for Marketing Audits

All campaigns running fine? If yes then how are you so sure?

What is your marketing budget? How much if it is going down the drain?

How many agencies do you work with? How do you track what they do?

How many BT L and OOH campaigns do you run?

Are they really running like it should, for sure?

You know this, but this?

No common platform for monitoring all campaigns

New mediums of marketing keep coming up

Variety of agencies and vendors

involved in handling different marketing

campaigns

Challenges

Geographical challenges in auditing BT L and OOH campaigns

Lack of accountability

Challenges

Challenges

Pre-Campaign data management

• Create Campaign with date, time and location specifications.

• Assign agency.

• Assign vendor.

• Upload creatives and data.

• Create checklists for

agencies and vendors.

• Set early reminders for follow-ups with agencies and vendors before the campaign star ts.

Audit on-going campaigns

• Photos of BT L campaigns (events) with timestamp and location details.

• Photos of OOH campaigns (hoarding) with timestamp and location details.

• Run, monitor and optimise online campaigns

• Measure engagement and performance

• Manage payments with supporting proof

Post campaign analytics

• ROI based analytics based on

marketing expenditures and sales performance

Post campaign analytics

Thank you