-depth reporting, analytical content, regarded for its in-depth reporting, analytical content, breaking news and investigative journalism. While its breaking news and investigative journalism. While its readership spans the kingdom, Kantipurreadership spans the kingdom, Kantipur constitutes the constitutes the maximum bracket of Nepali readers by reaching a cross-maximum bracket of Nepali readers by reaching a cross-section of socio-economic class (SEC A, B, C & below). It is section of socio-economic class (SEC A, B, C & below). It is not only the largest and fastest circulated newspaper in not only the largest and fastest circulated newspaper in the country but also a strong media vehicle to advertise the country but also a strong media vehicle to advertise with the most reach that results in an instant reader with the most reach that results in an instant reader response. response.
CirculationCirculation
Total Circulation = 2,50,000 copiesKathmandu Valley = 1,48,000 copiesOut side Valley = 93,000 copiesForeign Countries = 9,000 copies
9.0 readers per copy
22,50,000 readers nationwide
Readership - Readership - GeographicalGeographical
70
22.3
13.59.2
6.8
81.5
34.7
13.6
11.7 11.7
62.5
14.2
13.4
7.63.7
0
10
20
30
40
50
60
70
80
90
% R
eade
rshi
p
All Nepal KTMV RURB
Area
Comparative % Readership of Major Nepalese Dailies Nationwide
KPR
AP
GKP
Naya Patrika
SMPATRA
Readership - Social ClassReadership - Social Class
82.6
19.120.1
9.711.4
72.2
20.2
16.6
78.5
68.4
22.6
9.7 10.7
3.9
57.4
29
7.2
13.1
2.4
50.6
29.1
3.95.4
5.6
70.2
22.6
9.6
2.2 3.8
0
10
20
30
40
50
60
70
80
90
% R
ead
ersh
ip
Sec-A Sec-B Sec-C Sec- D Sec-E HW
Economic Class
Comparative % Readership of Major Nepalese Dailies across SEC
KPR
AP
GKP
Naya Patrika
SMPATRA
Readership - Age Group Readership - Age Group
70.3
22.9
11.87.9
4.1
74.7
22.6
16.2
11.3 9.7
79.4
19.8
13.29 9.1
0
10
20
30
40
50
60
70
80
% R
ead
ersh
ip
15-25yrs 26-35 yrs 36yrs+Age Group
Comparative % Readership of Major Nepalese Dailies across Age Group
KPR
AP
GKP
Naya Patrika
SMPATRA
71
21.7
15.312.2
8.2
67.9
23.3
9.93.2 4.1
0
10
20
30
40
50
60
70
80
% Readership
Male Female
Male/Female
Comparative % Readership of Major Nepalese Dailies across Male/Female
KPR
AP
GKP
Naya Patrika
SMPATRA
Readership - Readership - Male/FemaleMale/Female
Readership - Occupational Readership - Occupational GroupGroupComparative % Readership of Major Nepalese Dailies across Occupational Groups
8279.3
67.6 66.8
76.2
12
70.2
81.7
15.317.5
22.619.6 19
14.2
22.4
3
9.6
19.6
9.8 9.5 8.1 8 9.1
1.8 2.2
9.8
3.8
12
19.1
9.4
15.517.618.4
17.3
2
10.69.39.411.111.4
0
10
20
30
40
50
60
70
80
90
Occupational Groups
% R
ead
ersh
ip
KPR
AP
GKP
Naya Patrika
SMPATRA
Why your Target Audience Why your Target Audience reads Kantipur?reads Kantipur?
Breaking News Critical Analysis Wider Coverage of National &
International issues More Authentic News Higher Accessibility
Advertising AdvantageAdvertising Advantage
Kantipur offers you Wider Reach = Higher visibility High Readership = Increased target audience Large Circulation Base = Increased Opportunity Quickest Delivery = Higher response to your
advertisement All this translates to Cost effective Advertising which
means more Value for Money per insertion in Kantipur
Value Ad vs Low Cost Visibility
The Kathmandu PostThe Kathmandu Post
English language broadsheet English language broadsheet newspaper with a current print run newspaper with a current print run 50,000 copies. It is a leading 50,000 copies. It is a leading English daily and it is appreciated English daily and it is appreciated for its balanced approach in for its balanced approach in constructive journalism and light constructive journalism and light hearted content. hearted content.
The Perceptional ShiftThe Perceptional Shift
TKP has the most TKP has the most diverse contentdiverse content
It is give more VFM It is give more VFM vis-à-vis the vis-à-vis the competitioncompetition
Has far less clutterHas far less clutter Educate the client Educate the client
about the changesabout the changes Is far more credible Is far more credible
than the than the competitioncompetition
6.0 readers per 6.0 readers per copycopy
3,00,000 3,00,000
readers readers
nationwidenationwide
Readership - Readership - GeographicalGeographical
10.8
8.7
20.4
17
4.5 4.4
0
5
10
15
20
25
% R
eade
rshi
p
All Nepal KTMV RURB
Area
Comparative % Readership of English Broadsheet Dailies Pan Nepal
THT
TKP
Readership - Social ClassReadership - Social Class
20.3
16.3
10.5
8 8.1 8.27.1
4.6
1.8 2.11.2
5.4
0
5
10
15
20
25
% R
eade
rshi
p
SEC A SEC B SEC C SEC D SEC E HW
Social Class
Comparative % Readership of Leading English Dailies - SEC
THT TKP
Readership - Age Group Readership - Age Group
13.5
11.7
8.3 8.1
6.56
0
2
4
6
8
10
12
14
% R
eade
rshi
p
15-25yrs 26-35 yrs 36yrs+
Age Group
Comparative % Readership of Major English Dailies - Age Group
THT TKP
Readership - Readership - Male/FemaleMale/Female
13.5
11.3
9.4
7.3
0
2
4
6
8
10
12
14
% R
ead
ersh
ip
Male Female
Male/Female
Comparative % Readership of Leading English Dailies - Male/Female
THT
TKP
Readership - Occupational Readership - Occupational GroupGroupComparative % Readership of Leading English Dailies - Occupational
Group
48.8
21
14.2
2.6
37.2
7.3
21.3
4.8
41
1712
2
30
6
18
4
0
10
20
30
40
50
60
Occupational Group
% R
eade
rshi
p
THT TKP
Why your Target Why your Target Audience reads T K P? Audience reads T K P?
Constructive Journalistic ApproachConstructive Journalistic Approach Critical AnalysisCritical Analysis Good Mix of Light ReadGood Mix of Light Read Wider Coverage of National & Wider Coverage of National &
International IssuesInternational Issues In-depth AnalysisIn-depth Analysis
Advertising AdvantageAdvertising Advantage
Focused Approach to Target Audience
T K P offers you Great mix of Target Audience Good Platform for Advocacy Messages Penetration into Market of Tomorrow Strategic Communication option
Saptahik Saptahik
Nepalese Language weekly tabloid Nepalese Language weekly tabloid with circulation of 1,00,000 copies with circulation of 1,00,000 copies per week. It is the most popular per week. It is the most popular weekly and no one rival its weekly and no one rival its unprecedented success. It is unprecedented success. It is popular amongst all target groups. popular amongst all target groups. Everyone reads this tabloid for its Everyone reads this tabloid for its juicy tidbits.juicy tidbits.
Circulation Circulation
Total Circulation = 1,00,000 copiesTotal Circulation = 1,00,000 copies
Kathmandu Valley = 76,000 copiesKathmandu Valley = 76,000 copies
Out side Valley = 22,000 copiesOut side Valley = 22,000 copies
Foreign Countries = 2,000 copiesForeign Countries = 2,000 copies
7.0 readers per 7.0 readers per copycopy
6,30,000 6,30,000
readers readers
nationwidenationwide
Readership - Readership - GeographicalGeographical
61.6
26.3
18.6
16.8
10.59
6 5.7
63.1
27.8
22.921.8
12.3
5
9.1 9.7
60.1
16.714.3
11.8
8.6
13
2.81.8
0
10
20
30
40
50
60
70
% R
ead
ersh
ip
All Nepal KTMV RURB
Area
Comparative % Readrship of Leading Magazines of Nepal Area wise
Saptahik
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Readership - Social ClassReadership - Social Class
48.8
35.9
35.4
30.7
12.9
6.6
4.8
14.8
70.2
22.1
14.817.4
10.39.5
8.1
4.6
60.1
19.4
17
10.58.6
11.6
5.9
1.8
82.4
4.2
5.56.8
12.6
7.5
1.3
2.9
74.5
10.7
5.45.6
12.4
63.4
15.417
37.3
4.83.9
7.4 9.1
0
10
20
30
40
50
60
70
80
90
% R
ead
ersh
ip
SEC A SEC B SEC C SEC D SEC E HW
Social Class
Comparative % Readership of Leading Nepalese Magazines across Social Class
Saptahik
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Readership - Age Group Readership - Age Group
69.5
17.6
13.2
16.8
14.5
10.7
6.6
2.5
56.2
30.6
28.1
18.8
3.9
7 5.48
40.7
25.4
22.4
13.3
6.56.1
4.4
14.1
0
10
20
30
40
50
60
70
% R
ead
ersh
ip
15-25yrs 26-35 yrs 36yrs+
Age Group
Comparative % Readership of Leading Nepalese Magazines across Age Group
Saptahik
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Readership - Readership - Male/FemaleMale/Female
56.9
38.2
22.2
4.8
11 10.1
5.7 6
69.6
12.212.3
37.1
9.67.2 6.5 5.4
0
10
20
30
40
50
60
70
% R
eade
rsh
ip
Male FemaleMale/Female
Comparative % Readership of Leading Nepalese Magazines across Male/Female
Saptahik
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Why your Target Why your Target Audience reads Audience reads
Saptahik ?Saptahik ? Gossips & jibesGossips & jibes Counseling segmentCounseling segment Good Mix of Light ReadGood Mix of Light Read Covers latent hidden desires of the Covers latent hidden desires of the
readersreaders Pure EntertainmentPure Entertainment
Advertising AdvantageAdvertising Advantage
Total package Vs No competition
Saptahik offers you Great Attention grabbers Has higher shelf life Highest penetration in youths even higher than perceived favourites
Nepal Nepal
Nepalese Language weekly features Nepalese Language weekly features magazine. Has circulation of magazine. Has circulation of 36,000 copies and is growing. 36,000 copies and is growing. Covers issues of critical Covers issues of critical importance and gives in-depth importance and gives in-depth analysis of matters affecting the analysis of matters affecting the nation. It is appreciated for its nation. It is appreciated for its unbiased approach any issue.unbiased approach any issue.
Circulation Circulation
Total Circulation = 37,000 copiesTotal Circulation = 37,000 copies
Kathmandu Valley = 29,000 Kathmandu Valley = 29,000 copiescopies
Out side Valley = 7,400 copiesOut side Valley = 7,400 copies
Foreign Countries = 600 copiesForeign Countries = 600 copies
6.0 readers per 6.0 readers per copycopy
2,16,000 2,16,000
readers readers
nationwidenationwide
Readership - Readership - GeographicalGeographical
26.3
18.6
16.8
10.59
65.7
27.8
22.921.8
12.3
5
9.1 9.7
16.7
14.3
11.8
8.6
13
2.81.8
0
5
10
15
20
25
30
% R
eade
rshi
p
All Nepal KTMV RURB
Mkt Area
Comparative % Readership of Nepalese Leading Magazines
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Readership - Social ClassReadership - Social Class
35.9
35.4
30.7
12.9
6.6
4.8
14.8
22.1
14.817.4
10.39.5
8.1
4.6
19.4
17
10.5
8.6
11.6
5.9
1.84.2
5.5
6.8
12.6
7.5
1.3
2.9
10.7
5.45.6
12.4
15.417
37.3
4.83.9
7.49.1
0
5
10
15
20
25
30
35
40
% R
eade
rshi
p
SEC A SEC B SEC C SEC D SEC E HW
Mkt Segment
Comparative % Readership of Leading Nepalese Magazines - Social Group
NepalHimal
NariWave
Yuba ManchKamana
Samaya
Readership - Age Group Readership - Age Group
17.6
13.2
16.8
14.5
10.7
6.6
2.5
30.6
28.1
18.8
3.9
75.4
8
25.4
22.4
13.3
6.56.14.4
14.1
0
5
10
15
20
25
30
35
% R
eade
rshi
p
15-25yrs 26-35 yrs 36yrs+
Age Group
Comparative % Readership Leading Nepalese Magazines - Age Group
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Readership - Readership - Male/FemaleMale/Female
38.2
22.2
4.8
1110.1
5.7 6
12.212.3
37.1
9.6
7.26.5
5.4
0
5
10
15
20
25
30
35
40
% R
ead
ersh
ip
Male Female
Comparative % Readership of Leading Nepalese Magazines
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Why your Target Why your Target Audience reads Nepal?Audience reads Nepal?
In-depth AnalysisIn-depth Analysis Core content to satisfy thirst for Core content to satisfy thirst for
informationinformation Holistic view on issue of national Holistic view on issue of national
interestinterest
Advertising AdvantageAdvertising Advantage
Higher Frequency Vs Once in Blue Moon
Nepal offers you Best platform to reach decision makers Best vehicle for life style audience Reader has the capacity to buy
NariNari
Nepalese Language monthly Nepalese Language monthly magazine. It is the only magazine magazine. It is the only magazine of its kind. It is highly popular of its kind. It is highly popular amongst the its target audience. It amongst the its target audience. It virtually has no competition.virtually has no competition.
Circulation Circulation
Total Circulation = 36,000 copiesTotal Circulation = 36,000 copies
Kathmandu Valley = 31,000 copiesKathmandu Valley = 31,000 copies
Out side Valley = 4,000 copiesOut side Valley = 4,000 copies
Foreign Countries = 1,000 copiesForeign Countries = 1,000 copies
6.0 readers per 6.0 readers per copycopy
2,10,000 2,10,000
readers readers
nationwidenationwide
Readership - Readership - GeographicalGeographical
26.3
18.6
16.8
10.59
65.7
27.8
22.921.8
12.3
5
9.1 9.7
16.7
14.3
11.8
8.6
13
2.81.8
0
5
10
15
20
25
30
% R
eade
rshi
p
All Nepal KTMV RURB
Mkt Area
Comparative % Readership of Nepalese Leading Magazines
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Readership - Social ClassReadership - Social Class
35.9
35.4
30.7
12.9
6.6
4.8
14.8
22.1
14.817.4
10.39.5
8.1
4.6
19.4
17
10.5
8.6
11.6
5.9
1.84.2
5.5
6.8
12.6
7.5
1.3
2.9
10.7
5.45.6
12.4
15.417
37.3
4.83.9
7.49.1
0
5
10
15
20
25
30
35
40
% R
eade
rshi
p
SEC A SEC B SEC C SEC D SEC E HW
Mkt Segment
Comparative % Readership of Leading Nepalese Magazines - Social Group
NepalHimal
NariWave
Yuba ManchKamana
Samaya
Readership - Age Group Readership - Age Group
17.6
13.2
16.8
14.5
10.7
6.6
2.5
30.6
28.1
18.8
3.9
75.4
8
25.4
22.4
13.3
6.56.14.4
14.1
0
5
10
15
20
25
30
35
% R
eade
rshi
p
15-25yrs 26-35 yrs 36yrs+
Age Group
Comparative % Readership Leading Nepalese Magazines - Age Group
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Readership - Readership - Male/FemaleMale/Female
38.2
22.2
4.8
1110.1
5.7 6
12.212.3
37.1
9.6
7.26.5
5.4
0
5
10
15
20
25
30
35
40
% R
ead
ersh
ip
Male Female
Comparative % Readership of Leading Nepalese Magazines
Nepal
Himal
Nari
Wave
Yuba Manch
Kamana
Samaya
Why your Target Why your Target Audience reads Nari?Audience reads Nari?
Focused target audienceFocused target audience Cover women related issue in Cover women related issue in
language of the landlanguage of the land Counseling of various sorts Counseling of various sorts
Advertising AdvantageAdvertising Advantage
Focused Approach to Target Audience
Nari offers you Focused target audience Females are instrumental in purchase decisions Good vehicle for core group marketing It can be a great platform advocacy on health and
gender issues Better halves also take a peek
Ekantipur Ekantipur Ekantipur is the new avatar Ekantipur is the new avatar
of Kantipur Online. It is of Kantipur Online. It is catching up fast with the catching up fast with the net savvy and has proved net savvy and has proved to be the umbilical cord for to be the umbilical cord for the Diaspora. Speed is the the Diaspora. Speed is the essence of its popularity. essence of its popularity. The site has about 1,00,000 The site has about 1,00,000 unique visitors and almost unique visitors and almost 5 million hits per day. It is 5 million hits per day. It is diversifying content to diversifying content to bring in more visitors.bring in more visitors.
Advantage Ekantipur Advantage Ekantipur
High responseHigh response Ad response can be Ad response can be
tracked tracked Everyone uses it, Everyone uses it,
thus the cost per thus the cost per reach is really reach is really minimalminimal
Popularity amongst Popularity amongst youth youth
Great platform to Great platform to target NRN target NRN
Kantipur TelevisionKantipur Television
Started operation in 2003. Turned Started operation in 2003. Turned into a satellite channel in 2006. Has into a satellite channel in 2006. Has highest viewer ship amongst private highest viewer ship amongst private television channels. News and television channels. News and current affairs program being its current affairs program being its positive points. positive points.
Advantage KTV Advantage KTV
Global reachGlobal reach High penetration High penetration Interactive Interactive
programsprograms Highest viewer ship Highest viewer ship
for any channel in for any channel in the countrythe country
Variety of contentVariety of content
Kantipur FMKantipur FM
Started operation 1996 and became Started operation 1996 and became an independent radio station in 1998. an independent radio station in 1998. It has redefined the radio scene of It has redefined the radio scene of the nation. It has highest listener the nation. It has highest listener ship in KTMV and Eastern region. It ship in KTMV and Eastern region. It is a great community medium. is a great community medium.
Advantage KFM Advantage KFM
Cheap medium for Cheap medium for advertisingadvertising
More value for More value for moneymoney
Higher reachHigher reach Great medium for Great medium for
community based community based advocacy messagesadvocacy messages
Higher degree of Higher degree of interactivityinteractivity
Let us be partners in forging Let us be partners in forging better better
BUSINESS RELATIONSHIPBUSINESS RELATIONSHIP
![k]o kbfy{x¿df kfgL km]l/ nf]slk|o · Gyan Jyoti Kendra, 49 Lane Road, Chichester, NH 03258, Email : aksharica.communication@gmail.com, Website : , Editor : Rajesh Koirala, Co-ordinator](https://img.pdfslide.net/doc/110x75/5f0dc2bc7e708231d43bf3db/ko-kbfyxdf-kfgl-kml-nfslko-gyan-jyoti-kendra-49-lane-road-chichester.jpg)
