Keolis - Netexplo digital mobility observatory

Mobility in the digital age: challenges and perspectives

KEOLISJ-P. Farandou, E. Chareyron

NETEXPLOT. Happe, B. Cathelat

12January2016

2 Mobility in the digital age: challenges and perspectives

KEOSCOPIE: MOBILITY AND LIFESTYLE OBSERVATORY An essential part of Keolis’ DNA is listening to and understanding citizens’ transport needs across localities

Challenging conventional thinking and preconceived ideas

Better understanding mobility behaviours and developmentstoday, and tomorrow

Observing the real world to design customised mobility policies,in tune with citizens’ expectations


THINK LIKE A DIGITAL PASSENGER

Simplify citizens’ day-to-day mobility Digital transforms public transport into a

"user-centric" profession

Hyper-personalisation of mobility vs. mass transit

Decode new digital mobility uses

Our mission Help cities integrate digital in the development of everyday mobility


THE KEOLIS–NETEXPLO PARTNERSHIPThe combination of 2 expertises supporting a unique long-term vision

Insight into future cities and mobility

developments

Insight into future digital use and its impact on society

Strengthening Keolis’

Digital DNA

Meeting the challenges of Smart Cities

Fostering R&D for passenger

benefit


3 ANSWERS TO TOMORROW’S DIGITAL MOBILITY

Individual mobility vs.

mass transit

1The quest for urban

well being in Smart Cities

2Incorporating diversity

and vulnerable populations

3

Mobility in the digital age: challenges and perspectives6

WHY A KEOLIS & NETEXPLO PARTNERSHIP?


NETEXPLO ACADEMIC NETWORK MEMBERS

MASA INAKAGE

BENLEONG

JULIENLEVY

RAJEEVSREENIVASAN

ENRIQUEDANS

IANMONROE

MONZENTZEN

STEVEMOYLE

MAYSENGENDO

YOUNGCHULSUNG

JULIAPRIOR

PIERREBALLOFFET DAMIEN

VAN ACHTER

LEONARDOBONANNI

MICHALEITAN

AMITASINGH

PEDROPINEDA WALLACE

CHICONA

MARCELOPIMENTA


EXAMPLES OF SELECTED INNOVATIONS Since the creation of Netexplo in 2007

284 million active users monthly




EXAMPLES OF SELECTED INNOVATIONSSince the creation of Netexplo in 2007

18 million clients30 billion Euros

Augmented Reality translation app

Drawing inspiration from Shazam in the diagnosis of Parkinson's Disease


NEW USESTo meet new challenges

Drawing inspiration from Shazam to diagnose car engine problems


NEW USESTo meet new challenges


MOBILITY: A DIGITAL INNOVATION ARENA Transforming our daily lives

Be My Eyes: helping the blind by "lending" your eyes to describe a situation


Understanding future needs and uses in order to prepare for tomorrow THE DIGITAL MOBILITY OBSERVATORY

A shared conviction and commitment Putting travellers at the heart of digital mobility

optimisation strategies

Vital for KEOLIS in a changing environment...

…to propose the innovative and

useful services of tomorrow


4 SEASONS OF KEOSCOPIE SINCE 2007The key lessons to be learned (focused on french trends)

Daily commute is no longer the major part of public transportation journeys

Increase of occasional customers & visitors

Fragmentation of travellers + diversity of passengers profiles

A majority of hidden vulnerabilities : more than two-thirds of travellers in a vulnerable situation during their journeys


Revealed by Keoscopie studies7 SOCIOLOGICAL TRENDS

The demand for simplicity

The expectation of transparent and truthful information

Always live: speed and

instantaneity

The obligation of results:

insistence on "fruition"

The step-by-step experience:

Keolis customer coaching

At home everywhere

The obsession with

re-humanisation


12 MONTHS IN THE MAKING: FROM RESEARCH, TO COLLABORATIVE DEVELOPMENT An exemplary application of the Netexplo marketing innovation process

EXPLOLAB A global observatory of digital technology innovations

…filtered by life and activity

sector …translated in terms of use

…shortlisted according to

socio-professional

goals

…final selection based on

benefits of citizens’

acceptance

…for business applications


EXPLOLABA selection of 167 innovations over two months

VeniamCity buses act as Wi-Fi Hot Spots for the benefit of passengers, pedestrians and motorists.(Porto/Silicon Valley)

ConnexxionOV-chipkaartUnique, multimodal, national travel card (Netherlands). Payment "a posteriori" based on distance travelled.

CityZenThe city of Amsterdam captures, processes and makes data available, allowing citizens to contribute to the development of solutions for tomorrow’s city.

KAPPOCyclists in Santiago, Chile transmit their bike mobility data, helping make their city a smart city.


EXPLOLABA selection of 167 innovations over two months

Map KiberaCollaborative mapping of a neighbourhood or town, created and updated by its inhabitants.

Nectar&PulseChoose your "soul mate" and discover his or her city guide and insider tips!

iButterflyReach your destination in a fun way:"Follow the digital butterfly to arrive safe and sound at your destination".

MindMeldAccording to your geolocation, view potentially interesting information before you even think of it...


EXPLOLABA shortlist of innovations in line with Keolis objectives

Worked on by Keolis subsidiary employees

And a "Creative Camp"

Sur 6 semaines

Incorporation of the 7 sociological trends revealed by Keoscopie

studies XThe obligation

of results: insistence on

"fruition"

Always live: speed and

instantaneity

The obsession with re-humanisation

The expectation of transparent and truthful information

The demand for simplicity

At home everywhere

The step-by-step experience:

Keolis customer coaching


EXPLOLAB RESULTS

Examination of technological innovations

7 Keoscopie sociological

trends

Keolis vision of 4 priority trendsto discover today

X


NEXT STEP: SOCIOLABPRO

TOTYPIN

G

& KEO

LIS BETA TESTING

22 digital services

15 digital developments

retained

4 priority scenarios scripted

An on-going study3 000, one and a half hour interviews to test these

digital mobility servicesand assess citizens' expectations and perceived benefits

RESULTS DUE SPRING 2016


Intuitive, user-friendly applications, accessible to all KEOLIS SMART MOVES

PROFILED MOBILITY Hyper-simplification of travel

Thierry

REAL TIME MOBILITY Tailored to the individual

Léa

IMMERSIVE MOBILITY At home everywhere

Kate

HUMANISED MOBILITY Community collaboration & support

FrédéricTim Marion Patrick Clara

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An active and varied lifestyleRegular, scheduled travel habitsNot high-tech savvy, needs simplification Open to sharing personal information and preferential habits


Hyper-simplification of travelTHIERRY: PROFILED MOBILITY

Traveller profile

Social need

Keolis philosophy

Need for guidance for everyone, everywhere, all the time Psychological comfort: worry-free travel

No digital divide: hyper-simplification of travel for all, not just GEEKs Presence of "low-tech" solutions User-friendly, intuitive applications, accessible to all


THIERRY: PROFILED MOBILITYInspirational use of technology

Authorise detection for better service

Authorise identification

for better service

PHYSICAL COOKIE (Finland)A pocket mini-tag (cookie) lets a place recognise me and provide me with information or offers

SHOPKICKA public space greets me as I pass nearby and provides me with information

UNIQUL (Finland)Facial recognition of passers-by> identification> and personalised service according to profile+ automatic payment


THIERRY: PROFILED MOBILITYA combination of digital uses

Address BookShared

preferred places

Geolocation Health tipsCoaching

Detailed self-profiling

Augmented Reality on

smartphoneCommunicative

environment


Serene Mobility

27

"Guided from door to door, I travel worry-freeand always arrive, on time, at the right destination"



LEA: REAL TIME MOBILITY Tailored personalisation

"Free spirited" lifestyle: ultra-mobile, fast & impatient Multiple, irregular and improvised journeys Uses a variety of transport modes "Digital fan" Sensitive to personal data protection

Traveller profile

Social need

Keolis philosophy

Need for personal flexibility: support for the most mobile citizens Expectation of tailored personalisation Continuous updates and real time adaptation

Individualised mobility according to traveller’s needs and knowledge Profiled living environment, travel habits, priorities (speed, comfort, safety),

service preferences Ethic of consented, collaborative and selected profiling, in exchange for

the benefits of a personalised service


LEA: REAL TIME MOBILITY A combination of digital uses

Digital diary shared in real

time Geolocation "Help" button

Occasional self-profiling at own initiative


smartphone

Video CallingAssistance and

support


My City Step By Step

31

"I can improvise my life minute by minute according to my mood, my desires, my constraints, my trips

are always readjusted in real time"



KATE & TIM: IMMERSIVE MOBILITY At home everywhere

Occasional clients and discovery through mobility: foreign travellers not familiar with the area, in this case a couple of tourists

Open to multimodality according to their constraints (weather, children, etc.)

Curious about local life and discovering authentic experiences

Traveller profile

Social need

Keolis philosophy

Need for personalised discoveryWorry-free, time-optimised travelGuidance according to tastes and interests Experience the city like a local

Propose a different experience to occasional customers:"Move around the city like a local"

Choice of mobility options, virtual guidance based on the habits of locals with similar tastes


KATE & TIM: IMMERSIVE MOBILITY Inspirational technology uses

At home everywhere

and independent

At home everywhere

coached by a local

LOCAL APP My smartphone automatically downloads, in real time, information and apps pertaining to a neighbourhood or town I’m arriving in or passing through

WORLD LENSUse your smartphone camera to scan foreign text and the app displays the image in YOUR local language using Augmented Reality

"SCOUTED" Discover a neighbourhood or town by "following" one of its inhabitants... Krys or Tom or Nathalie or Vincent or Karim

Understand all languages


KATE & TIM: IMMERSIVE MOBILITY A combination of digital uses

Translation in Augmented

Reality Geolocation

Visit as a Peer to Peer

Follower

Virtual pre-visit using

"Google Street" + 3D map


smartphone

Peer to Peer activity tips by neighbourhood


36

"We spent the weekend like native Bordelais, thanks to tips from locals with similar tastes to us"



HUMANISED MOBILITY From collaboration to mutual aid

Travellers, in all their diversity Citizens in difficulty or with specific requirements Citizens sensitive to collaboration, ready to lend a hand

Traveller profile

Social need

Keolis philosophy

Need for personalisation of information Need for humanisation of help and support Never feel lost, alone or uninformed

Need for a continuous relational link in digital mobility to provide reassurance

No detachment, dehumanisation or digital divide Build a community of travellers and encourage collaboration and

mutual support Mobility social co-marketing


HUMANISED MOBILITY Inspirational technology uses

Collaborative community

for data collection,

sharing and benefits

AXS MAP Disabled people or their friends map accessibility of urban sites according to their own experience

Know where to get help

SONAR ME (USA)Geolocation for better service+ Unlimited geo-tagging of contacts or customer service agents

Continental e.HORIZON (USA)Vehicles (voluntary or public) collect data (traffic, roadwork, accidents, weather...), updating a real-time shared database for on-board navigation systems and smartphones

GIFF GAFF A community of volunteers act as "ambassadors", providing information and advice


HUMANISED MOBILITY A combination of digital uses

Social networkFacebookTwitter

Geolocation Passenger Ambassadors

"Pilot" passengers, Peer to peer

alerts


smartphone

Help servicePeer to Peer

online advice


You Can Count On Them

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"Never lost, never alone, we can always count on the Keolis community"



NEXT STEPS FOR THE KEOLIS-NETEXPLO OBSERVATORY

Presentation of results in Spring 2016

National and Regional trends

SOCIOLAB


Smart City for Smart PeopleKeolis’ vision of the digital city

Placing people at the centre of everything

For all profiles and localities

Intelligent mobility created FOR and WITH citizens

Smart Moves

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Keolis - Netexplo digital mobility observatory