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A collection of case studies from brands running engagement campaigns through the Linqia platform with detailed results, content examples and how selected communities shared the campaign with their members.
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Linqia Engagement Campaigns
Current or recently launched through the platform
Johnnie Walker Keep Walking Project
Campaign:
Promoting the Keep Walking Project and encourage people to participate in the project, use the iPhone app and share it with their friends on Facebook.
Groups targeted:
Groups focused on friendship.
Objective:
The objective was to create awareness of the brand and drive traffic to the website.
Date initiated: 27/10/2011
Number of groups reached: 2
Members reached: 770 000
Budget: 2000 EUR
RESULTS: 16457 unique clicks
Snapshot
Content offered LINKS AND IMAGES
Mientras busco mi media naranja… Group: Mientras busco mi media naranja… voy comiendo mandarinas :P
URL: https://www.facebook.com/pages/Mientras-busco-mi-media-naranjavoy-comiendo-mandarinas-P/239056620665
Group Leader:David Cano
Festuc
Group: Dating and Fresh Friendship
URL: http://www.festuc.com/
Group Leader: Toni Salvatella
Moovida Increasing our Kids’ Cultural Background: Introducing Literature through Cinema
Free media player
Campaign:
Promoting the use of the site www.moovidadb.com to watch movies online and get info on films.
Groups targeted:
Groups focused on moms and parenting in the USA.
Objective:
The objective was to create awareness of the brand and drive traffic to the website.
Date initiated: 30/09/2011
Number of groups reached: 3
Members reached: 32 740
Budget: 600 EUR
RESULTS: 454 unique clicks
Snapshot
Content offered LINKS AND IMAGES SUPPORTING
INFORMATION
Stay at Home Mom Group: Stay at Home Mom
URL: https://www.facebook.com/stayathomemom.comwebsite
Group Leader: Mary Heston
The MamaZone Group: The MamaZone
URL: http://www.facebook.com/TheMamaZone
Group Leader: Anitra Elmore
Hall St. How to explain Hall St. to your grandma?
The first global marketplace for peer-to-peer hotel room trading
Campaign:
Introduction of Hall St., the first global marketplace for peer-to-peer hotel room trading through a video.
Groups targeted:
Travel communities focused on Spain, community for people over 40, communities on luxury.
Objective:
The objective was to create awareness of the brand and drive traffic to the website.
Date initiated: 5/09/2011
Number of groups reached: 10
Members reached: 201 100
Budget: 2000 EUR
RESULTS: 2333 unique clicks
Snapshot
Content offered LINKS AND IMAGES
Activagers Group: Activagers community
URL: http://co.uk.activagers.com
Group Leader: Russ King
Barcelona/Madrid Deluxe Group: Barcelona and Madrid Deluxe communities
URL: http://www.barcelona-deluxe.com and http://madrid-deluxe.com/es/madrid_por_2.html
Group Leader: Judith Castilla
Spanish Food Group: Spanish Food
URL: http://www.facebook.com/spanishfood
Group Leader: Txema Sáez
20 Principales Group: 20 Principales
URL: http://www.20principales.com
Group Leader: Raúl García
Los mejores chollos de viaje Group: Los mejores chollos de viajes
URL: http://es-es.facebook.com/pages/Los-mejores-chollos-de...
Group Leader: Raúl García
Mientras busco mi media naranja… Group: Mientras busco mi media naranja… voy comiendo mandarinas :P
URL: https://www.facebook.com/pages/Mientras-busco-mi-media-naranjavoy-comiendo-mandarinas-P/239056620665
Group Leader:David Cano
Moonit Love Calculator
Find out how compatible you are with your crushes, friends and co-workers
Campaign:
Find out how compatible you are with your crushes, friends and co-workers. The members got to try the Love Calculator for free.
Groups targeted:
Groups with students, communities for women, singles and gays and groups on love and friendship. Both Spanish and US based groups were targeted.
Objective:
The objective was to create awareness of the brand and drive traffic to the website.
Date initiated: 24/08/2011
Number of groups reached: 15
Members reached: 438 806
Budget: 3500 EUR
RESULTS: 7623 unique clicks
Snapshot
Content offered LINKS AND IMAGES SUPPORTING
INFORMATION
Erasmusu Group: Various Erasmus groups
URL: http://www.erasmusu.com/en/erasmus-madrid
Group Leader: Javier López
Infosingles Group: Infosingles community and Infosingles Facebook page
URL: http://www.infosingles.com and https://www.facebook.com/#!/infosingles
Group Leader: Raúl García
Ligar por Internet Group: Ligar por Internet Facebook page
URL: https://www.facebook.com/#!/pages/Ligar-por-internet/380176301691
Group Leader: Raúl García
Shangay Group: Shangay community
URL: http://www.shangay.com/
Group Leader: Raúl García
Modernos que dicen que no son modernos para ser más modernos Group: Modernos que dicen que no son modernos para ser más modernos
URL: https://www.facebook.com/#!/pages/Modernos-que-dicen-que-no-son-modernos-para-ser-m%C3%A1s-modernos/297298693241
Group Leader: Carlos Valladolid
Pensar en la teletransportación cuando tienes que volver a casa de fiesta Group: Pensar en la teletransportación cuando tienes que volver a casa de fiesta
URL: https://www.facebook.com/pages/Pensar-en-la-teletransportaci%C3%B3n-cuando-tienes-que-volver-a-casa-de-fiesta/319292401364
Group Leader: Carlos Valladolid
Festuc
Group: Dating and Fresh Friendship
URL: http://www.festuc.com/
Group Leader: Toni Salvatella
Skoda
Aplicación Facebok sobre la Vuelta a España
Campaign: Skoda Aplicación Facebook sobre la Vuelta a España
Skoda launched an application on Facebook, including a contest to win exclusive tickets for the Vuelta a España.
Groups targeted: Campaign in groups talking about cycling.
Objective: The objective of the campaign was to create brand awareness and association with the sport, as well as drive traffic to the Skoda Facebook page.
Date initiated: 9/08/2011 Number of groups reached: 5 Members reached: 11400 Budget: EUR 500-600
RESULTS: 244 unique clicks
Snapshot
Content offered SUPPORTING INFORMATION
Content offered LINKS AND IMAGES
Arueda.com Group: Arueda.com
URL: http://www.arueda.com/
Group Leader: David Suarez
Arueda Facebook Group: Arueda Facebook
URL: https://www.facebook.com/pages/%C5%A0koda-con-el-ciclismo/235007583198005?sk=app_147245578685216#!/pages/ARUEDACOM/337602957644
Group Leader: David Suarez
Fixed Soldiers Group: Fixed Soldiers Facebook
URL: https://www.facebook.com/pages/%C5%A0koda-con-el-ciclismo/235007583198005?sk=app_147245578685216#!/fixedsoldiers
Group Leader: Daniel Melo
C.R.E.A.M. Bikes & Things Group: C.R.E.A.M. Bikes & Things
URL: https://www.facebook.com/pages/CREAM-Bikes-Things/164498460244895
Group Leader: Daniel Melo
Bicicletas de Barcelona Group: Bicicletas de Barcelona
URL: https://www.facebook.com/groups/212560622093281/
Group Leader: Aimar Molero
Eurocentres Language learning
Why Erasmus?
Campaign:
Why Erasmus?
Groups targeted:
Campaign in Erasmus city groups
Objective:
The objective was to create discussion around the exchange programme Erasmus and possible language difficulties, and this way drive traffic to the website. The members had the chance to win a 1 month language course in London or Paris.
Date initiated: 14/07/2011
Number of groups reached: 4
Members reached: 2564
Budget: 450 EUR (test budget)
RESULTS: 649 unique clicks
Snapshot
Content offered LINKS SUPPORTING
INFORMATION
Erasmusu Group: Madrid and Amsterdam
URL: http://www.erasmusu.com/en/erasmus-madrid, http://www.erasmusu.com/en/erasmus-barcelona
Group Leader: Javier López López
Additional channels Group: Facebook and Twitter
URL: http://www.facebook.com/erasmusu, http://twitter.com/#!/erasmusu
Group Leader: Javier López López
Wool and the Gang Fashion report: The Stripy Coco Mariniere
Do-it-yourself knitting kits
Campaign:
Fashion report: The Stripy Coco Mariniere
Groups targeted:
Campaign in fashion communities and groups in different European countries
Objective:
To drive traffic to the website and create brand awareness. The users also received a 15% discount.
Date initiated: 26/06/2011
Number of groups reached: 7
Members reached: 28.851
Budget: 1000 Euros
RESULTS: 902 unique clicks
Snapshot
Content offered VIDEOS SUPPORTING
INFORMATION
Content offered LINKS AND IMAGES
Activagers Group: Activagers community
URL: http://co.uk.activagers.com
Group Leader: Russ King
Activagers Group: Activagers community
URL: http://co.uk.activagers.com
Group Leader: Russ King
Binichic Group: Binichic
URL: http://www.facebook.com/binichic
Group Leader: Ona Villier
Trendtation Group: Design, and Madrilenos por Trendtation
URL: http://trendtation.com/
Group Leader: Tere
Trendtation Group: Moda, Shopping
URL: http://trendtation.com/
Group Leader: Tere
Proyecto 333 Group: Proyecto 333
URL: http://www.facebook.com/proyecto333
Group Leader: Valentina Thörner da Cruz
Volkswagen
#GolfGTIExperiment: el documental
Campaign: #GolfGTIExperiment: el documental
Volkswagen executed a neuromarketing experiment measuring participants’ reaction to a Golf GTI. The second part of the campign consisted in seeding the finished documentary.
Groups targeted: Campaign in groups talking about cars.
Objective: The objective of the campaign was to spark conversations that would lead to mentions and use of the hashtag #GolfGTIExperiment and people watching and sharing the video.
Date initiated: 14/06/2011 Number of groups reached: 3 Members reached: Budget: EUR500
RESULTS: 463 unique clicks
Snapshot
Content offered VIDEOS SUPPORTING
INFORMATION
Facebook Group: Auto pasión
URL: http://www.facebook.com/#!/pages/Auto-Pasi%C3%B3n/118768948141791
Group Leader: Iosvany Rodriguez
Facebook Group: Motorpoint
URL:http://www.facebook.com/#!/motorpoint.tv
Group Leader: Hugo Alva Crisólogo
Todocoches Community: Todocoches
URL:http://www.todocoches.com
Group Leader: Alfonso Sachettini
