Leveraging Social Media for the Construction Industry

Stirling Morris, CSI, CDTwww.marketintegrations.com

Social Media is a method of:

● establishing & maintaining relationships

● building meaningful content

● sharing & collaborating

. . . Even in the Construction Industry

What Social Media platforms and resources are you & your business leveraging to interact with the Project Team?

Social MediaProfile vs Page

●facebook○ Profile & Page

●Linkedin○ Profile & Page

●Twitter○ Only a Profile

●Google+�○ Profile & Page (who's heard of

this?)

Beyond the TypicalSocial Mediums

●YouTube●Foursquare●Flickr●Blogs●Newsletters

On the Road Again?

What tools are you using to take advantage of Social Media Marketing?

How are you leveraging what you & other Project Team members are saying through Social Media?

How are you tracking and analyzing feedback?

What is the ROI of Social Media & Online Marketing?

Well . . . that's up to you.

What questions do you have for me?