Managing your Online Brand Through Social Media

Managing Your Online Brand Through Social Media

July 26, 2012

Presented By: Sandy Sykora, Sr. Marketing Coordinator N.A.

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Agenda

• What is an online brand?

• Developing your branding strategy

• Adopt the right digital philosophy

• Finding the right social tools

• Branding consistency

• Maintenance tools

• Benefits to your career / business

2Twitter: @sandykora, @drakeintl

WHAT IS AN ONLINE BRAND?


What is an Online Brand?

ONLINE BRANDS ARE BORN FROM USER EXPERIENCE…

IT REFLECTS YOUR REPUTATION AS A PROFESSIONAL


Your Branding Strategy

Ask yourself these questions:

• Who are you?

• Where do you want to go?

• What can you offer other professionals?

• Why do you want to connect with these professionals?

• What does success look like?

• Develop personal goals


Adopt the Right Digital Philosophy

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1. EXPOSE

YOURSELF

Twitter: @sandykora, @drakeintl


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2. SHARE

RELEVANT

CONTENT



8

3. QUALITY

VS. QUANTITY



4.

CHAMPION CONSISTENCY


Finding the Right Tools

1)LinkedIn:

• Professional networking

• Candidate / Career search

• Generating business leads

• Building and maintaining professional relationships


Finding the Right Tools - LinkedIn

LinkedIn Checklist:

100% Complete Profile:

Summary / Elevator Pitch

Skills + Specialities

Minimum 3 points per position

Certificates (if applicable)

Minimum 2 Recommendations

Given at least 1 Recommendation

Participate in LinkedIn Groups 2-4 x / week



2) Facebook:

• Community building

• Creating an image for your brand

• Creating a relationship with your ‘fans’

• Resource sharing


Finding the Right Tools - Facebook

Facebook Checklist:

Use Timeline for Business

Professional Bio / Elevator Pitch

Contact information (optional)

Post relevant content daily



3) Twitter:

• Resource sharing

• Building your network

• Generating building leads

• Establishing yourself as a thought-leader


Finding the Right Tools - Twitter

Twitter Checklist:

Tweet minimum 8 times / day

Share relevant content

Use @mentions, RTs, Favourite Tweets

Engage in conversations daily

Follow new people daily

Link your Twitter to blog, website, LinkedIn or Facebook



4) Blogs:

• Community development

• Establishing yourself as a thought-leader

• Generating business leads


Blogging Checklist

Blogging Checklist:

Blog on relevant industry news / content

Post once/week at least

Comment on other blogs

Share links in your posts (link building), others will follow

Socially share your new posts with your network


Branding Consistency

THE KEY TO A STRONG PERSONAL BRAND IS CONSISTENCY ACROSS:

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CONTENT

FREQUENCYIMAGE



• Find content that relates to your industry– Have 3 “go-to” websites/blogs

• Use similar bios and images of yourself

• Post regularly with no gaps– If you will have gaps, explain why

– Let people know when they can expect new content

• Provide prompt responses to engagement



20

LinkedIn Profile Twitter Profile

Angel List Profile



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Regular posting schedule

Relevant, industry-specific content


Maintenance Tools

Personal Branding Takes TIME• Hootsuite

• Social Sprout

• SocialOomph

• Twitter Feed


Maintenance Tools – Setup a Feed

23

Find the RSS


Maintenance Tools - RSS Feed Link

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COPY AND PASTE THIS LINK INTO YOUR SOCIAL MANAGEMENT

PLATFORM


Maintenance ToolsAdding an RSS in Hootsuite


WHY BOTHER WITH SELF BRANDING?


Benefits of Personal Branding

In 3 months of consistent online branding / networking:

• Generated 3 new clients for consulting business

• Increased my digital marketing network

• Built my credibility

• Connected contacts with jobs

• Found consultants to hire

• Made new friends…

• …Which lead to new business opportunities


Benefits of Personal Branding

Strong personal brands add value to corporations too:

• Build publicity and visibility

• Increase corporate credibility

• Gives the company a “face to the name”

• Boost engagement with the company brand

• Helps connect the business to top talent


Rules to Live By

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Rules to Live By

• Know thyself • Always have goals

• Content is king

• Keep it fresh

• Quality vs. quantity• If you don’t try you will never know

• Reassess and review after 3 months

• Be Patient


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Drake Mobile

QuestionsThank You for attending!

For questions please contact:

Sandy Sykora: [email protected]

@sandykora32