Road RunnersRiding with style

Tazkeer Azeez Chaudhuri (61)Nausheen Tabassum (83)Arif Ahmed Noor (37)Farizma Hossain (23)Nawshin Tabassum (25)Salsabil Rahman (115)

BANGLADESH UNIVERSITY OF PROFESSIONALS (BUP)

Background of Road Runners Inc.

• Small company founded in 2009.• Developed a reputation for efficiency and excellence.• The expected profit rate is high.

Mission Statement

Road runners Inc seeks to apply its superior technology in bi-cycles to give the young generation of our country such a unique bi-cycle that no other company of this country has given them so far.

Business plan• Production plant: Savar /Gazipur because of availability of efficient labor• The cycles would have cool and unique features• Free safety helmets with the cycles• Showrooms for the cycles • Supply cycles to retailers• Television as well as radio commercials for publicity purposes

Target groupThe young generation of Bangladesh.

Products• Mountain bikes• Racing bikes

40%

60%

Bikes preferred by the young people

mountain Bikes 40%racing bikes 60%

Features• Light weight for an easy ride• Modified Gear • Speed meter • Hydraulic breaks (can be used for drifting; reduces risk of accidents)• Cycles can be folded• A variety of attractive colours and designs to choose from •Durable

11%

33%

28%

28%

new features

Light 11%

gear 33%

Music system 28%

Speed 28%

46%

28%

45%

price

5-10…46%15-20….28%25-30….45%

The price would range from Tk. 5-30 thousand as most of the people chose this budget

The product, being sufficiently durable,would not need much upgrading.

3%

97%

Do people often upgrade cycle

yes 3%no 97 %

Time frameThe project is expected to take 8-14 months to complete.

Budget Types of cost Quantity Cost/unit Total cost

Raw materials 150000 0.45 67500

Labor cost 150000 0.85 127500

Production cost 150000 1.3 195000

450000 2.6 390000

Types of revenue Quantity Selling price/unit Total Revenue

Sales 435000 1.75 761250

Production Budget

Sales Budget

*Estimated profit=761250-390000=371250

StrategyIn marketing there is a principle that statesbeing the first in the market means the best in the market. And our product will be the first one in the market to provide so many facilities at once.

We will also provide our product with the best quality in the market.

23%

77%

Brand/quality

Brand 23%Quality 77%

 

Obstacles & Solution To The Obstacles • Strong labor union

solution: optimum wage but rewards; appropriate working condition.

• Difficult to establish a new product in the competitive marketsolution: use strong marketing strategies; features of our product;

television commercials for publicity

Expected OutcomeIn the next upcoming years the profit is expected double or even triple, provided our marketing strategy is successful.

Our cycle would be the best quality cycle in the market.

It’s true that there are lots of other brands in the market butif we can provide our consumers with what we have promised, our product will just excel in the market.

Thank You