Customer testimonials (89 per cent) and case studies (88 per cent) are the most effective content marketing tacticsSource: B2B Content Marketing Report – 2013 Survey Results by the B2B Technology Marketing Community on LinkedIN
What is a case study?
Turns your product into a story
Needed to lose weight
Went to Super Gym Lost 15 Kg
Classic case study format
Before Your product or solution After
Why will my prospect want to read my case study?
Real
Case studies provide…
Customers
ROI Data
Evidence
More than
8 out of 10 people say that opinions and recommendations from people they don't know indicate brand quality and influence what they buy.
Source: Survey by Bazaarvoice
Recommendations matter
What elements should my case study have?
A snapshot of the customer’s business
Industry ortype of business
Location oroffices
Employees orresources
A balanced presentation of the business challenge
Additional staff or
resources
Scaling of business
New process
A description of how your solution was chosen and implemented
Tools Methodologies Expertise
Business benefits realized by the customer
Decrease in cost
Decrease in time taken
Increased customer
satisfaction
Need a case study? Get in touch
http://[email protected]
US: +1 408 9630343 | India: +918025456663/64
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