Business Plan - EMD-25

Presented to : Dr. Mohammed El Ghor

 

Presented by :

Ahmed El Naggar Amr Kamel Rasha Bakr Reem Al SibaiTakwa A. Moneam

Agenda

1. Company Overview 5. Operational Strategy

2. Service Overview 6. Growing Strategy

3. Market Analysis 7. Financial Plan

4. Marketing Strategy

• Company Overview • Operational Strategy

• Service Overview • Growing Strategy

• Market Analysis • Financial Plan

•Marketing Strategy

SOHOB Software 

Company Overview

 

Mission & VisionMissionSOHOB Software believe that our Client’s success is our success. Our mission is to Innovate and market high quality solutions for better life style for them. Our mission is anchored by our Professionalism, Expertise and Loyalty.

VisionSOHOB Software is committed to bringing the best computing experience to its customers around the world through Innovating universal solutions for their local problems.

Management Team

Our Service / Video

 

Our Service Logo

Ma7fatzy Services

Payment Service

Promotional Service

Reports Service

Payment ServiceE-Wallet’s benefits

1- Users will be able to save all their credit cards and master cards in the wallet

2- the Credit cards are more secured in the mobile app than it is alone* The visa if stolen can be used with anyone WHILE if the mobile is stolen the thief will not be able to access the mobile app due to security restrictions and passwords

3- Store your money safely in your primary account and release it to your secondary account (CIB) when you need it

Promotional Services

Like the group buying concept ma7fatzy users will be able to receive offers on daily basis to attract them to the stores

IF the user uses the ma7fazty card stored by default in the application.

Promotional Services (cont.,)

Get to know the nearest store  that has offers for ma7fazty users near to your place

Get to know the nearest store  that has offers for ma7fazty users near to your place

Buyers’Benefits

Promotional Services (cont.,)

Targeting

near

customer

s

Get to know how many ma7fazty users are in area so you can target them....

Merchants’ Benefits

Reports services

get to know the buying habits of all your targeted segments on Ma7fazty

Market Analysis

Opportunity Sizing

Mobile - Internet penetration

Credit Cards Penetration

Egypt credit cards are more popular in tourist destinations and big cities such as Cairo and Alexandria. However, small cities and towns lack supporting infrastructure. Thus, people prefer to pay in cash.

Egypt credit cards are not the most preferred mode of transaction. According to market research conducted by globaltechforum.eiu.com, Egyptians do not trust credit card transactions.

Competitors The e- payment Market is an open Market , any new idea can be easily copied . already some similar ideas are already in the market and others are on the way :

1- GOOGLE WALLET:-Google developed Mobile payment system by using near Field communication technology (NFC)

2- MASARY:-Masary has already launched its Mobile and Internet wallet in June 2009 to distribute e-services commercially for the first time in Egypt

3- Mobile Operators are coming to this sector after the government approval.

SWOTStrengths - Well formed experienced management team complements each other for

the different aspects in the company and the project management.- Good funding compared to our existing local competitor.- No registration fees (compared to the credit card)- We support other technologies rather than NFC.

Weaknesses - Motivating retailers and commercial stores to offer option for Ma7fazty payments.- Might take time to change consumers behavior

Opportunities - The e-payment market in Egypt & M.E. is still not well developed.- More secured than credit cards.- Mobile penetration is very high (90%) while credit card penetration is (15%)- Accessing the Internet through mobile is increasing rapidly.

Threats - Low entry barriers as the market is open.- Expectations of aggressive competition from the mobile operators.- High bargaining power in front of bank partners- Threat of credit cards substitution .

Marketing Strategy

Marketing Strategy Market Penetration:

Ma7fazty'll expand in Egypt by following the penetration strategy to increase market share by applying it correctly & with a fast pattern. The reasons to go for this strategy are:

1. Current market is not fully saturated.2. Market share of competitors are very minimal whereas the industry growth rate is increasing.3. Existing buyers have the potential to use Ma7fazty service in more quantity.4. Economies of scale will provide us with a competitive edge.

Market Development:

Ma7fazty will keep involved in changing / adding features of our service just to become more attractive for our customers.

Targeted Market

Ma7fazty has projected two primary targeted customers in its forecast:

1.   Buyers: From the perspective of the end consumer, the mobile phone has achieved ‘permanent share of pocket’, i.e. next to the wallet and keys it is the object that is most likely to be constantly with the consumer. Furthermore, consumers are increasingly more comfortable with the smart phones fulfilling more than one online function, with such phone devices slowly morphing into multi-media and multi-application devices.

2.   Merchants: Point of Sale mobile payments could provide faster throughput at the checkout and the ability to send real time marketing messages to the consumer. Remote mobile payments provide another channel for merchants and as such are an attractive proposition if the use of the channel can gain wide scale adoption at lower costs than existing channels.

Service : Ma7fazty will be providing  its attractive service by downloading it through our online website, SMS links to and our account executives.

Price : Will follow low penetration pricing to build market share & increase sales. Will not be deducted from buyers or merchants. Ma7fazty earnings will be 2 % per transaction before competitors enter the market.

Place : •The company will expand gradually at different cities in Egypt but mainly it'll be in Cairo.

After one year from developing and installing our service, will start our aggressive marketing campaign by doing plenty of advertisements, banners, outdoors and special events  because only then competitors will be willing to enter the market.

MARKETING MIX

MARKETING CAMPAIGN PLAN

GROWING STRATEGY

HIERARCHY

GEOGRAPHICAL GROWTH OF MERCHANTS

Year Area

2012 Great Cairo

2013 Great Cairo

2014 Delta and north coast

2015 East Coast

2016 Upper Egypt

TARGETED BANKS PARTNERSHIPS AGREEMENT

Year Banks

2012 One Bank

2013 Two Banks

2014 Five banks including at least one of the top five banks in Egypt

2015 Ten Banks, including at least two of the top five banks in Egypt

2016 Seven Banks

DEVELOPMENT STRATEGY

Year Development Target

2012 Basic/Core Features

2013 Applying Security Standards and Being Certified

2014 Expanding Bank Integration Technologies and Integration Points

2015 Social Networking + New Service R&D

2016 New Development

FINANCIAL PLAN

START UP INVESTMENT

INCOME

ROI

Q & A

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Visit : http://ma7fazti.weebly.com

THANK YOU