Make It Count Marketing for Networking Your Biz

LinkedInHow to use LinkedIn to

help grow your business

Personal ProfileCompany Pages

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Make It Count Marketing for Networking Your Biz

LinkedIn – 3 Questions. . .• First: Are you ON LinkedIn?• Second: Is your profile complete?• Third: Are you using it to

produce business?

Make It Count Marketing for Networking Your Biz

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Demonstrate Expertise on

Build my network; build my brand

People get to know me

Develop your personal profileTitle Summary Skills & Expertise

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Make It Count Marketing for Networking Your Biz

LinkedIn – If you’re serious. . .Do you have a photo? Is your profile complete?What does your title say? Your summary: what’s your strategy?Are your skills and expertise listed?Do you have at least three recommendations?

Make It Count Marketing for Networking Your Biz

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Sample Profile

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Make It Count Marketing for Networking Your Biz

LinkedIn – Summary

Bulleted list – how do you help your clients?

List your specialties

Call to action

Make It Count Marketing for Networking Your Biz

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Skills & Expertise

A word about endorsements

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Make It Count Marketing for Networking Your Biz

“Working” LinkedIn•Build your network•Post on LinkedIn•Use LinkedIn Home & Today•Who’s viewed?•Search/advanced search•Use the Interests menu

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Make It Count Marketing for Networking Your Biz

LinkedIn Home

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Make It Count Marketing for Networking Your Biz

LinkedIn Today

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Make It Count Marketing for Networking Your Biz

LinkedIn Influencers

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Make It Count Marketing for Networking Your Biz

LinkedIn Channels

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Make It Count Marketing for Networking Your Biz

LinkedIn Interests

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Make It Count Marketing for Networking Your Biz

LinkedIn – Free profile or paid?• What’s the difference?• Various profiles available• Use the help center

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Make It Count Marketing for Networking Your Biz

How to create a company page

http://marketing.linkedin.com/get-started

• Member of your company has to create your page – or someone with the same URL in the email address (email domain must be specific).• Online video on how to set up a company page• Step by step process, asks questions, you upload

image and logo

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Make It Count Marketing for Networking Your Biz

Company Pages• Create a company profile • Add a products and services tab • Spotlight customer recommendations • Optional: add a career page • Post to the company page regularly• Link from your profile to your company page

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Make It Count Marketing for Networking Your Biz

Advertising Strategy on LinkedIn

• What’s your strategy for LinkedIn advertising?• Build your reputation• Raise awareness for a brand• Deepen relationships• Get followers – Follower Ad Campaign• Reach precise audiences• Are we in the growth phase for LinkedIn?

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Make It Count Marketing for Networking Your Biz

LinkedIn Advantages• Precise targeting • Highly engaged and high-level professional audience

• Offers custom design and content options for up to 15 target markets

• It’s measurable• It’s controllable

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Make It Count Marketing for Networking Your Biz

LinkedIn Advertising• How does it work?• You decide on your budget & what you want to spend daily

• You control the cost• There are two options for how to pay:

• pay-per-click (CPC) and • pay-per-1,000 impressions (CPM).

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Make It Count Marketing for Networking Your Biz

LinkedIn – CPC vs. CPM• LinkedIn shows you a suggested bid range using the current competing bids by other advertisers targeting the same audience.

• The higher you bid in this range, the more likely you are to receive impressions and clicks.

• No set cost – you’re in competition with other advertisers.

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Make It Count Marketing for Networking Your Biz

Creating your ad• Make sure it’s effective

• Compelling words• Keep it clear and concise• Give people a reason to take notice – simple

graphics• Use call to action words:

• Try, Download, Sign up, Request a quote

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Make It Count Marketing for Networking Your Biz

Questions?

My LinkedIn Philosophy15 minutes or 5 connections!