Legal Web Content that Earns Links

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How lawyers can create web content that earns the type of links that improve search engine visibility (SEO) and earn meainingful attention from search users.

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  • 1. Legal Web Content that Earns Links 1 How lawyers can create and market content that earns links & improves their visibility within search results. Gyi Tsakalakis (@gyitsakalakis) Co-Founder AttorneySync gt@attorneysync.com I help lawyers get found online because that is where clients are looking.
  • 2. 2 Internet Domination Boot Camp September 19-21, 2014 Dallas-Ft. Worth, TX Register: http://bit.ly/WebMarketingBootCamp Deadly Sins of Lawyer Online Marketing Advanced SEO Strategies Mobile Marketing Systemizing Your Online Strategy The Ethics of Being Online A/B Split Testing And More
  • 3. http://bit.ly/WebMarketingBootCamp 3 The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. - Google https://support.google.com/webmasters/answer/66356 Who cares about links?
  • 4. Practice area pages. Regurgitated news stories. Canned blog posts. Stuff thats boring. Stuff thats poorly designed. Most of the stuff you find lawyers doing http://bit.ly/WebMarketingBootCamp 4 Stuff people tend not to link to
  • 5. http://bit.ly/WebMarketingBootCamp 5 Stuff that tends to get people to link
  • 6. http://bit.ly/WebMarketingBootCamp 6 Real law firm stuff? #RCS h/t Wil Reynolds (@wilreynolds) http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version
  • 7. http://bit.ly/WebMarketingBootCamp 7 Real law firm stuff http://www.attorneysync.com/blog/real-law-firm-stuff/ Real law firms stand for something. Real law firms are active in their communities. Real law firms educate the public. Real law firms inspire social change. Real law firms help real people. Real law firms partner with organizations that further justice. Real law firms raise awareness of important social issues. Real law firms maintain the dignity of the profession. Real law firms participate in public service.
  • 8. http://bit.ly/WebMarketingBootCamp 8 The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. - Google https://support.google.com/webmasters/answer/66356 Who cares about links? to create high-quality, relevant links create unique, relevant content Links are usually editorial votes given by more useful content you have, the greater the chances someone else will link to it. - Google https://support.google.com/webmasters/answer/66356
  • 9. http://bit.ly/WebMarketingBootCamp 9
  • 10. http://bit.ly/WebMarketingBootCamp 10 www.forthepeople.com/blog/john-morgan-to-jaguars-owner-its-tebow-time-in-jacksonville
  • 11. http://bit.ly/WebMarketingBootCamp 11
  • 12. http://bit.ly/WebMarketingBootCamp 12 http://www.morsecodecontest.com/
  • 13. http://bit.ly/WebMarketingBootCamp 13
  • 14. http://bit.ly/WebMarketingBootCamp 14 complaint http://blogs.wsj.com/law/2010/08/25/weight- discrimination-suit-at-hooters-proceeds/
  • 15. http://bit.ly/WebMarketingBootCamp 15 http://www.willenslaw.com/report-your-accident/
  • 16. http://bit.ly/WebMarketingBootCamp 16 www.orlandosentinel.com/news/casey- anthony/os-casey-anthony-trial-possible- outcomes-062411,0,2614508.htmlstory http://www.pinterest.com/gyitsakalakis /law-infographics/ http://www.pinterest.com/gneerllc /legal-infographics/
  • 17. http://bit.ly/WebMarketingBootCamp 17
  • 18. http://bit.ly/WebMarketingBootCamp 18 www.google.com/insights/consumersurveys/view?survey=ta62sqc3ujmfw& question=1&filter&rw=1
  • 19. http://bit.ly/WebMarketingBootCamp 19
  • 20. http://bit.ly/WebMarketingBootCamp 20 If all else fails
  • 21. http://bit.ly/WebMarketingBootCamp 21 Creating Great Stuff People Care About + = Getting It In Front of People Who are Ready, Willing and Able to Link to it Earning More Meaningful Attention from Search Engine Users.
  • 22. Thank You! http://bit.ly/WebMarketingBootCamp 22 Gyi Tsakalakis (@gyitsakalakis) Co-Founder AttorneySync gt@attorneysync.com I help lawyers get found online because that is where clients are looking.
  • 23. 23 Questions? http://bit.ly/WebMarketingBootCamp