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Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.Experience level: IntermediateTarget audience: OtherNiche/vertical: SEOWil Reynolds, Associate, SEER (Twitter @wilreynolds)
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Wil ReynoldsSEER Interactive
@wilreynolds
Link Building
Successes
&
Failures
Failures First
Build Good Content
Get Authority Links
Rank Well
Does this sound like solid SEO advice to you?
Well it is…kinda
Fallacy of Authority Links
Client who has links from
These are my ex’s
What did we do w/ such great links in place?
Tweaked anchor textPressed for outbound links
Social promotion of these pieces
What did we get for all that hard work?
FLAT rankings
Large Press Mentions FailedBecause…
#1Anchor text was hard to get,
when we did get it…
#2Authority sites archive
HORRIBLY, thus burying our links, but at least we had a link…
#3These sites want page views so
they do this…
Pagination!=
Link juice zapper
Link Misers!=
No soup for you
No ad=
No “linky links”
HomepageCategory 1
Category 2
Category 3
Category 4
Category 5
Sub Category Page
Article
Page 1
Page 2
Page 3
Page 4
How Link Juice Gets Lost
Can I get a link please?
Big Publisher
I’ll send you my media kit
Just broke 1st page 2 months ago, after 8 months
So how did we do it?
We shifted strategy BIG TIME
Deep dive on competitors (coming up soon)
Second FailureLonely Fall
Lack of Pre-reciprocation
Don’t wait until you need social promotion of your work to
promote others work
Build up your Karma Bank
So someone lends you a helping hand
Search.twitter.comRSS
+ Greasemonkey script
How to help people…today
How to help people…today
Or…this sneaky idea
Or…this sneaky idea
Competitor name +
• Frustrated• Down• Broken• Offline• :(• Sucks• *&$#!@&*
How to help people…today be sneaky
How to help people…today be sneaky
Before you need RT’s, links, social pushes on your content…
Try helping others!
Don’t beg for RT’s and promotion
Make real relationships!
Now lets talk about the wins!
Do you know what kind of links you need to win?
Anchor Text
High Authority
Guest Posts
Sitewides
Homepage
Articles Forums
Directories
Press Releases Reciprocals
Do you do all of them and pray something works?
Success #1
Analyzing the ranking factors of the top 10
Majestic SEO
Not showing value of links, remember that!
•% anchor text•Exact anchor text•Phrase anchor text•Domain age•Delicious tags•Avg Domain Auth•# of links with PR over 6
The hard way
My tool of choice
OPEN SITE EXPLORER (free)
% Anchor text vs Brand Links
Are you trending out your % of targeted anchor text
Vs
The top 10?
Client who is at 29% the average of the top 10 is 2.5%
Un – Natural Link Profile
Still worked…
How do I know what’s un-natural?
• Pull the data into excel• Run a phrase match on your targeted keyword• Calculate the % of overall links• Compare your site vs. the top 10• Compare your site vs. the top 10 (avg)
• Anchor text, # of links, root domains / links etc.
Tips on how to get your anchor text
• Build a microsite named w/ your target anchor text
• Build a widget
• Buy a domain with the exact anchor text and move your site
Too advanced?
Start here…
How are you getting beat?
Review metrics for the top 10
Get ideas, execute on them
Link SMART!
Giving away a spreadsheet that calculates this for you
Link coming
Success #2
Finding broken link magnets
Google “Termite Resources”
There’s no better time to ask for a link than at the same time
you are letting a webmaster know about broken links on
their site
Google for .edus only – gives even more valuable links
Link to the tool:
https://addons.mozilla.org/en-US/firefox/addon/532
There are a TON of these link opps out there!
Find an old resource with a bunch of broken links to it
Rebuild the resource
And then go tell everyone the old resource is broken, but you’ve got
a new one…
Delicious is tool of choice
Broken link fishing
Your subject +
•Calculator•Lifehack•Tip•Resource•List
Run a broken link checker here
Sloppy Competitors
Success #3
Sloppy Competitors
Go to pg 10+ on Google results and put them into OSE
(these are often the people who gave up on optimization)
Sloppy Competitors
Use OSE (FREE)
•Find 404’s•Look at backlinks•Contact webmasters•Remind them about your service•Or rebuild the resource
Resource Lists / Directories
DMOZ (download)
Yahoo Directory
On topic Directories
Resource Lists / Directories
After you find broken links, find all the sites linking to that site / asset.
Let them know they are linking to a broken resource.
Success #4
Find opportunity with suggest
Look at existing results
Find opportunity with suggest as a way to build content
• #1 result - Adsense Site
• Low value content
• STILL received links from some decent sites
• Re-do the asset
• Culinary school scholarships
Building a Link Plan
Action Steps
• Stop Building Links• Sign up for OSE• Sign up for Majestic SEO• Get a book on Excel• Aggregate your competitors top metrics• Create graphs / conditional formats to alert you to trends
• Start finding industry sites that have broken links
• Look for un-natural link building patterns
• Review your competitors top best link magnets, can you do it one better?
• Who’s linking to competitor 404 pages?• Use Google Suggest to find content opportunities
• Install twitter / Google results• Subscribe to twitter feeds to find opportunities to help people
• Subscribe to my blog / follow me on twitter
Wil ReynoldsSEER Interactive
@wilreynolds
Pickwilsbrain.com (1200 categorized SEO resources)
Youtube.com/wilreynolds
Wil ReynoldsSEER Interactive
@wilreynolds
Poll: Q&A for Link Building Victories and F...
