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1 Wouter Cappendijk Hiring Solutions BeNeLux, LinkedIn Connections: 500+ Recommendations 3 @woutercap LinkedIn and Taleo

LinkedIn Social Recruiting Best Practices

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A presentation delivered by LinkedIn at the Social Recruiting Lunch in Belgium 24 April 2012 run by Taleo

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Page 1: LinkedIn Social Recruiting Best Practices

1

Wouter CappendijkHiring Solutions BeNeLux, LinkedIn

Connections: 500+ Recommendations 3

@woutercap

LinkedIn and Taleo

Page 2: LinkedIn Social Recruiting Best Practices

Employer Branding

@woutercap

Page 3: LinkedIn Social Recruiting Best Practices

Our mission

3

Connect the worlds professionals

To make them more productive and successful

@woutercap

Page 4: LinkedIn Social Recruiting Best Practices

150M+

2M+

Australia

13M+

India4M+

SE Asia

5M+

Canada

70M+

USA

7M+

Brazil

EuropeAmericas25M+

APAC

31M+

80M+

2M+DACH

2M+Italy

3M+France

2M+Spain

4M+Benelux

8M+

UK

200+

60%

@woutercap

LinkedIn: A global pool of talent

Page 5: LinkedIn Social Recruiting Best Practices

Why members come to LinkedIn

IdentityProfessional

profile of record

5

Connect, find and be found

NetworkingBe great at what you do

Insights

@woutercap

Page 6: LinkedIn Social Recruiting Best Practices

Talent PoolThe best passive & active candidates

@woutercap

Page 7: LinkedIn Social Recruiting Best Practices

Passive and active candidates require different approaches

Active CandidatesWork on their job search- Search job boards- Seek out many opportunities

Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right opportunities

Talent Pool

@woutercap

Page 8: LinkedIn Social Recruiting Best Practices

Reach the best candidates, not just the actives

Passive>80

%

150M

Active<20

%

Talent Pool

members

353 LinkedIn members last year

You hired over

Page 9: LinkedIn Social Recruiting Best Practices

Talented professionals are connecting with your company today

9

~1,250 Employees on LinkedIn

Profiles visited by…

14,313 members per month

Talent Pool

Missed opportunity to influence these professionals

Company pageVisited by…

2,132 members per month

@woutercap

Page 10: LinkedIn Social Recruiting Best Practices

TargetingRelevant

opportunities at all touch points

@woutercap

Page 11: LinkedIn Social Recruiting Best Practices

Product Marekting ManagerNetApp– Sunnyvale, CA

Product Marketing ManagerAmazon.com – Seattle, WA

Senior Product ManagerNetApp – Santa Clara, CA

Jobs You May Be Interested In

See more »

Account ExecutivexyzCo – Sunnyvale, CA

x

Sr. Account ExecutiveAmazon.com – Seattle, WA

x

Sales ManagerNetApp – San Jose, CA

x

beta

Members see personalized jobs every time they log in

Targeting

xyzCo

Taleo posted a job you may be interested in: Sales Director

Share ● Careers ● See more jobs ● 6 minutes ago

Erica RobertsonSales Director

ACME systems

Jobs You May Be Interested In

See more »

Sales DirectorTaleo

x

Sr. Sales DirectorAmazon.com

x

Sales DirectorNetApp

x

beta

@woutercap

Page 12: LinkedIn Social Recruiting Best Practices

What do candidates see when they visit your employees’ profiles?

12

14,313 professionals visit your employees’ profile pages every month

Page 13: LinkedIn Social Recruiting Best Practices

What the experience could be.... engage them with personalised opportunities

13

Page 14: LinkedIn Social Recruiting Best Practices

Your target talent is networking with your employees

14,313 professionals visit your employees’ profile pages every month

Targeting

14

Top job functions Top viewer companies

@woutercap

Page 15: LinkedIn Social Recruiting Best Practices

Your company page experience is limited today

15

Targeting

Erica RobertsonSales Director

ACME systems

2,132 professionals visit your company page every month

@woutercap

Page 16: LinkedIn Social Recruiting Best Practices

Your target talent is researching your company

Targeting

16

Top job functions Top viewer companies

2,132 professionals visit your company page every month

@woutercap

Page 17: LinkedIn Social Recruiting Best Practices

Taleo

Jobs you may be interested in

Sales Director, Taleo We’re looking for world class professional to take our products and services to the next level. Join our team...more

Senior Sales Director, TaleoBuild and manage a high performing team and inspire them to achieve our company’s ambitious goals…more

Sales Director, Taleo We’re looking for world class professional to take our products and services to the next level. Join our team...more

See more jobs

A dynamic place to workAre you looking for an opportunity to shape the direction of one of the fastest growing companies out there? From consulting to research, software to sales, we have the right opportunities for you to take your career to the next level. We are looking for ambitious and entrepreneurial leaders who believe in big ideas, creative thinking, and teamwork. Come join us!

Taleo has 4,077 followers

First degree connections Second degree connections Employees on LinkedIn

151 1,778

3,531

How you’re connected to Taleo

Life at our company

Erica Robertson

Do you have the passion?

Do you have what it takes?

Join our team today!

What our employees are saying

What I love the most about working here is the amazing diversity of thought. I’m constantly learning from my colleagues.

“”

17

Each viewer will see personalized jobs

Targeting

Show relevant opportunities with rich employment branding

Erica RobertsonSales Director

ACME systems

2,132 professionals visit your company page every month

Check out insightful statistics about employees >>

Learn more>>

@woutercap

Page 18: LinkedIn Social Recruiting Best Practices

We can measure LinkedIn’s influence on hiring

Results

Erica RobertsonSales Director

ACME systems

November

Erica RobertsonSales Director

Taleo

JoinedTaleo

New Hire

Jobs you maybe interested in

Sales Director Taleo

July

Viewed a job on LinkedIn

LinkedIn Influenced

@woutercap

Page 19: LinkedIn Social Recruiting Best Practices

~3/4 of hires influenced by LinkedIn Jobs were passive at the time

Passive

74%

Hires

Active26%

74% of members who changed their profile from another company to LinkedIn client company after viewing a client company job did not perform a job search on LinkedIn 30 days prior to viewing that job

influenced by LinkedIn jobs

Results

@woutercap

Page 20: LinkedIn Social Recruiting Best Practices

Empower your employees to recommend the best candidates they know

Employee Referrals

Erica Robertson

~1,250 employees on LinkedIn156,434 first degree connections

Erica Robertson, Sales Director at ACME Systems2 job suggestions Erica Robertson, Sales Director at ACME Systems

Jobs: Sales Director and 3 more

Get your connections on the path to being great colleagues

Should Charles Norris or Robert Spandling work at Taleo ?

@woutercap

Page 21: LinkedIn Social Recruiting Best Practices

Employer branding

@woutercap

Page 22: LinkedIn Social Recruiting Best Practices

LinkedIn Career Page

22

Page 23: LinkedIn Social Recruiting Best Practices

Questions?

@woutercap

Page 24: LinkedIn Social Recruiting Best Practices

Learn.LinkedIn.comMarketing.linkedin.com

Hiring.linkedin.comDeveloper.linkedin.com

24@woutercap