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Let'sTalkBranding
Includes 12 things to not forget about your business brand
"Branding" is a big deal whether
you're online or off.
Getting your brand right is the key to your
business success or mediocrity (or worse).
1
A brand is a mark.
Let's Talk Branding
2
It's a stamp (of approval or disapproval).
Let's Talk Branding
3
It's what you're known for.
Let's Talk Branding
4
It's yourreputation.
Let's Talk Branding
5A brand is how people
perceive you in their minds when they see your
commercial or email or tweet or Youtube video, etc.
Let's Talk Branding
6
A brand is what people say about you (good or bad) to other people.
Let's Talk Branding
7A brand is what you do for your customer when something goes wrong with your product and
they need help fixing it.
Let's Talk Branding
8
A brand is your logo. (It needs to be simple.
Memorable.)
Let's Talk Branding
9A brand is your website.
(Give them one big and quick call to action right in front
of their nose if you're a real estate brand like us.)
Let's Talk Branding
10A brand is how you interact with all consumers. (Don't just be nice to people that can do something
for you. Be nice to people that can't do anything for you.)
Let's Talk Branding
11
Finally, a brand isn't so much about what's on the outside of you...
Let's Talk Branding
12
It's about what's on the inside.
Let's Talk Branding
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