Interactive TV

• Interactive TV

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Interactive tv

1 Interactive TV is a concrete example of how new information technology can be integrated vertically (into

established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing

commercial structures, e.g


Interactive tv - Return path

1 Interactive TV can also be delivered via a terrestrial Television antenna|aerial (Digital terrestrial television|

Digital Terrestrial TV such as 'Freeview (UK)|Freeview' in the

United Kingdom|UK)


Interactive tv - Return path

1 The rise of the broadband return path has given new relevance to

Interactive TV, as it opens up the need to interact with Video on

Demand servers, advertisers, and web site operators.


Interactive tv - Interactivity with a TV set

1 Though this form of interactive TV is not insignificant, critics claim that

saying that using a remote control to turn TV sets on and off makes

television interactive is like saying turning the pages of a book makes

the book interactive


Interactive tv - Interactivity with TV program content

1 In its deepest sense, 'Interactivity with normal TV program content' is the one that is interactive TV, but it is also the

most challenging to produce. This is the idea that the program, itself, might

change based on viewer input. Advanced forms, which still have uncertain prospect

for becoming mainstream, include dramas where viewers get to choose or

influence plot details and endings.


Interactive tv - Interactivity with TV program content

1 There is much debate as to how effective and popular this kind of truly interactive TV can

be


Interactive tv - Interactivity with TV-related content

1 Others argue that this is more a web-enhanced television viewing than interactive

TV



1 One individual who is working to radically disrupt this field is Michael McCarty, who is the Founder and CEO of a new wave of

interactive TV products that will be hitting the market in early 2013. As he

suggested in his presentation to the Community for Interactive Media, Static media is on its way out, and if Networks

would like to stay in the game, they must adapt to consumers needs.



1 Many think of interactive TV primarily in terms of one-screen forms that involve interaction on the TV screen, using the

remote control, but there is another significant form of interactive TV that

makes use of Two-Screen Solutions, such as NanoGaming

[http://www.madisonavenuejournal.com/2007/07/05/prediction_nanogaming_will/

index.php]



1 Such services are sometimes called 'Enhanced TV', but this term is in decline, being seen as anachronistic and misused

occasionally. (Note: Enhanced TV originated in the mid-late 1990s as a term that some hoped would replace the umbrella term of

interactive TV due to the negative associations interactive TV carried because of the way companies and the news media over-hyped its potential in the early 90's.)



1 Notable Two-Screen Solutions have been offered for specific popular

programs by many US broadcast TV networks. Today, two-screen

interactive TV is called either 2-screen (for short) or 'Synchronized TV' and is widely deployed around

the US by national broadcasters with the help of technology offerings from

certain companies.https://store.theartofservice.com/the-interactive-tv-toolkit.html


1 One-screen interactive TV generally requires special support in the set-top box, but Two-Screen Solutions,

synchronized interactive TV applications generally do not, relying instead on Internet or mobile phone

servers to coordinate with the TV and are most often free to the user


Interactive tv - Interactive TV services

1 * ActiveVideo Networks (formerly known as ICTV) - Pioneers in interactive TV and creators of CloudTV™: A cloud-based

interactive TV platform built on current web and television standards. The network-

centric approach provides for the bulk of application and video processing to be

done in the cloud, and delivers a standard MPEG stream to virtually any digital set-top

box, web-connected TV or media device.


Interactive tv - Interactive TV services

1 *[ http://www.google.com/patents?id=5M4XAAAAEBAJprintsec=abstractzoom=4rview=1#v=onepageq=f=false Interactive

TV purchasing system] An Interactive TV purchasing system was introduced in 1994 in France. The system was using a regular TV

set connected together with a regular antenna and the Internet for feedback. A

demo has shown the possibility of immediate purchasing, interactively with displayed

contents.


Interactive tv - User interaction

1 This style of interface design rather than the lean back or lean forward model is what truly distinguishes Interactive TV from the web or PC



1 This has increased interest in two-screen services, and is creating a

new level of multitasking in interactive TV



1 Interactive TV Sites have the requirement to deliver interactivity directly from internet servers, and therefore need the set-top box's

middleware to support some sort of TV Browser, content translation

system or content rendering system


Interactive tv - Interactive Video and Data Services

1 IVDS is a wireless implementation of interactive TV, it utilizes part of the VHF TV frequency spectrum (218–

219MHz).[http://www.pcmag.com/encyclopedia_term/0,,t=ivdsi=45519,00.

asp IVDS]


Quantum Space - Interactive TV

1 Stormfront had an ongoing involvement in the development of games for Interactive TV since its first experiments on Florida cable systems in 1990, and produced demos for companies including

OpenTV.


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Interactive TV