Embed Size (px)
DESCRIPTION
My latest presentation slides on making open innovation work.
Citation preview
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Making Open Innovation Work- Going from the Why to the How
Hey! Free books on 15inno.com!
Social media is about connecting the dots
Innovation is about connecting the dots
We have no choice!
Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
Supplier Summits, Entrepreneur Days
Partnerships, alliances, consortia, networks
ARLA
NOVOZYMES
LUNDBECK
DONG
LEGO
COLOPLAST GRUNDFOS
VESTAS
Cycle time, money, IPR and conservatism
Internet and social media are key drivers for oOpen innovation as a term is gone in 5-7 years!
Hit the window - organize for fast pace, fast change
Crack the X – middle managers / leaders are key!
Build sandboxes – and learn from failure
Become better communicators (all stakeholders)
Support and facilitate business units
Expect pushback – Skeptics, legal, communication
Learn from others – not just at the start!
Make communities work!
Mindset: We are bigger than you vs fair deals
No networking culture; no innovation culture
No direction, no resources (training and time)
Don’t turn me off! (portals, legal docs, handlers)
T (Top Down): Get the executives onboard
B (Bottom Up): Get employees engaged, involved
X (Across): Middle managers is biggest challenge
O (Outside): Bring in external input, resources
No universal package – fit to your organization
Why big companies need small companies
Big companies bring scale and access to markets!
#3 They are closer to markets!
#2 They break the rules and take more risks!
#1 They live on the cutting edge!
Innovation strategy vs entrepreneurship (do or die!)
Speed – who understands / manages the business?
Following vs breaking rules, attitude towards risks
Driver’s seat vs back seat
Why things go wrong
#3 More focus on own gains rather than win-win!
#2 They don’t do the homework!
#1 Trust is not established!
Create simple letter of understanding that outlines working principles for partnership
Set expectations upfront to avoid the “false positives” mode
Don’t end up negotiating with a closed innovation mindset
People, first, processes next, then ideas
Where are the personal goals, the BHAGs?
Individuals really make the difference
Stakeholder management and early wins are key
Key role is to facilitate, integrate
Networking, communication skills
Holistic view: Go beyond products
Direction, training, time – and courage to leave comfort zone, experiment, be visionary!
Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!
![The Acceleration of Innovation in Big Data // Stefan Groschupf, Datameer [FirstMark's Data Driven]](https://img.pdfslide.net/doc/110x75/58f05d7e1a28ab86378b458b/the-acceleration-of-innovation-in-big-data-stefan-groschupf-datameer-firstmarks.jpg)
