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Managing Stakeholders: The Art of Managing Up, Down, and Across #11NTCStakeholders Aaron Crosman Dan Gomes Lin Hundt Ursula Gross Sadie Honey, Moderator

Managing Stakeholders: the Art of Managing Up, Down, and Across

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They've told you what they want delivered. They've given you a budget and sent you off to do your work. How do you make sure that what you deliver meets their expectations? Or, how do you convince them that what they want is wrong and that you really should be delivering something else? Our expert panelists will discuss how to collaborate with your stakeholders to define your deliverables as well as strategies to consider when stakeholders participate too little (or too much!). We’ll also discuss the Product Backlog in Scrum as an artifact that can help keep stakeholders in the loop and allows for changing requirements as a project progresses.

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Page 1: Managing Stakeholders: the Art of Managing Up, Down, and Across

Managing Stakeholders: The Art of Managing Up, Down, and Across#11NTCStakeholders

Aaron CrosmanDan GomesLin HundtUrsula GrossSadie Honey, Moderator

Page 2: Managing Stakeholders: the Art of Managing Up, Down, and Across

Sadie HoneyStrategistCivicActions

[email protected]

Page 3: Managing Stakeholders: the Art of Managing Up, Down, and Across

Aaron Crosman

Web Director for the American Friends Service Committee

Making new mistakes since 2002.

Page 4: Managing Stakeholders: the Art of Managing Up, Down, and Across

Aaron’s TipsGive decision makers clear decisions to make.

Keep non-decision makers out of decision making mode.  

Page 5: Managing Stakeholders: the Art of Managing Up, Down, and Across

Dan Gomes• Director of Technology at Bay Area Video

Coalition (BAVC) - pronounced “bay-vac”• Over decade of international corporate

consultancy• Consulted and worked for media-arts non-

profits for past decade.

Page 6: Managing Stakeholders: the Art of Managing Up, Down, and Across

The Oldest Message

Page 7: Managing Stakeholders: the Art of Managing Up, Down, and Across

Why’s it so hard?Often the reason why the way you’re trying to do

it won’t work is because it can’t.

Page 8: Managing Stakeholders: the Art of Managing Up, Down, and Across

Lin HundtDirector of CyberinfrastructureSociety for Advancement of Chicanos & native Americans in Science (SACNAS)

[email protected]

Page 9: Managing Stakeholders: the Art of Managing Up, Down, and Across

Set Expectations about Your Role

Photo by yasmapaz & ace heart: http://www.flickr.com/photos/yasmapaz/121383442/

Page 10: Managing Stakeholders: the Art of Managing Up, Down, and Across

Photo by fakelvis / Lloyd Morgan: http://www.flickr.com/photos/lloydm/391392106/

Use Many Forms ofCommunication

Page 11: Managing Stakeholders: the Art of Managing Up, Down, and Across

Ursula GrossDirector of Web CommunicationsAssociation of Governing Boards of Universities and Colleges

Page 12: Managing Stakeholders: the Art of Managing Up, Down, and Across

Before making any decisions, decide which decisions matter

Page 13: Managing Stakeholders: the Art of Managing Up, Down, and Across

Prepare Examples from Aspiration Sites

Photo by By féileacán / Philip Milne: http://www.flickr.com/photos/pamilne/4695845953/

Page 14: Managing Stakeholders: the Art of Managing Up, Down, and Across

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