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#INBOUND16
A.I.: How Robots Are Changing the Way We SellAltering the Perception of A.I.
Knut Hellan, Chief Technology Officer
#INBOUND16
1. Introduction
2. A.I. is Here to Help
3. Handling Inbound Leads
4. Putting A.I. to Work
5. Creating Inbound Leads
6. A.I. Recommendation Engine Expands Leads
AGENDA
#INBOUND16
CREATING INBOUND LEADS
Marketing drives account-based ad targeting for inbound lead generation and brand awareness
Sales drives account-based insight or trigger-driven outbound prospecting
20%
80%
Targets Top 20% of Accounts in Vertical
Targets 100% ofAccounts in Vertical
#INBOUND16
Know Your TRUE ADDRESSABLE MARKET
+
TREE
TOTAL (TAM) =
LOW HANGING FRUIT
TRUE
ORCHARD
A.I.