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© 2006 NRT Incorporated. All rights reserved.
COLDWELL BANKER RESIDENTIAL BROKERAGE
MARKETING PROPOSALPresented by: Kim Carpenter
Your Lake Winnipesaukee Real Estate Power Marketing Specialist!
© 2006 NRT Incorporated. All rights reserved. The text of this publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission.
© 2006 NRT Incorporated. All rights reserved.
In the following presentation you will find…
that it makes business sense to choose
Kim Carpenter with
Coldwell Banker Residential Brokerage
to Market Your Property
© 2006 NRT Incorporated. All rights reserved.
We Are a Full Service Real Estate Company
Moving Services
Mortgage Services
Real Estate Services
Insurance Services
Relocation Services
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
Kim Carpenter
© 2006 NRT Incorporated. All rights reserved.
Exclusive Services Through NEMoves Mortgage
Pre-approved buyers for your home NEMoves mortgage representatives available 24-
7 Peace of mind
© 2006 NRT Incorporated. All rights reserved.
More QualifiedQualified Buyers
More ControlControl over the transaction
More Net ProfitNet Profit for you
Mortgage Services
© 2006 NRT Incorporated. All rights reserved.
Relocation
Largest Relocation Division in New England
Incoming leads of motivated buyers from: Coldwell Banker Residential Brokerage offices within New England
Broker Networks around the world
Relocation Management Companies
Over 150 area corporations, hospitals and universities
An Average of 22,000 leads received per yearAn Average of 22,000 leads received per year
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
Some of Our Corporate Clients
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
More ReadyReady More WillingWillingMore Able Able Buyers
Means More Net ProfitNet Profit for you!
Relocation Services means
© 2006 NRT Incorporated. All rights reserved.
Coldwell Banker Home Protection Plan
Sellers covered during listing period
No cost to you until the property sells
Adds value for your home
Statistics show that properties sell for 2.2% more
Buyer covered for one year
Reduce buyer concerns after home inspection
Differentiate and market your home through a sign rider
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
More SatisfiedSatisfied Buyers
More Peace of MindPeace of Mind during the transaction
More Net ProfitNet Profit for you
Home Protection Plan Services means
© 2006 NRT Incorporated. All rights reserved.
Mortgage Services:Mortgage Services: More QualifiedQualified Buyers, More Control Control over the transaction
Relocation Services:Relocation Services: More ReadyReady, More WillingWilling, More AbleAble Buyers
Home Protection Plan:Home Protection Plan: More Peace of MindPeace of Mind during the marketing period and transaction, More competitive competitive differentiationdifferentiation for your home
What Full Service Means to You
© 2006 NRT Incorporated. All rights reserved.
Do You Need Any Help with Your Next Move?
Moving Services
Relocation information (in and out of state)
Mortgage Consultation
Pre-approval
Insurance Services (inclusive of vacant home insurance)
Please let me know if I can help you with any of these services
© 2006 NRT Incorporated. All rights reserved.
Real Estate Principles
When you are BUYING a home it’s all about Location, Condition and Price
When you are SELLING a home, it’s all about Exposure, Exposure, Exposure………
© 2006 NRT Incorporated. All rights reserved.
International Brand Recognition with Local Expertise
Worldwide Exposure = Proven ResultsWorldwide Exposure = Proven Results
More Buyers from local, national and international locations to your property
Unsurpassed client representation
100 years of Real Estate “know-how” working for you
Truly Remarkable Customer Service
© 2006 NRT Incorporated. All rights reserved.
Minimum Marketing Services You Should Expect
Multiple Listing Service
Local Advertising
For Sale Sign
Agent & Office Preview
Open House
Required Property Disclosures
Competitive Market Analysis
© 2006 NRT Incorporated. All rights reserved.
We Have An Integrated Approach to Marketing Your Property Which Brings More Buyers to You
© 2006 NRT Incorporated. All rights reserved.
Our Agent And Office Network
Number of Offices: 3,600+
Sales Associates: 110,000+
Coldwell Banker
Number of Offices: 111
Sales Associates: 5,000
RI, MA, NH and Maine
Cartus Mobility Network 100,000+ leads generated per year nationwide
Cartus helps the mobile workforces of organizations of all sizes achieve success worldwide.
Coldwell Banker Residential Brokerage in New England
One Company,One Network
© 2006 NRT Incorporated. All rights reserved.
National and Local Marketing
Our Network of Marketing Services
TV and Cable Promotes Brand Awareness
Brings Buyers to NewEnglandMoves.com
Specific Property Promotion
Specific Property Promotion
Specific Property Promotion through print marketing and direct mail
An integrated approach to marketing your propertyAn integrated approach to marketing your property
Radio
Internet Marketing Program
Newspaper
Targeted Marketing
Magazine Promotes Brand Awareness
© 2006 NRT Incorporated. All rights reserved.
What Is It That Will NET You the Most Money?
A: Finding the oneone buyer that will pay you the most money.
Q: How do we find that buyer?
A: I will provide you with the answer.
© 2006 NRT Incorporated. All rights reserved.
Take advantage of our NETNETwork
Expose your property through our unsurpassed InterNETNET presence
Get the ultimate Return – More NET NET Profit for you
It’s All About the NET
Let us make the Let us make the NET NET work for youwork for you
© 2006 NRT Incorporated. All rights reserved.
Let’s Talk About Our Network
© 2006 NRT Incorporated. All rights reserved.
Our Brand is Featured on the Following Major Networks
© 2006 NRT Incorporated. All rights reserved.
Targeted Direct Mail
© 2006 NRT Incorporated. All rights reserved.
More ExposureExposure nationally and regionally
More BuyersBuyers for your property
More Net ProfitNet Profit for you
Why is Coldwell Banker’s TV, Radio and Magazine Marketing Important to You?
© 2006 NRT Incorporated. All rights reserved.
Why Choose Coldwell Banker Residential Brokerage to Market Your Property?
© 2006 NRT Incorporated. All rights reserved.
Local Market Share
© 2006 NRT Incorporated. All rights reserved.
More VisibilityVisibility in the market place
More ExpertiseExpertise on your side
More Net ProfitNet Profit for you
Market Share
© 2006 NRT Incorporated. All rights reserved.
Let’s Talk About Our InterNet Services
© 2006 NRT Incorporated. All rights reserved.
Use of the Internet During the Home Search Process Increases Dramatically
In 1995 2% of buyers used the Internet duringtheir home search,
In 1997, 18%
In 1999, 37%
In 2001, 41%
In 2003, 71%
In 2004, 74%
In 2005, 77%
© 2006 NRT Incorporated. All rights reserved. * Source: The 2003 NAR Profile of Home Buyers and Sellers
More Home Buyers are Using the Internet
How consumers search for Real Estate today: Realtor.com
© 2006 NRT Incorporated. All rights reserved.
Driving Internet Traffic to our Website
Our Company Websites NewEnglandMoves.com ColdwellBanker.com ColdwellBankerPreviews.com OpenHouse.com
Search Engines: Over 9,000 search terms for
NewEnglandMoves.com
Realtor.com (5.5m people a month) Enhanced Listings
TV/Web Banner Marketing HGTV TLC A&E Food Network, etc Yahoo.com MSN.com
© 2006 NRT Incorporated. All rights reserved.
www.ColdwellBanker.com (Averages 2,400,000 Visits A Month)
Your property will also be featured on ColdwellBanker.comYour property will also be featured on ColdwellBanker.com
© 2006 NRT Incorporated. All rights reserved.
www.coldwellbankerpreviews.com
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
Previews Program Market Share $2 Million +
© 2006 NRT Incorporated. All rights reserved.
Exclusive Tools: Ability to Track Exact Number of Page Views for Your Home
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
Largest, Most Visited Real Estate Web Site in New England
Marketing your property 24 hours a day, 7 days a week
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
www.NewEnglandMoves.com (Averages 1,000,000 Visits A Month)
© 2006 NRT Incorporated. All rights reserved.
Exclusive Tools: We Know Where to Find BuyersAbility to track where buyers are coming from
so we can target market those areas
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
Automatic Email Alerts
Property Watch
Open House Watch
Instant Notification on New Listings and Open Houses
Over 1,000,000 automatic email alerts sent Over 500,000 people registered on our website
Street Watch
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
Differentiating Your Home From the Competition:Exclusive Tools: A Movie Of Your Home in MLS
Every Realtor may tell you they will place your home on MLS
Let me show you the difference
© 2006 NRT Incorporated. All rights reserved.
In Addition to Home MoviesExclusive Tools: Photo Gallery
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
Compare us with the rest
© 2006 NRT Incorporated. All rights reserved.
Showcase Listings for Your Home
Statistics show that consumers “click” on properties with Statistics show that consumers “click” on properties with multiple photos 20 times more than those with 1 photomultiple photos 20 times more than those with 1 photo
Our CompetitorsListings
Coldwell Banker’sListings
© 2006 NRT Incorporated. All rights reserved.
Exclusive Tools: Our Town Video Tour
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
OpenHouse.com
Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients
© 2006 NRT Incorporated. All rights reserved.
www.realtor.com: 5,500,000 Users A Month
Our Signs dominate the Market and the InternetOur Signs dominate the Market and the Internet
Enhanced ListingsEnhanced ListingsHome MoviesHome Movies
© 2006 NRT Incorporated. All rights reserved.
No One Will Respond as Quickly as I Will Respond
=Truly Remarkable Truly Remarkable Customer ServiceCustomer Service
© 2006 NRT Incorporated. All rights reserved.
More ExposureExposure for your property
More Buyers Buyers for your property
More Net ProfitNet Profit for you
Why is Coldwell Banker’s Internet Marketing Important to You?
© 2006 NRT Incorporated. All rights reserved.
Establishing an Effective Listing Price
My Objectives are to:
obtain the highest sales price
do it within your time frame
find the best terms and conditions
provide the least inconvenience to you
© 2006 NRT Incorporated. All rights reserved.
Pricing Your Property
The higher a property is priced above realistic market value, the more time it will
take to sell and the less interest it will attract.
© 2006 NRT Incorporated. All rights reserved.
What Affects the Market Value of Your Property?
Physical qualities of your property Location Age Size of house and lot Floor plan and architectural style
Market Conditions Interest rates and availability of financing Buyer demand Prices of recently sold properties State of the economy Seasonal demand
The Competition The number of similar properties for sale Their prices, location and physical condition
© 2006 NRT Incorporated. All rights reserved.
What has No Effect on the Market Value of Your Property?
The original price you paid
The cash proceeds you want or need from the sale
Opinions from friends and neighbors
Inaccurate/outdated comparables
© 2006 NRT Incorporated. All rights reserved.
Important Negotiation Strategy in the Sales Process Reason/urgency for selling Willingness to consider an offer less than listing price Financing terms you would accept Personal property you might be willing to include Timing and benefits from your company Any other confidential information
In order to maintain the strongest negotiating position, we
recommend that you do not discuss the following information
with any buyers or other real estate agents.
© 2006 NRT Incorporated. All rights reserved.
Let’s Review the Market Analysis
© 2006 NRT Incorporated. All rights reserved.
Why Should You List Your Home With Me?
I know my business I know our local neighborhoods and current real estate conditions I know how and where to find buyers I know how to negotiate a contract that can close and how to manage
the process so it will close I know Real Estate Laws and Practices I am a Full Time Real Estate Professional I am committed to giving your home ultimate exposure with a focus
on internet marketing
Together we will develop the right marketing Together we will develop the right marketing plan for your propertyplan for your property
© 2006 NRT Incorporated. All rights reserved.
Through Coldwell Banker Residential Brokerage, You Receive the Minimum Marketing Services and So Much More
Multiple Listing Service
Local Advertising
For Sale Sign
Agent & Office Preview
Open House
Required Property Disclosures
Competitive Market Analysis
© 2006 NRT Incorporated. All rights reserved.
Getting You the Most NET Profit from the Sale of Your Home
National and Local Television and Radio Marketing Local Network of 5500 agents working to bring buyers to our seller’s homes NewEnglandMoves.com; ColdwellBanker.com; Realtor.com; OpenHouse.com Immediate Response Technologies and Network of e-agents ready to answer buyer inquiries The Largest Relocation Division in New England with buyers from client corporations Pre-approved Buyers using In-House Mortgage Services Home Protection Plan One Stop Shopping experience (Insurance, Mortgage, Relocation, Moving Services) Marketing Department producing quality Direct Mail/Postcards/Property Brochures Audio Visual Department producing quality Home Movies and Picture Galleries Home Enhancement Consultation Custom Multi-Page Property Handout Skillful Negotiation Unsurpassed Client Representation Transaction Management The Integrity and Power of the Brand of Coldwell Banker Residential Brokerage
This is an example of what you can expect from Coldwell Banker Residential This is an example of what you can expect from Coldwell Banker Residential Brokerage in addition to the Minimum Marketing Services:Brokerage in addition to the Minimum Marketing Services:
© 2006 NRT Incorporated. All rights reserved.
Licensed NH real estate agent Member – National Association of REALTORS Member – Lakes Region Board of REALTORS Member – Real Estate Buyer’s Agent Council GRI – Graduate, REALTOR Institute Certified e-PRO - by NAR, demonstrating facility with internet marketing
and communication Member of the Institute of Luxury Home Marketing Buyers Representative in New Homes Sales Specialist Successfully completed the educational requirements to be an
Accredited Buyers’ Representative (ABR)
=
I Have the Tools and Skills to Actively Market your Property
© 2006 NRT Incorporated. All rights reserved.
I Go Above and Beyond Company Standard
Your property information will also be added to my
personal website www.KimCarp.com
From there it will be syndicated to
NUMEROUS WEBITESfor
MAXIMUM EXPOSURE!
© 2006 NRT Incorporated. All rights reserved.
My Commitment To You as Your Listing Agent
My commitment to you is to deliver exposure, professionalism and expertise that far exceeds the Standard Marketing Services
Explain to you the market strategy that will allow us to get the most net proceeds from the sale of your home
Establish the most appropriate market positioning for your property
Negotiate on your behalf to a successful closing
© 2006 NRT Incorporated. All rights reserved.
Results
My professional reputation and future business depends on your satisfaction
I will educate you about your options throughout the process and guide you in making the best decisions to get the results you want
My skills and resources are on your side: Market Knowledge Marketing Network Market Positioning Strategies Expert Negotiation Transaction Management
© 2006 NRT Incorporated. All rights reserved.
Take advantage of our NETNETwork
Expose your property through our unsurpassed InterNETNET presence
Get the ultimate Result – More NETNET Proceeds for you
Have I Shown You How Our Network Can Work for You?
Let us make the NET Value of our Services work for youLet us make the NET Value of our Services work for you
© 2006 NRT Incorporated. All rights reserved.
First Steps In Marketing Your Property
Complete seller’s statement of property condition
Alert Coldwell Banker agents and hold Office Tour
Arrange for “For Sale” sign, HomeMovie and Open House alerts
Design and develop Marketing materials
Notify neighbors through “Just Listed” postcards
Call buyers from our in-office database to talk about your property
Enter property into: NewEnglandMoves.com, ColdwellBanker.com, KimCarp.com, and syndicate to numerous websites
© 2006 NRT Incorporated. All rights reserved.
I am Ready to Start Marketing Your Home Today!
© 2006 NRT Incorporated. All rights reserved.
Thank you for choosing Coldwell Banker Residential Brokerage to market your property