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1 | Page  Chapter 1: Profile of Organization Introduction: After the success of people's movement, new constitution (Nepal's constitution 2047) has guaranteed the press freedom and right to information to the people. It was widely praised. Wide impact of this  provision has been seen to the media sector. Political and other sectors have also been benefited by this freedom. This provision encouraged the media sector luring huge investment in media. Media became  professional and it was accepted as the industry of the country. Political  parties became free and Political activities sped up. Kantipur and The Kathmandu Post, the first broad sheet national dailies from private sector were published in 2049 Falgun 7th with ambitious investment of more than Rs.30 million (3 crore ). Kantipur Nepal is a  private owned newspaper in Nepal. Kantipur Publications Pvt. Ltd. owns the Kantipur Nepali newspaper. This newspaper is one of the most admired daily broadsheets of Nepali dialect in the country. Kantipur is  published in the Nepali language. This newspaper is published at the same time from four places in Nepal viz. Biratnagar, Kathmandu, Bharatpur and Nepalgunj. Kantipur have its weekly publication from Doha, Qatar but not simultaneously. The circulation of Kantipur Nepal is about 250,000 copies per day. According to the figures it is the one of the most extensively circulated local news papers of Nepal. Kan tipur is widely considered to b e pro - World Bank and pro-Indian. In the year 1993, Kantipur was launched along with another newspaper The Kathmandu Post. There two  broadsheets happened to be the first private daily broadsheets of the country of Nepal. The Kantipur was successful in attracting the attention of the readers very quickly and the approach of the newspaper made it v ery popular in short time. The Nepalese newspapers in common provide the information on a  broad assortment of local issues and also cover topics on celebrities. Media survey found that Kantipur is most widely read (49.7%) newspaper in Nepal. Annapurna Post is second (8.7%). Source: www.panossouthasia.org

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Chapter 1: Profile of Organization

Introduction:

After the success of people's movement, new constitution (Nepal'sconstitution 2047) has guaranteed the press freedom and right to

information to the people. It was widely praised. Wide impact of this  provision has been seen to the media sector. Political and other sectors

have also been benefited by this freedom. This provision encouraged themedia sector luring huge investment in media. Media became

 professional and it was accepted as the industry of the country. Political  parties became free and Political activities sped up.

Kantipur and The Kathmandu Post, the first broad sheet national dailies

from private sector were published in 2049 Falgun 7th with ambitiousinvestment of more than Rs.30 million (3 crore ). Kantipur Nepal is a private owned newspaper in Nepal. Kantipur Publications Pvt. Ltd. owns

the Kantipur Nepali newspaper. This newspaper is one of the mostadmired daily broadsheets of Nepali dialect in the country. Kantipur is

  published in the Nepali language. This newspaper is published at thesame time from four places in Nepal viz. Biratnagar, Kathmandu,Bharatpur and Nepalgunj. Kantipur have its weekly publication from

Doha, Qatar but not simultaneously.

The circulation of Kantipur Nepal is about 250,000 copies per day.According to the figures it is the one of the most extensively circulated

local newspapers of Nepal. Kantipur is widely considered to be pro -World Bank and pro-Indian. In the year 1993, Kantipur was launchedalong with another newspaper The Kathmandu Post. There two  broadsheets happened to be the first private daily broadsheets of the

country of Nepal.

The Kantipur was successful in attracting the attention of the readers very

quickly and the approach of the newspaper made it v ery popular in shorttime. The Nepalese newspapers in common provide the information on a broad assortment of local issues and also cover topics on celebrities.

Media survey found that Kantipur is most widely read (49.7%)

newspaper in Nepal. Annapurna Post is second (8.7%). Source:

www.panossouthasia.org

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Slogan : Your Right to Information

Publisher : Kantipur Publications

Established : Falgun 7th,2049

Founder : Shyam Goenka

C/MD : Kailash Sirohiya

Directors : Swastika Sirohiya

Rameshwor Thapa

Editors : Sudhir Sharma (Kantipur)

: Akhileshwor Upadhya (The Kathmandu

 post)

: Subash Dhakhal (Saptahik&Nari)

: Prashant Aryal(Nepal Weekly)

Headquarters : Kantipur Complex, Subidhanagar 

Kathmandu, Nepal

Official website : www.ekantipur.com

Kantipur Products:

Kantipur Daily:

Most widely circulated Nepali Daily Broadsheet with largest readership

in Nepal. Daily Circulation Figure: 250,000 copies.

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The Kathmandu Post:

The only all color English Daily. Daily Circulation Figure: 70,000 copies.

 Nari:First monthly women magazine with highest readership and is popular for 

its' diversified section which includes, health, beauty, interiors, art,

literature, lifestyle glamour and social elements. Monthly Circulation

Figure: 45,000

Saptahik:

Entertainment based family weekly tabloid. Weekly Circulation Figure:

120,000 copies

 Nepal weekly:

Country's fastest growing socio-political newsmagazine especially

famous for acute political reporting and analysis. Weekly Circulation

Figure: 37,000 copies

Ekantipur:

Official website of Kantipur Publications

Mission:

Kantipur has deep-seated belief in democracy and freedom of press for 

the positive change in society. It is committed to provide true picture of news and analytical reviews to the Nepalese society. Being the market

leader the organization has the added responsibility to affirm

 professionalism in disseminating true information.

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Organizational Chart:

C/MD

Kailash Sirohiya 

Director

Swastika Sirohiya

Director

Rameshwor Thapa

Press Dispatch

Corporate Head

MarketingIT CirculationPapers Account Administration

kantipur

SalesDistributionSaptahik

consumer

Nepal

customers

Nari

E-kantipur

The Kathmandu post

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OPERATION STRUCTURE:

News collection

Articles collection

Advertising collection

Desk(compilation)

Layout section

Press

Dispatch

Distribution

Agencies Drop points

Customers / readers

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Chapter 2: Profile of the Department Trained in

Responsibility for getting the newspaper from the press to the reader falls

to the distribution division. Agencies buy copies of the newspaper at a

discount and deliver them, through stationery shops and individual

hawkers. The circulation department draws the routes that carriers follow.

This department is also responsible for rack sales, newspapers that go into

coin-operated dispensers. The circulation department maintains

subscribers' billing records, stops and starts deliveries upon request, and

uses service runners to deliver missing papers. Because of a newspaper's

circulation, the number of people who receive the paper has a substantial

impact on its advertising rates, so the circulation department is very

important in publication house.

It participate in the development and implement of single copy operation,

sales plans and budget Manages single copy agreements, negotiate

contract proposals and communicate with Agencies. The department

interact in a positive , enthusiastic and professional manner with readers,

  potentials readers, agencies, retail counters, the general public, vendorsand other necessary business contacts with including other newspapers

and related industries which are external factors where as it interact in a

  positive, enthusiastic and professional manner with systems, rack 

maintenance, production, packaging, transportation, single copy staffers,

marketing , news, advertising, and other internal depart ments as required.

Circulation department determine the needs of assigned distribution areas

in order to grow sales/circulation, this can be achieved through market

tours , communication with agencies and retail stores(stationery) andnumerous other methods like securing news rack locations, retails

locations, and other avenues to distribute and sell products. The

department has knowledge of different geographic locations. It sells and

distributes multiple products published by the publication house. It can

oversee night operation as necessary . 

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y  Management of supply/sales figures based on internal budgets;

y  Working with distributors on the day-to-day running of the

 portfolio;

y  Drive circulation growth through sound trade marketing plans;

y  Liaising with the production department to ensure transition of magazines from printer to newsstand;

y  Updating various weekly and monthly internal reports  

y  Implement sales strategies

y  Has bottom-line accountability for newspaper sales and

distribution.

y  Plans and implements cost- effective marketing campaigns that

grow circulation volume and increase market penetration.

y  Works with publisher or manager, providing timely circulation

information.y  Oversees day-to-day operations of circulation department. Involves

  preparing and implementing budgets that support circulationmarketing while keeping expenses at or below budgeted levels.

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Chapter 3 :

Layout of the Department and tools used

Facility Layout: Circulations

Senior Executive

Circulation

Customer Care Centre

Senior Manager

Circulation  

Department Head

Cash Counter

Coordination Centre

DME 

Cycle boy

Hookers

E  n t   e r 

 

Senior Executive

Circulation

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Tools :

Policy/programs

y  Corporate marketing team

y  Retail marketing

y  Hawkers

y  DME based marketing

y  Schemes based promotion

Device/programs:

y  Circul module

y  Computers with networking

y  Paper based reporting

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Chapter 4: Operations

Circulation Process Flow chart

Agency Sales team

Paper Order

Entry of bills & Subscriber Database

Total Print Order to Press

Paper dispatch

Agency Drop Points

Hawkers

Readers

Stationaries

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Chapter 5 SWOT Analysis:

Strength:

y  Strong brand recognition

y  Adequate resources- financial and

infrastructure

y  Customers top priority

y  Multiple media tools

y  Competent and huge human resource

y  Strong national and international

backup

Weakness:

y  Conservative and autocratic

decision making

y  Over experience/ monotonus

tendency

y  Lower competitor orientation

y  Family like business

y  Less coordinated departments

y  Unbalanced quantity in different

publication

y More advertorial than informative

(60/40)

Opportunities: 

y Penetrated market

y Expand geographically

y Can utilize goodwill in multiple

business

y Expand market in multiple segment

like: business/economy, online edition,

education 

Threats:

y Other media houses rowing

rapidly

y Dynamism required in product

life cycle stage

y Market is rapidly grabbed by

other media especially in English

paper

y Strengths and quality of 

news/article are comparatively

lowered

y May loose reader due to higher

coverage of ads. 

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Conclusion:This report is based on the internship that is required in partial

fulfillment of MBA and the internship was done in Kantipur 

Publications Pvt Ltd, Subidhanagar, Kathmandu. The report basically

focuses on the activities of circulation (sales and distribution)

department. The general objective of th is study is to get the better 

understanding of the working environment of Kantipur Publications

Pvt Ltd, circulation department. It tries to assess the role of sales and

distribution in the newspaper industry.

The main reason for which the internee had selected Kantipur 

Publications is to know about the working condition and systems of 

the paper industry in Nepal¶s largest and most recognized media

house. The prime objective is to obtain the professional experience by

exposing to the organization culture and implementing the knowledge

that has been learnt.

In the course of the internship, the internee visited different areas and

locations to promote the sales skim and to find out the distribution

channels that reach to the final consumers (readers).

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Bibliography:

y  Internet

y  Internal organization source

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Annexure A

Form 1: µPersonal Pr ofile¶ in Log Book 

Personal Pr ofile (Details of Student)

Name : Sudeep Khanal

Registration Number : 560934913 

  Address :Gongabu ,Kathmandu

Tel :014365232

Fax :014470178

Email : sudeepkhanal @hotmail.com

Training Outline :

I had done internship  in circulation department of Kantipur Publications Pvt. Ltd. and able to 

gain precious knowledge aboutpaper distr ibution and sales trend in paper industr ies.

Note: Affix a recent passport-sized photograph:

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Annexure B

Form 2: µRecord of Training Pr ogress¶ in Log Book 

Record of Training Pr ogress

Date to Start Training:

Department I: Circulation Department

Starting date:7th

Sept ,2010

Ending date:6th

Nov ,2010

Details of any referrals and recovery

Department II:

Starting date:

Ending date:

Details of any referrals and recovery

Department III:

Starting date:

Ending date:

Details of any referrals and recovery

Department IV:

Starting date:

Ending date:

Details of any referrals and recovery

External Examiner Signature:

Date:

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Annexure C

Form 3: µLog Book Format¶

Log Book 

Title and brief description :

Student¶s signature confirming acceptance of Training :

Date of acceptance : 2010-09-07

Details of any referral and recovery if appropriate :

Date of completion and submission :2010-11-06

Date: 2010-11-06

Signature of LC Faculty

Following Format must be followed in the Training Log Book on every page during the

training:

Datetime

Department Area of work in

department

Details of duties

Performed

 Additional Achievement

Supervisor µs signature

remarks

2010-

2010

Circulation Sales

&distribution

Determining

the needs of 

assigned

distribution

areas in

order to

increase

sales

/circulation

Knowledge

about

publication

,sales

,distribution

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Annexure D

Form 5: Declaration by Student (in Training Report)

Pr o-forma for Declaration by the Student

I, Sudeep Khanal , hereby declare that the µTraining Report¶ submitted in partial fulfillment

of the requirements for the MBA course of Sikkim Manipal University, India, is my original

work and not submitted for the award of any other degree, diploma, fellowship, or for any

 publications.

Place: Maitidevi ,Kathmandu Name of Student: Sudeep Khanal

Date: 2011-02-04 Reg. No: 560934913 

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Annexure E

Form 6: Certification by the Examiner (in Training Report)

Pr o-forma for Certification by the Examiner 

The µInternship Report¶ of Sudeep Khanal ,on Circulation Departmentof Kantipur Publications Pvt. Ltd. , is approved and is acceptable in

quality and form.

Internal Examiner External Examiner 

(Name and Designation) (Name and Designation)

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Annexure F 

Form 7: Certification by the Learning Centre Faculty/Head (in Training Report

Pro-forma for Certification by the Learning Centre Faculty/Head

This is to certify that the µTraining Report¶ has been submitted in partial

fulfillment of the requirements for the MBA of Sikkim Manipal

University, by Sudeep Khanal with enrolment number 560934913 and

has performed the Internship under my supervision and guidance and that

no part of this report has been submitted for the award of any other 

Degree, Diploma, or Fellowship and that the work has not been published

in any Journal or Magazine.

Certified

(Signature & Name of the LC Faculty and Designation)

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Annexure 1

Form A: µInternship: Per formance Appraisal Form¶ (OJT: PAF)

Name of Student : Sudeep KhanalRegistration Number : 560934913 

Name of the Learning Center and Code : 01537 

Name of the Organisation :Kantipur Publications Pvt.ltd  

Name of Department : Circulation 

Period : from:7 thSept,2010 to:6 thNov2010 

(award 10 marks in each section)

i) GROOMING Dress Up

Immaculate Appearance, Clean uniform, Well groomed hair, clean nails & hands

Smart appearance, Crisp uniform, acceptable hair, clean nails and hands

Well presented, clean uniform, acceptable hair, clean nails and hand 

Untidy hair, creased ill kept uniform, hands not clean at all times

Dirty/ disheveled, long unkempt hair, dirty hands and long hair 

ii) ATTENDANCE /PUNCTUALITY (_______days present out of_______days)

On time, well prepared, ready to commence task, attendance 100%

On time, Lacks some preparation but copes well, attendance between 99 -90%

On time, some organized aspects ± just copes, attendance between 89-80%

Occasionally late, disorganized approach, attendance between 79-69%

Frequently late, not prepared, frequently absent without excuse

iii) COMMUNICATION SKILLS 

Very confident, demonstrates outstanding confidence & ability both spoken/written

Confident, delivers information

Communicates adequately, but lacks depth and confidence

Hesitant, lacks confidence in spoken/written communication

Very inanimate, unable to express in spoken or written word.

iv) ATTITUDE TO CUSTOMERS/COLLEAGUES 

Outstanding rapport with Customers/cilents and colleagues

Polite, considerate and firm, well liked 

Gets on well with most colleagues, handles cilients/customer well 

Slow to mix, weak manners, is distant, is insensitive to customer needs

Does not mix and relate well with customer and colleagues

v) ATTITUDE TO SUPERVISION 

Very co-operative, acts on constructive criticism

Readily accepts criticism and is noticeably willing to assist others

 Accepts criticism, but does not necessarily act on it 

Takes criticism very personally, broods on it 

Persistently disregards criticism and does own way 

vi) INTIATIVE & MOTIVATION 

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Very effective in analyzing situations and resourceful in solving problems. Demonstrates ambition to

achieve progressively 

Shows ready appreciation and willingness to tackle problems.

Positively seeks to improve knowledge and performance

Usually grasps points correctly. Shows interest in all work undertaken

Slow on the uptake. Is interested only in areas of work preferred 

Rarely grasps points correctly. Lacks drive and commitment 

vii) RELIABILITY & COMPREHENSION 

Is totally trust worthy in any working situation.

Understands in detail, why and how the job is done

Can be depended upon to identify work requirements and willing t o complete them.

Readily appreciates, how and why the job is done

Gets on with the job in hand. Comprehends, but doesn¶t fully understand work in hand 

Cannot be relied upon to work without supervision

Comprehends only after constant explanation

Requires constant supervision.

Lacks any comprehension.

viii) RESPONSIBILITY 

 Actively seeks responsibility at all times

Very willing to accept responsibility 

 Accepts responsibility as it comes

Inclined to refer matters upwards rather than make own decision

 Avoids taking responsibility 

ix) QUALITY OF WORK 

Exceptionally good, accurate in work, very through-usually unaided 

Maintains a high standard of quality 

Generally good quality with some assistance

Performance is uneven

Inaccurate and s low at work 

 x) QUANTITY OF WORK 

Outstanding in output of work 

Gets through a great deal 

Output satisfactory 

Does rather less than expected 

Output regularly insufficient 

TOTAL (out of 100)

Name of Appraiser : Sunil Vasistha Signature

Designation of Appraiser: Senior Manager Date

Signature of Student: Date

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