Key Takeaways from NIGA Indian Gaming Tradeshow

Key Takeaways from NIGA Indian Gaming Tradeshow

Sarah RobertsonManager of Business Development Department

Income Access Group

Key Topics:

Page 3: Daily Fantasy Sports & Sports Betting Page 6: Social Gaming Innovators Page 9: The 360 Customer

Daily fantasy sports unleashed a landslide of advertising in 2015, which not only raised awareness but also created a negative backlash among many in the media, government, and the gaming industry. The controversy has also refocused the debate in the US over legalized sports betting. The question of DFS legality is now being decided by legislators, regulators, and law enforcement officials on a state by state basis. Read on to learn more about these decisions and their major implications for tribal gaming.

DAILY FANTASY SPORTS & SPORTS BETTING

*Photo courtesy of @stearnsseatle

Are the Odds Ever in Your Favor?

Are the Odds Ever in Your Favor?

Speakers:

- @stearnsseattle

Heavy hitters #DFS panel #IndianGaming: @akrejcik @smbodmer @OPReport Wm Moschella, Valerie Spicer @AZIndianGaming

Adam Krejcik, Principal, Eilers & Krejcik Gaming, LLC

Steve Bodmer, General Counsel, Pechanga Tribal Government

Valerie Spicer, Executive Director, Arizona Indian Gaming Association

William Moschella, Shareholder, Brownstein Hyatt Farber Schreck


Moderator: Chris Grove, Partner, Narus Advisors


Key positions and trends:

“ There is an inevitable collision course of DFS and Tribal Gaming.” – Chris Grove, Narus Advisors

“ Tribes need to be informed about what’s at stake and the risk versus reward. The tribe needs to speak to its members. Tribal Gaming supports the tribes’ social programs. They have a fiduciary reasonability.” – Valerie Spicer, Arizona Indian Gaming Association

Facts and takeaways:

Last year, the outlook was bright for DFS, with 3.1 billion in entrance leading to roughly 300M in revenue. However, in recent months, DFS has become a complex and dynamic state of affairs.

DFS may benefit from regulation. Legal clarity could actually help the sector in the long run.

All panelists agreed that DFS is a forerunner for similar products, but with obvious legal constraints.

@stearnsseattle

Steve Bodmer says CA tribes looking at house banking aspects of #DFS. Popularity of #DFS makes it hard to oppose legislation. #IndianGaming

@EwaBakun

Top 10 states make up for 60% of #dfs players, top 20 for 85%, says @akrejcik at @IndianGamingSho

This panel focuses on how Tribal operators have been visionaries in creating business models, teams and structures to innovate on the relationship they hold with the player. While many panels cover what social gaming is, this panel will focus on how Tribes have decided to create roles within the organization, and was focused on how the performance of live online casinos drives both player and revenue growth for the Tribal operation. Finally, these visionaries are focusing on long term social projects to engage players and drive incremental revenue.

SOCIAL GAMING INNOVATORS How going online in unique ways creates new customer dynamics

How going online in unique ways creates new customer dynamics

Speakers:

- @haigtweets

Done with my first ever panel discussion. Thanks @IndianGamingSho for the opportunity. Didn't embarrass myself or my company. Success!

Knute Knudson, Vice President of Business Development and Tribal Relations, IGT

Itsik Akiva, Online Gaming Consultant, Headway Consulting Services LLC

Haig Sakouyan, Product Manager, BlueBat Games (Greentube – Novomatic Group)

Charles Harper, Senior Consultant, Solutions

SOCIAL GAMING INNOVATORS

Moderator:

Dana Takrudtong, Vice President Business of Sales and Marketing , GAN

SOCIAL GAMING INNOVATORS

Key positions and trends:

“Players will be engaging online already. This means you are missing revenue, the ability to have your brand presence with these players online and the opportunity to drive customers back to the property.” – Haig Sakouyan, BlueBat Games

“Business is dynamic and it is changing rapidly. Tribes have a fiduciary responsibility to stay on top of the change to stay relevant. Mobile is the way of the future. Tribes need a strategy and the need to begin to execute.” – Itsik Akiva, Headway Consulting Services LLC


Tribes need to enter the digital space for three key reasons:

Revenue: to make money online

Re-engagement: to bring customers back to the brick and mortar property

Brand awareness: to engage customers at home

It will be important to set a strategy and baseline. Integration is required and the technical piece is extremely important. Organize who will be running this (in house or outsource).

@EwaBakun

No one on @IndianGamingSho panel can understand why there are still casinos that don't implement social casino; value is obvious! #gigse16

How do you meet the needs of today's player in an age where the smartphone is the platform of choice for brand engagement and content consumption? Learn how to combine mobile, social, and brick-and-mortar in a compelling way to drive revenue, retain existing players, engage new ones, and keep your brand top of mind. Holistic desktop and mobile solutions deliver compelling content to engage players online and in-casino—all with a single, 360 degree view of the player.

THE 360 CUSTOMERMeeting the needs of today’s player

Meeting the needs of today’s player

Speakers:

- @NickySenyard

Excited @SarahR_IA will be speaking at the @IndianGamingSho. Are you attending? Don’t miss the session: The 360 Customer. http://bit.ly/1o2JVub

Brian Decorah, President and CEO, FireKeepers Casino & Hotel

Sarah Robertson, Manager of Business Development Department, Income Access

Rory Shanahan, Director of B2B Products & Marketing, Scientific Games

Moderator:

Jeff Allen, Sr. Director of Development, SG Interactive

THE 360 CUSTOMER

THE 360 CUSTOMER


In order to meet the needs of today’s player, brand’s need to consider every customer touchpoint and take into account all available information in order to create greater engagement, revenue and loyalty.

Casinos have experienced success with their apps, consistently seeing growth month over month.

It is important to use mobile in a way that makes sense for your customers – offering them the games they like, easy access to information and a good user experience.

As an operator moves toward mobile engagement, it’s important that they understand how they want to make mobile work for them. Understanding their digital environment and customer is vital when creating a mobile strategy.

@EwaBakun

Make your messages shareable to appeal to #millennials; a big take away at @NIGA1985 panel @GiGseLive #gigse16

For more information, please feel free to email me at [email protected]