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With Dubai Expo 2020 being just around the corner, it is expected that this world-class event will create more than 200 thousand jobs in the UAE. Talent is in demand today so how do you find the best talent in such a competitive environment? In this session, LinkedIn will share data and insights on the MENA market and will showcase the importance of building a strong employer brand in the Middle East to attract the right talent to your organisation. Munish Sudan, Territory Head UAE, LinkedIn
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Munish Sudan
Territory Head
Disruptive changes in Recruitment and
Talent Acquisition Strategies
LinkedIn is the World’s Largest Professional Social Network
News Feed Professional network Private Life
83% of users separate their
professional network from
their personal network 2x more confidence in LinkedIn
information
Creating economic opportunity for every professional
3
Worldwide Workforce
3,300M+ 2
Worldwide Professionals
640M+ 2
LinkedIn Members
313M+ 1
As of Feb 9 ’12 | International Planning & Research
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members
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MENA 12+ Million
For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
The professional profile of record
Identity
Connect all of the world’s professionals
Networks
Connect the world’s professionals
to make them more productive
and successful
Our mission
Groups SlideShare Influencers Pulse
The definitive professional publishing platform
Knowledge
The next decade
Create economic opportunity
for every member of the global
workforce
Our vision
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do
THE WORLD IS
CHANGING FAST…
Candidates & Clients
More Connectivity
More Choice
More Channels
1980’s 1990’s 2000’s 2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media
SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any
commercial contact with your business
are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post on Facebook if you
have no friends?
Followers are more likely to recommend your business 2.5 x
78%
Followers are 78% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following 79%
WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
DO WHAT
YOU DO BEST
BUILD ENGAGE RECRUIT
ENGAGE
RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
YOUR LINKEDIN JOURNEY
STARTS HERE
BUILD
TARGETED
MEDIA
EMPLOYEE
ADS
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
ACCELERATE FOLLOWER GROWTH
Reach out to potential clients & candidates and convert them into followers
BUILD
TARGETED CAMPAIGNS
300% Follower base increase - Symphony Teleca
Your total number of followers 946
Emirates
Emirates
LEVERAGE YOUR EMPLOYEES BUILD
EMPLOYEE PROFILE
ADS
Views on your employee profiles this month
1964
Recruiters have 10x more traffic than the average member 10x
of page views are members looking at members 76%
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER PAGES
IMAGES
JOBS
VIDEO’S
KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
137,500
Ensure you are always top of mind
Relevant content Encourages likes & shares
ENGAGE
CONTENT UPDATES
Your content updates this month
13
ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through rates for updates 25%
the usual content traffic 3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED UPDATES
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
PROMOTE YOUR JOBS TO THE BEST
CANDIDATES RECRUIT
RELEVANT JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
PROACTIVELY SOURCE CANDIDATES & CONSULTANTS
RECRUIT
RECRUITER
Increased access to the network
Reach out using InMail
Workflow and Collaboration tools 78%
Followers are
78% more likely to respond to
an InMail
Fo
llow
ers
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER CONTENT UPDATES
BUILD ENGAGE RECRUIT
Start from yourself
Using LinkedIn in the best manner
1
2
3
Create a quality profile
Develop your network
Being active and sharing
34
Create a quality profile: who am I
Develop your network: who do I know
36
Being active and sharing: what do I know
Orange
Ingénieur
commercial
Sales
Juniper Networks
LiveOps
Sales Manager
Discover enterprises
Finding the right opportunity
Consume content
Consult profiles
change
Sell yourself ! Look after your headline and resume
Who am I What I can do My mission
39
Ask others to recommend you
Your references Recommend back 3 recommendations
40
Validate your knowhow with “Skills”
Key words Competencies Expertise
41
Personalize your LinkedIn URL
Personalized URL SEO Google
42
Share information and be visible
News Jobs Useful information
43
Participate in groups
Share and
engage
React to
conversations
Follow experts
44
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
A complete and more visible profile
45
High
Expert
Absolute
Expert
Moderate
Low
3 things to do for yourself
1. Complete your profile (Photo, Tagline, summary, vanity url and links)
2. Set your parameters according to
your needs (visibility, accessibility, frequency of messages)
3. Set news for you (Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)
4 things to do for your business
1. Leverage your employees
2. Leverage your company page
3. Leverage followers
4. Leverage groups
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