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The Germans discovered that Reality programming experiments were gaining
popularity with the demographic.
A feedback loop
Cue[Call to Action].
Routine
[Viewers perform a measurable
action]
Reward
[Viewers are shown the result of their
action taken]
Dominos needed to respond every day to tweets, to keep them 'fresh'
Dominos #tweetwhatyoueat hacked the ad-broadcast setup
33 days and 33 videos.
The campaign increased Domino's social score from tens to thousands of followers.
Results
2014 saw an increase of TV watching in NL
Age 35 and under TV consumption is slipping.
This is largely due to the live events of World Cup and Olympics.
Has the Stream killed the TV?
2.7 million viewers Episode 1. SyFy’s best premiere since 2006.
Trion Worlds, logged more than 6 million hours of play in the first few weeks of the show’s release.
Massive cost of multi-platform development, and time cauysed overall production delays.
Defiance
In Summary
Find the technologies that allow audience feedback.
Give the audience influence / access.
Combine with great story tellers.