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Making a case for Case Studies What’s your customer story?

Making a Case for Case Studies

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You are a successful organization with many happy customers to your credit. How about sharing these success stories with potential customers and leads as case studies on an ongoing basis? Case studies are reports that describe an instance where you helped a customer address certain challenges or met certain requirements, highlighting the benefits your customer achieved. These stories have a tremendous potential to inspire trust in your capabilities. With our experience in helping enterprises present multiple instances of their success as a proof of their competency, we know the importance of choosing and presenting the right facts in the right light to create the most powerful impact on your reader.Your project heads and product teams only need to share their thoughts on various engagements – we ask the right questions, get the relevant information from them and present it in a structure and style that your readers find most easy to read as well as compelling. Your pre-sales team can use these case studies to effortlessly convert potential customers. Contact us today to get more details and take your success to greater heights! Click Here http://www.yorkecommunications.com/whats-your-requirement/

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Page 1: Making a Case for Case Studies

Making a case forCase StudiesWhat’s your customer story?

Page 2: Making a Case for Case Studies

Customer testimonials (89 per cent) and case studies (88 per cent) are the most effective content marketing tacticsSource: B2B Content Marketing Report – 2013 Survey Results by the B2B Technology Marketing Community on LinkedIN

Page 3: Making a Case for Case Studies

What is a case study?

Page 4: Making a Case for Case Studies

Turns your product into a story

Needed to lose weight

Went to Super Gym Lost 15 Kg

Page 5: Making a Case for Case Studies

Classic case study format

Before Your product or solution After

Page 6: Making a Case for Case Studies

Why will my prospect want to read my case study?

Page 7: Making a Case for Case Studies

Real

Case studies provide…

Customers

ROI Data

Evidence

Page 8: Making a Case for Case Studies

More than

8 out of 10 people say that opinions and recommendations from people they don't know indicate brand quality and influence what they buy.

Source: Survey by Bazaarvoice

Recommendations matter

Page 9: Making a Case for Case Studies

What elements should my case study have?

Page 10: Making a Case for Case Studies

A snapshot of the customer’s business

Industry ortype of business

Location oroffices

Employees orresources

Page 11: Making a Case for Case Studies

A balanced presentation of the business challenge

Additional staff or

resources

Scaling of business

New process

Page 12: Making a Case for Case Studies

A description of how your solution was chosen and implemented

Tools Methodologies Expertise

Page 13: Making a Case for Case Studies

Business benefits realized by the customer

Decrease in cost

Decrease in time taken

Increased customer

satisfaction