1. MARKETING MANAGEMENT B.M.S

2. Introduction

Lux stands for promise of beauty and glamour as one of India's most trusted personal care brands

Lux soap was launched in India in 1929

Lux is the largest personal wash brand in the country with a value share of 15%

Three in every five Indian consumers enjoy the luxurious bathing pleasure of Lux during the course of a year

3. ORIGIN OF BRAND LUX

Luxury

Lux first appeared toilet soap in 1925

In1960s, Lux went coloured

First Hollywood great to appear in a Lux commercial

In 1970s, Jayalalitha Featured Lux

4. MARKETING MIX MARKETING MIX PRODUCT MIX PRICING MIX PLACE MIX PROMOTION MIX 5. MARKET SEGMENTATION 6. DISTRIBUTION NETWORK PARENT COMPANY FINAL CONSUMER RETAILER STOCKIST WHOLESALER/ DISTRIBUTOR 7. ADVERTISING STRATEGY

LUX STAR TRADITION STARTED IN 1934, WITH ACTOR LEENA CHITNIS

BOLLYWOODFILMSTARSALSO PROMOTESITSBEAUTY SOAP

HARSTARLUCKYSTAROFFER

LUX CELEBRATING RANGE

CHOCOLATESEDUCTION

AROMATICGLOW

LUXWHITESTABODYWASH

SHAHRUKHKHAN: FIRST INDIAN MALE BRAND AMBASSADER

8. UNIQUESELLINGPROPOSITION

LUX IS A BRAND THAT APPRECIATES BEAUTYAND GLAMOUR

LUX IS A BEAUTY SOAP OF THE FILM STARS

A DELIGHT TO THE SENSES

LUX CELEBRATES THE INDULGENT RITUAL OF BEAUTIFICATION

LUX IS ALWAYS RELIABLE & TRUSTWORTHY

9. ACHIEVEMENTS India's Most Trusted Brand Rank Brand 1 Lux 2 Colgate 3 Rin 4 Thums Up 5 Dettol 6 Fair & lovely 7 Surf 8 Coca cola 9 Pepsi 10 Horlicks 10. PRESENT & FUTURE PLAN

PENETRATE IN RURAL SEGMENT

INCREASE IN MARKET SHARE

TRAP THE UNTRAPPED CATEGORY

11. THANK YOU