Why work with KLM

We’re marketing veterans

• In business since 1994

• Privately owned marketing services agency

• San Francisco-based, global reach

• Comfortable working across the marketing spectrum

• Expertise in high-tech and financial services sectors

We can meet all your marketing needs

PROGRAM DEVELOPMENTPROGRAM DEVELOPMENT

Project ManagementProject Management Creative ServicesCreative Services Technical ServicesTechnical Services Media Media

PROJECT DELIVERYPROJECT DELIVERY

Interactive MarketingInteractive Marketing Partner MarketingPartner Marketing Marketing

CommunicationsMarketing

CommunicationsDemand

GenerationDemand

Generation Social MediaSocial Media

You’ll be in good company

Our creative philosophy achieves results

Tell the recipient what is in it for them

• Captivating creative is strategic and single-minded

• Creativity is a means, not an end

• Creative should engage recipients and move them to action

• We embrace brands and find their flexibility

We create messages that matter

End-UserEnd-User

CustomerCustomer

SolutionSolution

ProductProduct

We embrace new ways of thinking

Then Now

Target Audience………………….Community

Key Message……………………..Key Words

Generic……………………………Personalized

One-off Customer Touches……...Lead Nurturing

One Way…………………………..Multi-directional

We Integrate the New with the Tried and True

Tactics• Direct mail • Email• Telemarketing• SEO• Web & rich media

advertising

• Social networks • White papers/Webinars• Data sheets (online, in print, video)• Guerilla/viral marketing• Mobil• Intranet/extranet, desktop

Technologies• HTML, CSS, Flash, PHP, XML, AIR, Flex and more

Our go-to-market approach

1. Attract the target audience

Awareness Building• Social media tools help to create more

precise messaging – and more opportunity

Inbound marketing• SEO and SEM ensures your

prospects can find you• Social communities get you

in the conversation

Demand generation• Traditional tactics go further when

integrated with new approaches

• Advertising builds the brand, awareness and credibility

Secure Archive Solutions for: Email Data & Attachments, and SAP Data

Direct Mail (direct and channel)

Email (direct and channel)

Solution Briefs

Event Kit (direct and channel)

Campaign Execution Guide

Sales Guide

Contextual Keyword Search

Sun.com “solution” Microsite

Archive @ Work Audio Clips

1. Attract the target audience

• Conversion Optimization• Content Relevance• Presentation and Usability

2. Engage customers with rich content

2. Engage customers with rich content

2. Engage customers with rich content

2. Engage customers with rich content

3. Serve the needs of all customer types

• Lifecycle Marketing• Sales Enablement• Channel Support

3. Serve the needs of all customer types

Marketing and Sales work better together

• Marketing and sales are equally important contributors to revenue and have certain rights and responsibilities

• Among these are Cooperation, Communication and Collaboration in the pursuit of revenue

• Marketing and sales coordinated in action can create easier and better quality sales cycles that foster explosive revenue growth

Adobe AIR Technology: Online Interactive Sales Guide using Adobe AIR™ technology. Created to enhance productivity across the organization.

Localization: Developed with a robust CMS for ease of updating. Supports 7 languages (8 more to come).

3. Serve the needs of all customer types

AnalysisOpportunity: A list of 4,000 contacts

generated at a tradeshow.

Goal: Build a relationship with viable prospects who are not yet sales-ready.

PlanningPhase I: Qualify contact list and create

contact profiles.

Phase II: Lead nurturing.

ExecutionDesign email, landing page, post

registration email; fulfillment; list management; promotion selection and sourcing; measurement and reporting.

3. Serve the needs of all customer types

We partner with innovators and leaders

Why you should work with KLM

We’re plugged into the marketing industry

We’re results oriented

We have experienced and talented people at all levels- Easy to work with- Flexible- Technical thought-leaders- Sound, proven methodology

We make it happen

We’re plugged into the marketing industry

We’re results oriented

We have experienced and talented people at all levels- Easy to work with- Flexible- Technical thought-leaders- Sound, proven methodology

We make it happen