Knowing your audience: social media listening for utilities

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    Knowing your audience:social media listening

    SMi Training Presents

    11th July 2013, Central London


    A half day workshop designed to consider how social mediacan be integrated into a project communication strategy toensure awareness of what is being said about you, by whomand the reaction to it from your stakeholders, customers andthose who influence your reputation. Should we be worriedabout what is being said about us through social media, andhow do we engage with the media to ensure that conversationis accurately informed and ultimately reflects well on ourprojects. A series of short, interactive workshops willillustrate some of the issues, and offer advice on how to usesocial media to our advantage.

    Benefits of attending:

    Profit from this opportunity to de-mystify and shareexperience of using social media as an effective component ina project communications strategy.

    Who Should Attend?

    Industry managers and professionals within the utilitiessector who do, feel they should or are concerned about usingsocial media to support project communications and theconsultation process.



    Register online and receive full information on all of SMis conferencesAlternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711


    08:30 Registration & Coffee

    09:00 Welcome & Introductions

    09:10 Overview - What Did Social Media Ever Do For Us? How to provide a business case for social media investmentThe truth of how it really delivers ROI

    09:45 Case study Whos Scared of Social Media? (And Why You Shouldnt Be!) Exploring common fears about social media Why there is no need to be fearful of it and how to see it as a benefit

    10:30 Morning Coffee

    11:00 Application Workshop: Building A Project Social Media Strategy Step-by step process from planning stages to implementation

    11:50 Discussion Session

    12:30 Close of Workshop


    About 3G Sauce:3G Sauce is a leading communications consultancy operating across the UK. Wespecialize in the utilities, infrastructure and development sectors, and over the last 15years have pioneering innovative techniques for effective engagement betweendevelopers and local communities, their representatives, legislators and regulators. Weadvise and manage the requirement for formal pre-application consultation on NationallySignificant Infrastructure Projects, and provides communications support throughout theproject lifecycle.

    Your Masterclass Leader:Ivan is a Director of 3G Communications and the Sauce Consultancy, and is responsible for devisingcommunications strategies and public consultation programmes to support a variety of importantinfrastructure and utility projects. He is managing and implementing the consultation strategy for connectingboth nuclear and major renewables projects to the national electricity transmission network, a programmeextending well beyond 2020. He also led communications for the biggest UK project in National Grids history,the Milford Haven Gas Connections project, involving building a 300km gas pipeline from Milford Haven inWales, through the Brecon Beacons, to Gloucestershire.

    With over 20 years experience of working in the development, construction and engineering industries, Ivanhas held senior management positions with international organisations, leading on the development anddelivery of many major infrastructure projects. Before joining 3G Sauce, Ivan was previously Projects Directorfor Macquarie Infrastructure UK, and Bid Director for Amey Ventures where he led projects in the UK, Asia andthe Middle East.



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