Kumbi

Kumbi Kathawa (Ant Story): A Dance Drama

March 2007

Sponsorship for New Ballet: September 2007

A Proposal by The Chitrasena Vajira Dance Foundation

– 2 –Kumbi Kathawa The Chitrasena Vajira Dance Foundation c

Our Newest Creation, Kumbi Kathawa, Conveys Some Age-Old Truths Through a Simple Story Set in the Insect World

Kumbi Kathawa (Ant Story) was conceived by Anjalika, Chitrasena and Vajira’s daughter. She was inspired by a Russian children's story. The ballet is choreographed and directed by Anjalika and Mahesh, who has also designed the amazing costumes and stage sets. As with any production from the Chitrasena Kalayathanaya, this ballet has been in development for many years, and has been carefully nurtured to reach a level of excellence, in keeping with the standards of the Kalayathanaya.

The ballet opens in an ant colony, where different ant families are at work, completing their specialized tasks (cooking, cleaning, washing clothes etc) for the good of the whole community. One day, however, the main ant family leaves the colony to gather food. In their absence, an evil force, a mosquito, arrives and decides she wants to take over the beautiful place where the ants live. She terrorizes the ants, chases them away, and then destroys their home. When the lead ant family return after gathering food, they find their home destroyed and their friends missing. The mosquito shows no sympathy to their plight, and proceeds to chase them away as well.

Homeless and alone, the main ant family do not despair. They come across an old tin, and decide to make it their home. In order to celebrate their new beginning, and to make new friends, they host a tea party and invite a number of different insects (grasshoppers, fireflies, ladybirds, butterflies) to their new home. During the tea party, a storm strikes, and suddenly a flood surrounds them. The winged insects take off, but those who can’t fly are left behind. The quick-thinking ants are able to topple their tin to make it float, and then start helping other insects who have been caught in the flood. They are even able to rescue the evil mosquito who had previously terrorized their world.

Many basic human qualities are highlighted through this simple insect story – strength in unity; working for the greater good of the community; greed and the ugly actions that follow; staying positive and not succumbing to despair; quick thinking in a crisis; and finally and most importantly, forgiveness and compassion.

OUR NEWEST CREATION


The Story is Brought to Life Through Amazing Choreography and Dancing, and Magical Sets and Costumes

OUR NEWEST CREATION

The goal is to transport the audience into a fantasy realm of the insect world:


Almost a Third of the Budget for the Show will be Allocated to the PR and Media Campaign, Ensuring that All Sponsors Get Wide Coverage

PERFORMANCE BUDGET

Kumbi Kathawa also provides a unique opportunity to showcase products or services with a particular appeal to children and families.

Component Cost (Rs.)

• Costumes (60) 300,000• Stage sets 200,000• Lighting (6 days) 300,000• Sound & Audio Visual (10 days) 150,000• Theater rental (Bishop’s College) 250,000• Artistes payments (dancers, drummers, stage hands etc) 150,000• Rehearsal expenses (transport, refreshments, utilities etc) 300,000• Other expenses (video, photos, taxes, merchandise) 500,000• Advertising/PR (posters, tickets, souvenir, print & radio

ads)1,000,000

• TOTAL BUDGET 3,150,000


We Hope to Reach our Audience Through Multiple Media

MEDIA CAMPAIGN

Our audience includes a core base of up market, long-term admirers of the Chitrasena Kalayathanaya, as well as young theater-going families who will be attracted to the theme of the show.

We hope to reach our audience through the following media:

• TV

• Radio

• Newspapers

• Web, e-mail and SMS

• Posters

• Banners

• Hoardings

• Magazines

The media campaign will be launched four weeks prior to the performance.


Sponsors Have a Unique Opportunity to Partner with the Premier Dance Company in Sri Lanka in Support of a Worthy Cause

Description Investment (Rs.)

• Half-page Advertisement (10 available)

• Primary Sponsor (1)

• Media Sponsors (3)

• Full-page Advertisement (8 available)

18,000

2,000,000

See Media Sponsor page

30,000

SPONSORSHIP OPTIONS

All funds raised from the Kumbi Kathawa will go towards the rebuilding of the Chitrasena Kalayathanaya national dance academy.

• Co-Sponsors (2) 500,000

• Banner (5 available) 50,000

All cheques payable to The Chitrasena Vajira Dance Foundation, an approved charity in Sri Lanka (your sponsorship will thus provide tax exemptions for you).


As Primary Sponsor, Your Company Will Receive A Number of Significant Benefits

• Title branding in all promotional material which would include print and radio advertising, tickets, posters, direct mailers and a viral email campaign.

• Prominence at media briefings to highlight the brand’s commitment to support the arts of Sri Lanka.

• Branding at the venue within reason, which could include the exterior and the foyer:– No branding will be permitted within the auditorium

• A feature and an advertisement in the souvenir memento.

• Acknowledgement in the Chitrasena Vajira Dance Foundation as a Platinum sponsor for the rebuilding of the Kalayathanaya.

• Opportunity to promote relevant products and services at the event without hurting the value of the performance.

• A total of 60 complimentary tickets in the premium seats section for employees, customers, and invitees.

SPONSORSHIP BENEFITS


Co-Sponsors Will Also Receive Attractive Benefits

• Sub-branding in all promotional material which would include print and radio advertising, tickets, posters, direct mailers and a viral email campaign.

• Prominence at media briefings to highlight brand’s commitment to support the arts of Sri Lanka.

• Branding at the venue within reason (and subject to title sponsor requirements), which could include the exterior and the foyer:– No branding will be permitted within the auditorium

• An advertisement in the souvenir memento.

• A total of 25 complimentary tickets in the premium seats section for co-sponsor employees, customers, and invitees.

SPONSORSHIP BENEFITS


We are Seeking Media Sponsors for TV, Radio and Newspapers

• Spots/teasers to run four weeks prior to the production

• Slide/animation spots to run in prime time two weeks prior to production

• Coverage of a rehearsal to showcase the production in development as part of an Arts/Culture show

• An interview with the directors and cast

MEDIA SPONSORS – REQUIREMENTS

Official TV Station: Requirements

Official Radio Station:Requirements

• Article and photos about the production in Sunday paper 4 weeks prior to show

• Article and photos in Daily Paper (Lifestyle) 2 weeks prior to show

• Half page ad in Sunday main paper 2 weeks prior to show

• Sunday Magazine cover photo and article the week of the show

• Review in Sunday Magazine after the show

Official Print Media Sponsor:Requirements

• Spots/teasers to run four weeks prior to the production

• Spots to run in prime time two weeks prior to production

• An interview with the directors and cast

• Free tickets promotion to run the week of the production


Our Media Sponsors Will be Entitled to the Following Benefits

• The title “Official TV/Radio/Print Media Sponsor”

• Organization logo on all printing and publicity materials

• One-page advertisement in the souvenir

• Publicity through all previews and reviews

• A banner to be displayed at the venue

• Invitations to witness the performance

MEDIA SPONSORS – BENEFITS


Our Print Sponsor will Assist the Production with all Printing and Publishing Needs

• In keeping with the spirit of the performance, an attractive souvenir will be published in commemoration of this event and will feature messages, articles, and advertisements:– 2,500 souvenirs to be published

• Tickets for six performances in denominations of Rs. 500, Rs. 300, and Rs. 100:– 4,500 tickets to be printed (6x750)

• Four colour print posters in both English and Sinhala:– 500 posters to be printed

PRINT SPONSOR

• Exclusive title of “Official Print Sponsor”

• Logo on reverse of ticket

• Two pages of advertising in the souvenir

• Prominence in reviews and previews

• A banner to be prominently displayed at the venue

• Invitations to witness the performance

Requirements Benefits


THANK YOU

To Discuss this Proposal Further…

Upeka Chitrasena11A School Lane

Nawala

Home: 2864671Email: [email protected]

Please contact the following directors of the Chitrasena Vajira Dance Foundation:

Heshma Wignaraja99 Horton Place

Colombo 7.

Office: 2691980Email: [email protected]

CONTACT INFORMATION

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