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Leveraging The IMPACT Marketing Suite To Drive Revenue & Engagement For Local Publishers

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Today’s Agenda What IMPACT is and why its unique

Why IMPACT is valuable to you as a publisher

How to pitch it to local businesses and what’s in it for you

A quick demo of the Site Builder

www.locable.com 3

Confidential 4

Presence

Prominence

Promotion

Retention

Solving the Right Problems for Local Businesses

Loyalty & Retention

Distribution

Content

Website

Sync

• Email Marketing• Customer Data

• Alliances• Advertising• Automation

• Streamlined Creation• Management

• Creation• Management

• Core Business Data (Identity)

Reimagining 5 Key Activities

Why It’s Valuable to Publishers

High Margin RevenueBorrell Associates: “Agency Services Key To

New Growth”

More value to clients New content sources Reinforces your brand Additional Advertising Revenue

The Importance of an (Effective) Website

A digital storefront for a business, legitimizes Accessible and discoverable by anyone online First point of contact, first impression A customer service platform The foundation of digital marketing efforts

including customer retention/loyalty Fully controlled by the business (unlike social)

Engaging Customers

Pitching IMPACTDo they have a website, an ugly website, a decent looking website with poor marketing or a great website?

Start with businesses that have a clear need, bundle into existing packages whenever you can.

Create their site in advance, allow them to ‘claim’ the site

Alliances as a Social Network

Leverage Real-World Contacts• Automated Co-Marketing or Co-

Promotion– An entirely new and automated way to

generate referral business

• Relevant for businesses, nonprofits and local orgs

• Creates a “social network” out of individual websites– Automatically distribute content (posts) to

network of allied sites’

• Allows participants to “work together”• A form of “social proof” or endorsement

PUBLISHER PREVIEWIMPACT Web Builder Core

Pricing & Program

Pilot Program Coming to an End Shortly• Website for Life

– Businesses $999, Non Profits $499

• Post-Pilot pricing will be monthly (no setup fees)

• “Agencies” earn 20% recurring on IMPACT monthly fees– Opportunity for agencies to deliver additional value-added services with

higher price-points and larger margins

• Publisher affiliates earn 100% commission until Membership Fees are covered for initial 3-months

JOIN NOW

Brian OstrovskyCEO, Locable

Brian@locable.com 916.939.2760

Contact us to ramp up your sales activities and build recurring revenue while solidifying your role in the community.

Ready to make an IMPACT?

The IMPACT Marketing Suite has been crafted to meet the real-world needs of local businesses and organizations today and into the future.