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An introduction of what we can do for you
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L’ATELIER BNP PARIBASCorporate Presentation
WHO ARE WE?
L’ATELIER, INNOVATION ENABLER.
-Innovation unit within BNP Paribas, one of the world’s biggest
banks
-We are technology and agency neutral
- 30 years experience in:
- detecting disruptive trends
- building digital strategies
- cultivating digital culture within companies
San Francisco
Paris
ShanghaiUS Regional OfficeHeadquarters
Asia Regional Office
Sao Paolo
Mumbai
Opening in 2013
Opening in 2013
GLOBAL PRESENCE, LOCAL INSIGHTS.
WHERE ARE WE LOCATED?
WHY ARE WE UNIQUE?
WE STAND AT THE CENTER OF THE DIGITAL ECOSYSTEM
Research firms
BNP Paribas
Digital agencies
Brands and retailers
Startups
IT service providers
L’Atelier
WHAT CAN WE DO FOR YOU?
Trends monitoring Market Analysis
Consumer Journey Design
Internal Digitalization
Service provider mapping
Event organization
A UNIQUE ECOSYSTEM OF SERVICES, ALL WORKING TOGETHER
1 2
3 4
5 6
TRENDS MONITORING1
We monitor the digital space for the latest disruptive trends and best practices
then share it through media channels and customized reports.
E-commerce InsiderL’Atelier official website Radio show on BFM
MARKET ANALYSIS2
Cross-country analysis of e-commerce potential for baby
care
We go deep into the market and provide you with all the latest numbers and data
analysis you need to make the most informed decisions.
CONSUMER JOURNEY DESIGN3
Consumer journey design of airport retail innovations for a global travel retail
conglomerate
The consumer journey is a tool we design for you to see the big picture and
re-imagine how to better touch increasingly digital-savvy customers.
SERVICE PROVIDER MAPPING4
Mapping out front-end and back-end IT service providers for a top sporting goods
manufacturer
As a neutral stakeholder at the center of the digital ecosystem, L’Atelier can help
you identify and analyze service providers in IT, payments, analytics…
EVENTS ORGANIZATION5
In-store IT innovations conference for a European telecoms company in Shanghai
We organize events around digital themes which could increase your reach, give
you a broader industry view, and generate business leads.
INTERNAL DIGITALIZATION6
Digital marketing training seminar for APAC managers of a global cosmetics
company
Through training sessions and learning expeditions, L’Atelier helps you build a
future-proof digital strategy and infuse digital DNA into your organization.
THEY HAVE TRUSTED US…
L’Atelier Management Consulting (Shanghai) Ltd.
Cloud Nine Plaza, 9/F 1118, West Yan'an Road | 200052 Shanghai | China
T 86 21 62 81 85 33 | www.atelier.net