Managing Your Online Brand Through Social Media
July 26, 2012
Presented By: Sandy Sykora, Sr. Marketing Coordinator N.A.
For audio, it is recommended you dial inA copy of the slides + recording will be available post-webinar
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Agenda
• What is an online brand?
• Developing your branding strategy
• Adopt the right digital philosophy
• Finding the right social tools
• Branding consistency
• Maintenance tools
• Benefits to your career / business
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WHAT IS AN ONLINE BRAND?
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What is an Online Brand?
ONLINE BRANDS ARE BORN FROM USER EXPERIENCE…
IT REFLECTS YOUR REPUTATION AS A PROFESSIONAL
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Your Branding Strategy
Ask yourself these questions:
• Who are you?
• Where do you want to go?
• What can you offer other professionals?
• Why do you want to connect with these professionals?
• What does success look like?
• Develop personal goals
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Adopt the Right Digital Philosophy
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1. EXPOSE
YOURSELF
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Adopt the Right Digital Philosophy
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2. SHARE
RELEVANT
CONTENT
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Adopt the Right Digital Philosophy
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3. QUALITY
VS. QUANTITY
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Adopt the Right Digital Philosophy
4.
CHAMPION CONSISTENCY
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Finding the Right Tools
1)LinkedIn:
• Professional networking
• Candidate / Career search
• Generating business leads
• Building and maintaining professional relationships
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Finding the Right Tools - LinkedIn
LinkedIn Checklist:
100% Complete Profile:
Summary / Elevator Pitch
Skills + Specialities
Minimum 3 points per position
Certificates (if applicable)
Minimum 2 Recommendations
Given at least 1 Recommendation
Participate in LinkedIn Groups 2-4 x / week
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Finding the Right Tools
2) Facebook:
• Community building
• Creating an image for your brand
• Creating a relationship with your ‘fans’
• Resource sharing
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Finding the Right Tools - Facebook
Facebook Checklist:
Use Timeline for Business
Professional Bio / Elevator Pitch
Contact information (optional)
Post relevant content daily
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Finding the Right Tools
3) Twitter:
• Resource sharing
• Building your network
• Generating building leads
• Establishing yourself as a thought-leader
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Finding the Right Tools - Twitter
Twitter Checklist:
Tweet minimum 8 times / day
Share relevant content
Use @mentions, RTs, Favourite Tweets
Engage in conversations daily
Follow new people daily
Link your Twitter to blog, website, LinkedIn or Facebook
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Finding the Right Tools
4) Blogs:
• Community development
• Establishing yourself as a thought-leader
• Generating business leads
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Blogging Checklist
Blogging Checklist:
Blog on relevant industry news / content
Post once/week at least
Comment on other blogs
Share links in your posts (link building), others will follow
Socially share your new posts with your network
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Branding Consistency
THE KEY TO A STRONG PERSONAL BRAND IS CONSISTENCY ACROSS:
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CONTENT
FREQUENCYIMAGE
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Branding Consistency
• Find content that relates to your industry– Have 3 “go-to” websites/blogs
• Use similar bios and images of yourself
• Post regularly with no gaps– If you will have gaps, explain why
– Let people know when they can expect new content
• Provide prompt responses to engagement
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Branding Consistency
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LinkedIn Profile Twitter Profile
Angel List Profile
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Branding Consistency
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Regular posting schedule
Relevant, industry-specific content
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Maintenance Tools
Personal Branding Takes TIME• Hootsuite
• Social Sprout
• SocialOomph
• Twitter Feed
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Maintenance Tools – Setup a Feed
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Find the RSS
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Maintenance Tools - RSS Feed Link
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COPY AND PASTE THIS LINK INTO YOUR SOCIAL MANAGEMENT
PLATFORM
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Maintenance ToolsAdding an RSS in Hootsuite
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WHY BOTHER WITH SELF BRANDING?
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Benefits of Personal Branding
In 3 months of consistent online branding / networking:
• Generated 3 new clients for consulting business
• Increased my digital marketing network
• Built my credibility
• Connected contacts with jobs
• Found consultants to hire
• Made new friends…
• …Which lead to new business opportunities
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Benefits of Personal Branding
Strong personal brands add value to corporations too:
• Build publicity and visibility
• Increase corporate credibility
• Gives the company a “face to the name”
• Boost engagement with the company brand
• Helps connect the business to top talent
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Rules to Live By
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Rules to Live By
• Know thyself • Always have goals
• Content is king
• Keep it fresh
• Quality vs. quantity• If you don’t try you will never know
• Reassess and review after 3 months
• Be Patient
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Drake Mobile
QuestionsThank You for attending!
For questions please contact:
Sandy Sykora: [email protected]
@sandykora32