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This presentation was given by Kristi Trevarrow of Downtown Rochester at the Heritage Ohio Engaging Retailers Workshop on March 9, 2011 in Defiance, Ohio.
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Keep It TogetherKeep It TogetherRetaining Businesses in Your District
- Jerry Maguire
“Help me, help you”
Retention For All BusinessesRetention For All Businesses
The Hands-On ApproachTeach To FishShow Me The MoneyGet SocialThings That Happen When I Miss An
Organization Committee Meeting
The Hands-On The Hands-On ApproachApproach
The Hands-On ApproachThe Hands-On Approach
Let’s Talk Shoes
The Hands-On ApproachThe Hands-On Approach
Merchant Forum Meetings
Held the last Wednesday evening of every month
Downtown UpdateQuick Hit TopicNetworkingEvent ToolkitFree Pizza & Cash Bar
The Hands-On ApproachThe Hands-On Approach
Merchant Forum Quick-Hit Topics
Social MediaGrouponMarketing on a ShoestringCross Marketing BrainstormingShow & TellMeet & Greet New BusinessesSpeed Dating
The Hands-On ApproachThe Hands-On Approach
The Hands-On ApproachThe Hands-On Approach
The Hands-On ApproachThe Hands-On Approach
Store Makeover Project
Inspired by reality TV makeover showsDesigned to assist businesses “on the
edge”Free to business to participate60-90 day project
The Hands-On ApproachThe Hands-On Approach
Store Makeover Project Overview
Evaluation by customer volunteersBusiness owner wish listDevelop the planRecruit expertsDocument for webisodes
Teach to Teach to FishFish
Teach to FishTeach to Fish
Speaker Series
In response to workshop requestsClassroom style formatTopics selected by merchantsHeld 4x per year
Teach to FishTeach to Fish
Speaker Series
How To Grow Your Business
DisplaysCustomer ServiceSocial MediaMedia Buying
Teach to FishTeach to Fish
Teach to FishTeach to Fish
Secret Shopper Program
To identify business strengths and opportunities for improvement
Volunteer basisAvailable to retail, restaurant and service
businessesCost to our organization - $25.00
Downtown Gift Certificate
Teach to FishTeach to Fish
How Secret Shopper Works
Recruit businessesRecruit volunteersDistribute Secret Shopper KitsTabulate completed Secret Shopper
surveysForward results to businesses
Teach to FishTeach to Fish
Secret Shopper - Retail
Teach to FishTeach to Fish
Secret Shopper - Restaurant
Teach to FishTeach to Fish
Secret Shopper – Service
Teach to FishTeach to Fish
Teach to FishTeach to Fish
Secret Shopper Stats
Conducted 2x per year - Spring & FallApproximately 20 businesses each round80% of all participating businesses
continue to request Secret Shoppers
Show Me Show Me The MoneyThe Money
Show Me The MoneyShow Me The Money
Why Co-op Advertising?
Leverage advertising budgetAccessibility to all forms of advertisingOpportunity to tap new marketsIncrease exposure for your downtownTeach your merchants to fish
Show Me The MoneyShow Me The Money
Show Me The MoneyShow Me The Money
Show Me The Money
Downtown Magazine
A cleverly disguised advertising piece
Complete control of message
Great vehicle to build your image
Extended shelf life compared to all other forms of advertising
Show Me The MoneyShow Me The Money
Show Me The MoneyShow Me The Money
Business to Business Expo
Opportunity for businesses to get to know each other
Great venue for public to experience the downtown’s diverse business mix
High exposure, low investment
Show Me The MoneyShow Me The Money
The Results:
Every vendor made new contacts or sold products
100% would participate in future expos
We are hosting the next expo in October
Get Get SocialSocial
Get SocialGet Social
Why Facebook?
More than 500 million active users50% of active users log on to Facebook
dailyAverage user has 130 friendsPeople spend over 700 billion minutes per
month on Facebook
Get SocialGet Social
Why Facebook?
Average user is connected to 80 community pages, groups & events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content are shared each month
Get SocialGet Social
Downtown Rochester Statistics
8500 usersPost twice daily, five days per week28% of our users are 13-24Average monthly post views – 420,000
Get SocialGet Social
Get SocialGet Social
Promote Your Businesses
Get SocialGet Social
Events
Get SocialGet Social
Media Coverage
Get SocialGet Social
Make The Ordinary Extraordinary
Get SocialGet Social
Everybody Loves A Contest!
Get SocialGet Social
December Traffic Statistics
Things That Happen Things That Happen When I Miss An When I Miss An Organization Organization
Committee MeetingCommittee Meeting
Things That Happen…Things That Happen…
Koffee With Kristi
Started as a “drop in” coffee date the first Friday of every month
Did not end wellGood concept, but needed some work
Things That Happen…Things That Happen…
Koffee With Kristi 2.0
Held 4x per year, early morning
Workshop Format on specific topic
Topics Include:◦Intro to Facebook◦Intro to Twitter◦10 Marketing Ideas for
Under $100
Things That Happen…Things That Happen…
Facebook Friday
One-on-One merchant consultationsSet up business pagesOffer tips on existing pagesHeld 1x per month, year round
Things That Happen…Things That Happen…
Facebook Friday Results
Over 140 downtown businesses actively using Facebook
Cost-effective way to market
Businesses are marketing downtown
Things That Happen…Things That Happen…
Marketing Monday
Hour-long on site marketing consultationBrainstorm no/low cost marketing ideasGoal: To leave the business with at least
one solid idea they can take action on immediately
Retention For All BusinessesRetention For All Businesses
The Hands-On ApproachTeach To FishShow Me The MoneyGet SocialThings That Happen When I Miss An
Organization Committee Meeting
Contact InfoContact Info
Kristi Trevarrow, Executive DirectorRochester [email protected]/KristiTrevarrowwww.twitter.com/KristiTrevarrow
