Know Your Enemy - how to kill an Enterprise Social Networking initiative

Know your Enemy How to successfully prevent Enterprise Social

Networking Alexander Kluge @alecmcint #soccnx #kyESNe

#soccnx #kyESNe @alecmcint

Alexander Kluge (@alecmcint)











Know your Enemy Please tweet your tips!

#kyESNe #soccnx

@alecmcint




When in Rome, do as the Romans do. So let´s assimilate. #soccnx #kyESNe @alecmcint

Project Setup

Let IT run the project #soccnx #kyESNe @alecmcint

Let the E2.0 Enthusiast run the project

https://britespokesdevstorage.blob.core.windows.net/images/experiences//brite-spokes-website_sports-enthusiast-image-1.jpg


Special Tip for large Enterprises: Build two competing teams! tecmidwest.blogspot.com


Kick off immediatly. Who needs a pilot project anyway? http://wallstreetinsanity.com


Declare „Social“ has nothing to do with the existing Intranet and its structure! #soccnx #kyESNe @alecmcint

Set up a detailed 10 year plan for Social Business! #soccnx #kyESNe @alecmcint

Technology

Claim „Any Device, Any Place“ right from the Start!

Tierto.com


Rebuild your social network according to legal department. Build as many popup windows as possible #soccnx #kyESNe @alecmcint

Define maximum compatibility. Demand for IE6 support, enable Javascript and Flash. #soccnx #kyESNe @alecmcint

Define maximum number of featues and tools in your ESN. Your users need options! #soccnx #kyESNe @alecmcint

Focus on Social Analytics! Build a huge analytics platform! #soccnx #kyESNe @alecmcint

Integrate critical business processes – and end up with the canteen menu #soccnx #kyESNe @alecmcint

Communication

„Facebook and Youtube for our Company“! Management will love that claim! #soccnx #kyESNe @alecmcint

Don´t care about corporate culture. #soccnx #kyESNe @alecmcint

Image Video with CEO talking about openess. But let Corporate Com blog in the name of the CEO #soccnx #kyESNe @alecmcint

Announce massive cost savings by introducing your ESN. This is the right signal for your employess.


Digitalize the employee magazin. Stop the paper version. Write about it in the magazin. Wait till former CEO calls.


Spam the new ESN platform with cat content. Management will love it! #soccnx #kyESNe @alecmcint

Implementation and Rollout

Repeat after me: Don´t ever ever involve middle management! Pro Tip: Start Bottom Up only!


Do not talk to the workers council before launch! Invite the members to your launch party. Thats enough. #soccnx #kyESNe @alecmcint

Training? Noone ever was trained to use Facebook! #soccnx #kyESNe @alecmcint

Older employees need new skills! Send in the geeks to teach new technology! #soccnx #kyESNe @alecmcint

Let departments and Business Units pay per user. Or per Usage. Or both.

iStock Photo


Strike back! Now it´s your time: The Empire Strikes Back!


Ask for the ROI #soccnx #kyESNe @alecmcint

Do not tolerate criticism or dumb questions! This is YOUR COMPANIES network! #soccnx #kyESNe @alecmcint

Feed the sceptical managers. With VIPs ignoring social, why build an ESN? #soccnx #kyESNe @alecmcint

Raise the „Shitstorm“ topic. Tell stories you read in cheap newspapers. #soccnx #kyESNe @alecmcint

Ask for all kinds of certificates. Call for a compliance and security audit. Mention the NSA. #soccnx #kyESNe @alecmcint

If this does not help: Mention the iCloud hack. Tell you CEO this internet thing is insecure by design. #soccnx #kyESNe @alecmcint

Build the Social Dessert: Do not support CxO. Leave Top Management alone. #soccnx #kyESNe @alecmcint


And while we are here in Stockholm: The Vasa. An excellent example of failed communication and collaboration.

Q&A

Alexander Kluge @alecmcint
