Leveraging LinkedIn for Small Business

Why LinkedIn?

What is LinkedIn?Primarily B2B

11 million UK members

Pro-active social channel

Largely focused on business topics

30% use the mobile application

2.9 million company pages

2.1 million LinkedIn Groups

The OpportunityGrow your personal business network

Extend your company’s reach

Join in Group discussions

Your Personal Profile

7 Steps to an Effective ProfileAccording to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships.

1.Image

2.Headline

3.Experience

4.Summary

5.Skills & Expertise

6.Recommendations

7.Groups

Upload a Profile Image

Professional

In Focus

Compelling Headline

Not just a job title

Experience

Summary

Skills & Expertise

Recommendations

Groups

Fine Tune Your Profile

2 Profile Optimisation TipsSome extra tips to ensure you maximise the visibility of your profile.

1.Edit Your Profile Link

2.Ensure Your Profile is Public

Edit Your Profile Link

Make Your Profile Public

To Pay or Not To Pay

Paid Version BenefitsImproved search options

See who’s viewed your profile

See full profiles of your network

Build Your Network

5 Ways To ConnectGiven them a reason, start with who you know, then look to connect with those further afield.

1.Address book

2.Previous colleagues

3.Contacts of contacts

4.Advanced search

5.Groups

Address Book

Previous Colleagues

Connections of connections

Advanced Search

Groups

Company Page

Adding a company pagehttp://www.linkedin.com/company/add/show

Status Updates

Key Guidelines2-4 times a day – test quantity & timing for your audience

Use BufferApp or Hootsuite for scheduling

Keep it consistent

Keep it on topic

Share & Like

Update your company & personal profile

Take part in Group discussions

Use the mobile app

Thank You !SeanClark.com Ltd. !“Enabling businesses to leverage the power of the web.”

!01379 330330 info@seanclark.com

http://uk.linkedin.com/in/seanclark